Senior Media Planner

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Job Details

Level: Experienced

Job Location: New York - New York, NY

Position Type: Full Time Exempt

Education Level: 4 Year Degree

Salary Range: Undisclosed

Job Shift: Any

Description

The Senior Media Planner will be a strategic and hands-on contributor responsible for creating, analyzing, and presenting media plans and reports. This role requires advanced Excel skills, experience in client-facing presentations, and a passion for mentorship. The ideal candidate is solutions-oriented, accountable, and eager to grow into a leadership position as a Supervisor.

Key Responsibilities:

Develop and execute comprehensive media plans across multiple platforms, ensuring alignment with client objectives.
Utilize advanced Excel skills to analyze data, create performance dashboards, and develop actionable insights.
Craft detailed POVs for clients on emerging industry opportunities and media trends.
Prepare and deliver insightful and actionable presentations and performance report decks to clients.
Manage and mentor junior staff, providing guidance, training, and constructive feedback to help with their development.
Actively collaborate with cross-functional teams to develop media plan recommendations with the proper campaign KPIs.
Address client & campaign challenges with a proactive and solutions-oriented mindset, ensuring accountability and project success.
Keep a pulse on an industry trends, tools, and best practices, applying new insights to enhance media planning.

Qualifications:

Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
4+ years of experience in media planning, buying, or a related role within an agency environment.
Proficiency in advanced Excel functions (pivot tables, v-lookups, complex formulas) and strong working knowledge and application of media math.
Experience preparing client-facing presentations and performance reports using tools like PowerPoint or Google Slides.
Strong analytical skills and attention to detail with the ability to translate data into actionable insights and observations.
Passion to mentor and manage junior staff, fostering a collaborative, supportive, and open dialogue work environment.
Self-starter with limited direction needed demonstrating exceptional organizational and time-management skills, able to work independently and within teams.
Strong communication skills, both verbal and written, with the ability to present confidently to clients and internal stakeholders and ability to be coached on how to refine their skils.
Knowledge of media platforms such as DCM, Nielsen AdIntel, Pathmatics, Meta, Snapchat, Google, TikTok, Strata

EDUCATION & EXPERIENCE:

Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
This is a senior planning position requiring a candidate who has 3-5 years planning experience

What You Should Know About Senior Media Planner, MASTER USIM GROUP

Are you ready to take your career to the next level? At our company in New York, we are on the lookout for a Senior Media Planner who is not just experienced but also passionate about leading the charge in media planning and execution. As a key player in our team, you'll dive deep into developing, analyzing, and presenting comprehensive media plans that align perfectly with our clients' objectives. Your advanced Excel skills will be put to the test as you create performance dashboards and derive actionable insights from data. Crafting detailed points of view on emerging industry opportunities and media trends will become second nature to you. Additionally, you’ll have the chance to showcase your presentation skills as you prepare performance report decks that wow our clients. If you have a keen eye for detail, a solutions-oriented attitude, and a love for mentorship, this is the role for you! You will not only manage media plans but also guide junior staff in their professional growth, ensuring they get the constructive feedback they need. Collaborating with cross-functional teams to ensure that media plan recommendations meet campaign KPIs will be essential. If you are ready to join a forward-thinking team that values innovation and leadership, we encourage you to apply and embark on this exciting journey with us as a Senior Media Planner!

Frequently Asked Questions (FAQs) for Senior Media Planner Role at MASTER USIM GROUP

What are the key responsibilities of a Senior Media Planner at our company?

As a Senior Media Planner, your responsibilities will include developing comprehensive media plans, analyzing data through advanced Excel functions, and preparing insightful presentations for clients. You will also manage and mentor junior staff, ensuring they grow alongside the team, and collaborate with different departments to align media plans with campaign objectives.