DIGITAL SPECIALIST
JD: Digital Specialist
Job title | Digital Specialist | Organizational unit | Mindshare account team |
Reports to | Djuro Babic / Account Lead | Markets | Serbia, Bosnia and Herzegovina, Montenegro |
Client | Mindshare clients |
|
Role overview
The Digital Media Specialist is a key member of the Mindshare account team, responsible for the planning, execution, and optimization of digital media campaigns across various biddable channels. This role acts as the primary day-to-day contact for client agency leads, ensuring seamless communication and alignment on campaign strategies and performance. The ideal candidate possesses a sound understanding of digital media principles, hands-on experience with biddable platforms, and excellent communication and analytical skills.
Success is measured by meeting KPIs and deadlines agreed with client and client satisfaction with campaign implementation (as per client evaluation systems or solicited feedback).
Responsibilities
Relationship Management:
- Serve as the primary day-to-day point of contact for Client Agency Leads, building strong relationships and fostering open communication.
- Maintain regular contact with the client, providing proactive media advice and updates on campaign performance
In-channel Digital Media Planning:
- Prepare comprehensive in-channel strategies for digital media campaigns, encompassing all digital biddable channels (Paid Social, Programmatic Display & Video, Search, etc.).
- Develop and present detailed media plans and tactics to the client, ensuring alignment with campaign objectives and KPIs.
- Assess the feasibility of achieving media KPIs, expenditure benchmarks, and client expectations outlined in campaign briefs.
- Support senior staff in creating integrated omnichannel strategies.
Campaign Execution & Coordination:
- Work closely with the GroupM activation team to coordinate planning and buying processes for Paid Social, Programmatic Display and Video, and Direct Buys with local media vendors.
- Prepare and deliver detailed briefs for campaign activation to the GroupM activation team.
- Work closely with the activation team on technical alignment and tactics for each channel.
- Proactively resolve any issues that threaten the quality and timeliness of deliveries with GroupM Activation teams and the Agency staff.
Campaign Performance & Reporting:
- Monitor campaign performance, identify key trends, and provide actionable insights to optimize campaign effectiveness.
- Interpret campaign results, key learnings, and recommendations, presenting them to the client in clear and concise post-buy review presentations.
- Manage the client finance / media delivery / reporting process along with other members of the team.
- Supervise the client's performance audit based on the quality of media execution (golden rules, ad verification/brand safety, etc.) and price commitments.
- Ensure all campaigns adhere to industry best practices and client-specific guidelines
Desired Skills and Experiences:
Experience:
- Minimum of 2 years of experience in a similar digital media role.
- Experience in a media agency is a plus.
Technical Skills:
- Sound knowledge and skills in Biddable Media (providers, market, terminology, trends, specifics, structures and models, mechanism of operation, role in communication strategy).
- Hands-on experience in at least 2 biddable platforms (e.g., Meta Ads Manager, Google Ads, DV360, etc.).
- Proficiency in Microsoft Excel (data analysis, reporting).
Analytical Skills:
- Ability to combine data from various sources and draw meaningful conclusions.
- Strong analytical and problem-solving skills.
Communication & Interpersonal Skills:
- Excellent written and oral communication skills in English (minimum B2 level).
- Ability to effectively communicate complex information to both technical and non-technical audiences.
- Strong interpersonal skills and the ability to build relationships with clients and internal teams.
Other:
- A strong desire for professional development in digital advertising.
- Enthusiasm, curiosity, and a team player mentality.
- Positive, proactive, collaborative approach to problem-solving.
- A thirst to learn and stay up-to-date with the latest digital media trends.
Average salary estimate
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As a Digital Specialist at Mindshare, you will play a pivotal role in the dynamic world of digital media. In this exciting position, you'll be responsible for the strategic planning, execution, and optimization of digital media campaigns across a variety of biddable channels. With a focus on client satisfaction, you'll serve as the primary point of contact for agency leads, ensuring that communication is seamless and that campaign goals are met. This role requires you to harness your knowledge of digital media principles and your hands-on experience with biddable platforms to create impactful campaigns. Day-to-day, you'll prepare detailed media strategies, present these strategies to clients, and manage the coordination of campaigns with the activation team at GroupM. Your analytical skills will come into play as you monitor campaign performance and extract actionable insights to keep improving effectiveness. Mindshare is looking for someone who is passionate about digital advertising trends and excels in both communication and analysis. If you're ready to make a significant impact on clients in Serbia, Bosnia and Herzegovina, and Montenegro, we’d love to see how you can bring your unique talents to our team!
Our role is to help clients grow their business and drive profitability through adaptive marketing. We do this through our Original Thinking Framework which is driven by a culture of speed, teamwork and provocation.
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