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Campaign Manager, Digital Sales Operations - job 1 of 3

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Sales Operations team works side-by-side with the Peacock Sales team to ensure that advertising campaigns run smoothly and exceed client expectations. We are looking for a detail oriented, technically savvy, problem solver with superior customer service skills and leadership qualities to join our team today.

As a Campaign Manager you will be the lead for managing digital assets and campaign execution for all One Digital Video campaigns throughout their entirety. You will be responsible for acquiring digital assets, analyzing campaign placements, ensuring that campaigns are accurately executed, including that every aspect of the campaign is being delivered as expected. You will also be responsible for any troubleshooting and additional ad-hoc reporting requests.

Responsibilities

  • Interface with internal teams and Ad Agencies to obtain and manage digital assets throughout the pre- and post-launch process
  • Advise on any adjustments needed to received assets to meet NBCU specifications
  • Lead weekly meetings with cross-functional teams (Sales, Planning, Inventory) to ensure alignment on plans and initiatives for Peacock
  • Troubleshoot campaign advertisement issues
  • Review and analyze campaign health reports to provide feedback to Peacock sales partners and advise on any necessary adjustments
  • Analyze placements in the ad server and determine endpoint targeting and priority levels to meet the execution requirements

Qualifications

  • Bachelor’s degree or equivalent experience required
  • 2+ years of experience in Sales Operations
  • Understanding of marketing KPI’s preferred

Eligibility Requirements

  • Must have unrestricted work authorization to work in the United States.
  • Desire to work in the entertainment media industry which requires availability during weekends if we are supporting a live event.
  • Must be 18 years or older.

Desired Characteristics

  • Excellent client relationship & interpersonal skills
  • Prior experience trafficking in an ad server (Google Ad Manager (aka DFP), Freewheel)
  • Familiarity with a front-end order management system preferred (Operative.One)
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Fluency in the language of online measurement: uniques, pageviews, visits, referrers, etc.
  • Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel (including formulas)
  • Basic knowledge of HTML and ActionScript
  • Experience taking screenshots, cropping, and basic image editing
  • Previous campaign management a plus
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Must be detail-oriented and have the ability to thrive in a fast-paced environment
  • Self-motivated and able to work independently as well as part of Ad Operations team
  • Must be able to pull third- and first-party reporting
  • Experience handling large volume of emails and multiple ongoing campaigns
  • Must be able to process first party hosted assets in our various internal systems

Additional Information

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$77500 / YEARLY (est.)
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$70000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Campaign Manager, Digital Sales Operations, NBCUniversal

As a Campaign Manager with NBCUniversal's Digital Sales Operations team, you'll be at the heart of our mission to create and deliver dynamic advertising campaigns that engage audiences across our premium platforms, including Peacock. This role offers an exciting opportunity to oversee the entire lifecycle of One Digital Video campaigns, ensuring they not only launch smoothly but also achieve outstanding results. You’ll collaborate closely with internal teams and ad agencies, obtaining and managing digital assets while advising on the necessary specifications to meet our high standards. Your keen analytical abilities will come into play as you review campaign health reports, troubleshoot any issues, and provide insightful feedback to enhance our advertising strategies. With at least two years of experience in Sales Operations under your belt, along with strong technical skills and a knack for problem-solving, you will lead weekly cross-functional meetings, making sure every voice is heard and all campaigns align with our goals. We’re looking for someone who is detail-oriented and thrives in a fast-paced environment, ready to take on tasks ranging from asset management to analyzing endpoint targeting. If you're passionate about the entertainment media industry and have the desire to make a meaningful impact, this is the perfect role for you. Join us at NBCUniversal in Birmingham, MI, and be a part of a diverse team that celebrates creativity and innovation.

Frequently Asked Questions (FAQs) for Campaign Manager, Digital Sales Operations Role at NBCUniversal
What are the key responsibilities of a Campaign Manager at NBCUniversal?

As a Campaign Manager at NBCUniversal, you will be responsible for managing digital assets and executing all One Digital Video campaigns. This includes interfacing with internal teams and ad agencies, troubleshooting campaign advertisement issues, and analyzing campaign health reports to ensure that all aspects of the campaigns are delivered as expected.

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What qualifications are needed for the Campaign Manager position at NBCUniversal?

The Campaign Manager position at NBCUniversal requires a bachelor’s degree or equivalent experience along with at least 2 years of experience in Sales Operations. Candidates should be technically savvy, have excellent interpersonal skills, and possess a solid understanding of marketing KPIs.

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What skills are important for a Campaign Manager at NBCUniversal?

A successful Campaign Manager at NBCUniversal should have excellent client relationship skills, proficiency in digital media terminology (like impressions and CTR), and basic knowledge of HTML and image editing. Familiarity with ad servers, particularly Google Ad Manager, and experience in campaign management are additional pluses.

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Can a Campaign Manager at NBCUniversal work remotely?

The Campaign Manager role at NBCUniversal offers a hybrid work model, requiring team members to contribute from the office at least three days per week. This allows for flexibility while still ensuring team collaboration and engagement.

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What is the salary range for a Campaign Manager at NBCUniversal?

The salary range for a Campaign Manager at NBCUniversal is between $70,000 and $85,000. This position is also eligible for company-sponsored benefits, including medical, dental, and vision insurance, among other perks.

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Common Interview Questions for Campaign Manager, Digital Sales Operations
Can you describe your experience with managing digital advertising campaigns?

When answering this question, focus on specific digital advertising campaigns you've previously managed. Highlight your role in asset management, campaign execution, and how you dealt with any challenges that arose during the process.

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How do you ensure that campaigns meet established KPIs?

Discuss your approach to monitoring campaign performance by regularly checking reports and analytics. Explain how you adjust strategies based on performance to meet or exceed KPIs, showcasing your analytical skills.

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What tools and software do you have experience with in ad operations?

Mention any relevant tools you've worked with, like Google Ad Manager or Operative.One. Provide examples of how you've utilized these tools to streamline operations and enhance campaign effectiveness.

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How do you handle tight deadlines or high-pressure situations?

Provide an example of a time you successfully managed a project under pressure. Talk about your organizational skills, prioritization strategies, and how effective communication with your team made a difference.

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What strategies do you use for troubleshooting campaign issues?

Outline your methodology for identifying and resolving campaign issues. Emphasize your problem-solving skills and how you work collaboratively with teams to find effective solutions.

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Can you give an example of a successful digital campaign you managed?

Share a specific success story, detailing your contributions to the campaign's planning and execution. Discuss the outcomes and how you measured success based on the KPIs and goals set at the outset.

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How important is cross-functional teamwork in the Campaign Manager role?

Highlight the value of collaboration in delivering successful campaigns. Discuss how you’ve previously worked with various teams and how communication and alignment contribute to achieving project goals.

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What experience do you have with data analysis in advertising?

Illustrate your experience with analyzing data from campaigns. Talk about how you've used insights from this analysis to inform decisions, optimize future campaigns, and drive overall effectiveness.

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What do you think makes a compelling digital advertisement?

Discuss elements that lead to compelling digital advertisements such as creativity, clear messaging, alignment with target audience interests, and strong calls to action. Provide examples of advertisements that have resonated well.

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Why do you want to work for NBCUniversal as a Campaign Manager?

Share your passion for the entertainment industry, your alignment with NBCUniversal’s values, and how you believe your skills can contribute to the company’s success. Express enthusiasm about the opportunity.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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