Hospice Sales and Marketing Liaison

As a Hospice Sales and Marketing Liaison at New Age Hospice, your key responsibilities include planning and executing marketing initiatives, building and maintaining relationships with healthcare providers, and generating new prospects for our hospice services. You'll also engage in face-to-face interactions to foster connections and ensure provider retention, all while contributing to the overall sales strategy of the company.

To qualify for the Hospice Sales and Marketing Liaison role at New Age Hospice, candidates should have previous marketing experience, preferably in the home health or hospice industry. Strong interpersonal skills, a self-motivated attitude, and organizational abilities are essential. Familiarity with Microsoft Office, especially Excel, alongside a good understanding of social media and graphic design tools, will give you an edge as well.

The compensation structure for the Hospice Sales and Marketing Liaison at New Age Hospice includes a base salary combined with a commission plan that provides unlimited income potential. This structure ensures that your hard work and dedication in attracting prospects and retaining providers are rewarded significantly.

As a Hospice Sales and Marketing Liaison at New Age Hospice, you will enjoy an array of benefits, including medical and dental PPO plans, life insurance options, and paid time off totaling 13 days annually, along with 6 paid observed holidays. Additionally, you'll have access to an excellent compensation and incentive program, providing you with a robust benefits package.

At New Age Hospice, we foster a collaborative and supportive work culture that values emotional intelligence, creativity, and continuous learning. As a Hospice Sales and Marketing Liaison, you will be part of a team that encourages innovative thinking and celebrates successes, ensuring that you feel valued and motivated while making a positive impact in the community.

In preparing to answer, highlight your experience with creating targeted campaigns, using data to identify audiences, and the importance of continuous evaluation and adjustments based on feedback and results. Mention any successful campaigns you've led that resulted in increased engagement or client retention.

Speak to specific instances where you established rapport with healthcare professionals, detailing your strategies like regular follow-ups or hosting informational events. Emphasize the importance of trust and communication in forming these vital connections in the hospice domain.

Discuss metrics such as lead generation rates, customer engagement, conversion rates, and tracking referrals from healthcare providers. Explain how interpreting these metrics drives future marketing decisions and strategy refinements.

Identify common challenges such as competition, emotional discussions with clients, or regulatory hurdles. Recommend strategies like focusing on providing excellent service, staying informed about industry changes, and developing communication skills to navigate sensitive conversations effectively.

Describe techniques like creating daily agendas, using CRM tools to track interactions and follow-ups, and prioritizing tasks based on urgency and importance. Share how maintaining organization boosts your efficiency and success in sales.

Explain that you dedicate time to research, attend workshops, and collaborate with team members. Stress the importance of being up-to-date with your services to convey accurate and compelling information to potential clients.

Discuss the synergy between sales and marketing teams, emphasizing collaboration for holistic strategies. Share examples of group efforts that led to successful outcomes, illustrating the importance of sharing insights and resources.

Address the psychological aspect of handling rejection, such as developing resilience and a positive outlook. Mention practical approaches like maintaining professionalism, seeking constructive feedback, and focusing on learning from every interaction.

Provide a specific example, detailing how you collected and analyzed feedback, adapted your approach, and the results that followed. This highlights your responsiveness to the needs of both providers and clients.

Express your commitment to making a meaningful impact in people's lives and supporting families during difficult times. Share experiences that fueled this passion and how it motivates you to excel in your role as a Hospice Sales and Marketing Liaison.