New Age Hospice El Paso - Marketer

As a Hospice Marketer at New Age Hospice, you'll be responsible for planning and executing marketing campaigns aimed at generating new prospects and improving provider retention. You'll engage in face-to-face interactions to maintain relationships, ensuring that our services meet community needs effectively. Your role is crucial in not just promoting our services but also in building trust and forging long-term connections in the community.

To qualify for the Hospice Marketer role at New Age Hospice, it's important to have previous marketing experience, ideally in home health or hospice. Candidates should also possess strong skills in Microsoft Office, particularly Excel. Exceptional interpersonal and customer service skills are vital, alongside a self-motivated attitude and a keen organizational skill set.

Yes, the Hospice Marketer position at New Age Hospice offers a competitive compensation plan that includes a base salary plus commissions. This commission structure provides you with unlimited earning potential, particularly on private insurance, making your efforts in marketing directly rewarding.

New Age Hospice provides a range of attractive benefits for the Hospice Marketer role, including medical and dental PPO plans, life insurance, and paid time off—13 days annually as well as 6 paid observed holidays. Additionally, we have an excellent compensation and incentive program to acknowledge your hard work and commitment.

Successful Hospice Marketers at New Age Hospice should possess strong interpersonal skills, emotional intelligence, and attention to detail. Being self-motivated, highly organized, and a team player is essential. Familiarity with social media, graphic design, and innovation in marketing strategies could greatly enhance your effectiveness in this role.

When answering this question, highlight any previous roles you've held in marketing, emphasizing your specific experiences related to hospice or healthcare. Discuss successful campaigns you led and how you addressed unique challenges in this field, showcasing your knowledge about the industry.

To answer this effectively, outline your steps in creating a marketing campaign, including identifying target audiences, setting goals, crafting your messaging, and choosing appropriate channels. Be sure to mention the importance of evaluating success metrics post-campaign to drive future improvements.

Share a specific example of how you successfully established and maintained relationships with healthcare providers. Describe your communication strategies, the importance of trust and reliability, and how you supported their needs while promoting your services.

Discuss various digital tools and software like CRM systems, Google Analytics, and social media insights that can help track marketing success. Emphasize how data analytics has informed your strategies and improved outreach in previous roles.

The key is to remain empathetic and informative. Share a tactic you use to listen to the concerns of potential clients and respond with reassurances or data that addresses their objections. Show that understanding their perspective is paramount.

Detail how social media and digital marketing are integrated into your overall strategy as a hospice marketer. Discuss past experiences with specific platforms, types of content that have generated engagement, or how digital campaigns have successfully reached your target demographic.

Provide examples of past public speaking engagements or events where you represented your organization. Highlight your preparation efforts, speaking techniques that resonate with audiences, and any positive feedback or outcomes from these experiences.

Describe your approach to time management, including tools you may use or methods you follow, such as the Eisenhower Box or prioritizing tasks based on deadlines. Show that you can remain organized and focused even during busy periods.

Discuss the importance of clarity, empathy, and addressing the audience's needs. Effective messaging should resonate on an emotional level, providing key information in an easy-to-understand format, which is crucial when dealing with sensitive topics like hospice care.

Share your motivations for applying, focusing on your passion for healthcare and helping people in need. Also, mention specific aspects of New Age Hospice’s mission and values that align with your personal beliefs or career aspirations.