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Sales Director - UK & Ireland

The Sales Director is responsible for developing and executing the sales strategy for the UK & Ireland region. This role plays a critical part in driving MDR and DFIR business growth, increasing market share, and strengthening partnerships to support the company’s cybersecurity services portfolio. This role is a great opportunity to scale and build the UK region into a sizable business while building a team.

Key Responsibilities

  • Develop and implement the regional sales plan to meet revenue, profitability, and growth targets.
  • Contribute to the development of the company’s commercial strategy and ensure its effective execution in the region.
  • Identify, establish, and maintain strong partnerships that support business development and long-term growth.
  • Support partners in identifying and securing new business opportunities, while ensuring high levels of customer satisfaction.
  • Manage relationships with key clients, lead sales meetings, and oversee the sales process with support from the internal sales team.
  • Monitor sales performance, market trends, and competitor activity to ensure alignment with targets and budget. Propose corrective actions when necessary.
  • Lead, coach, and support the regional sales team to enhance performance and achieve objectives.
  • Collaborate with the marketing team to identify relevant industry events, forums, and communication channels to promote services and generate leads from local marketing budget.
  • Provide insights into market trends, customer needs, and pricing strategies to help refine offerings and maximize sales effectiveness.
  • Recommend improvements to the sales structure, processes, and tools to optimize efficiency and resource allocation.

Qualifications

  • Degree in Business Management, Marketing, or a related field from an accredited institution.
  • Minimum of 7 years of senior sales management experience within the ICT or cybersecurity industry.
  • Proven track record of achieving sales targets and managing high-performing teams.
  • Experience in international markets and complex sales environments at start-up and scale-up companies.

Skills

  • Strong strategic thinking, analytical, and financial planning capabilities.
  • Excellent leadership, coaching, and team development skills.
  • Outstanding communication, negotiation, and relationship-building abilities.
  • Ability to navigate complex challenges and develop effective solutions.


Benefits

  • Competitive salary and performance-based bonuses
  • Professional development opportunities and certifications
  • Flexible work schedule and semi-remote work options
  • Collaborative and innovative work environment

This role offers an exciting opportunity to lead growth efforts in a strategic region and contribute directly to the company’s commercial success, working closely with the executive leadership team.

What You Should Know About Sales Director - UK & Ireland, Obrela

Are you ready to take on an exciting challenge as the Sales Director for the UK & Ireland at our innovative cybersecurity company? In this pivotal role, you'll be steering the ship for our sales strategy in a thriving market, focusing on driving Managed Detection & Response (MDR) and Digital Forensic Incident Response (DFIR) services. Your influence will shape the growth of our business, as you work tirelessly to increase our market share and build lasting partnerships that support our robust portfolio. The ideal candidate will relish the chance to scale our operations in the UK region while cultivating a high-performing team. As part of your daily routine, you’ll craft and execute a regional sales plan, align with marketing efforts, and monitor trends to ensure we remain competitive. You’ll bring your 7+ years of senior sales management experience in ICT or cybersecurity to manage key client relationships and coach your team to success. With a collaborative environment and opportunities for professional development, this is more than just a job; it’s your opportunity to make a significant impact on our future success. If you’re driven, strategic, and looking for a role that offers both challenges and rewards, we want to hear from you!

Frequently Asked Questions (FAQs) for Sales Director - UK & Ireland Role at Obrela
What are the key responsibilities of a Sales Director at our cybersecurity company?

As a Sales Director at our cybersecurity company, you will be responsible for developing and executing a comprehensive sales strategy for the UK & Ireland. You'll also focus on driving business growth for MDR and DFIR services and building strong partnerships to support our offerings. Managing key client relationships, optimizing sales processes, and leading a high-performing sales team are crucial components of the role.

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What qualifications do I need to apply for the Sales Director position?

To apply for the Sales Director position at our cybersecurity company, you need a degree in Business Management, Marketing, or a related field, along with a minimum of 7 years of senior sales management experience, particularly within the ICT or cybersecurity sector. A proven track record of achieving sales targets and experience in international markets is also essential.

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What skills are important for a Sales Director in the cybersecurity industry?

A Sales Director in the cybersecurity industry should exhibit strong strategic thinking, analytical skills, and financial planning capabilities. Excellent leadership and team development skills are essential, as well as outstanding communication and negotiation abilities to build and maintain strong relationships with clients and partners.

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How can I contribute to the growth of the company as a Sales Director?

As a Sales Director, you can significantly contribute to the growth of the company by developing and implementing effective sales strategies. Identifying new business opportunities, nurturing existing client relationships, and collaborating closely with the marketing team to generate quality leads are essential actions that lead to successful outcomes for our cybersecurity services.

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What benefits can I expect as a Sales Director in this role?

As a Sales Director at our cybersecurity company, you can expect competitive salary packages, performance-based bonuses, and opportunities for professional development and certifications. Additionally, we offer flexible work schedules and a collaborative work environment that encourages innovation and creativity.

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Common Interview Questions for Sales Director - UK & Ireland
Can you describe your experience in developing sales strategies?

In answering this question, focus on specific examples of how you've developed and implemented successful sales strategies. Discuss the metrics used to measure success and how you adjusted tactics based on market changes and customer feedback.

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How do you handle challenging sales situations?

Explain your approach to navigating complex sales challenges. Describe a specific instance where you turned a challenging situation into a successful outcome, highlighting your problem-solving skills and strategic thinking.

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What is your experience with managing a sales team?

Share details about your leadership style and how you've successfully coached and developed a sales team in the past. Highlight how you foster collaboration and motivation among team members to achieve sales targets.

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How do you prioritize client relationships in sales?

Discuss the importance of client relationships in your sales process. Outline how you maintain strong connections with key clients and how you balance time between nurturing these relationships and pursuing new business opportunities.

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What strategies do you use for market analysis?

Describe the tools and methods you employ to conduct market analysis. Ensure to highlight how this information informs your sales strategies and helps maintain a competitive edge within the industry.

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How do you align your sales strategies with the overall company goals?

Explain how you ensure that your sales strategies align with the company's broader commercial strategies. Discuss how you communicate with other departments, such as marketing, to support mutual goals.

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Can you give an example of a successful negotiation you led?

Share an example of a specific negotiation that yielded positive results for your organization. Detail the strategies you employed and the outcome, demonstrating your negotiation and relationship-building skills.

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What market trends do you think will affect the cybersecurity industry?

Discuss current and emerging trends impacting the cybersecurity landscape. Offer insights on how you plan to adapt your sales strategies in response to these trends to ensure continued growth.

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How do you encourage team collaboration in sales?

Share tactics and practices you implement to promote collaboration within your sales team. Focus on how you leverage diverse perspectives to drive collective results and share successes.

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What are your long-term goals as a Sales Director?

Articulate your vision for the growth of the sales division and how you plan to contribute to the company’s success in the long run. Discuss specific goals you have for team performance and personal development as a Sales Director.

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Obrela Security Industries is global cyber security service provider. Addressing an emerging demand, Obrela offers an 'umbrella' of end-to-end security services under which clients can enjoy peace of mind and focus on their business. Founded in 20...

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Full-time, remote
DATE POSTED
April 4, 2025

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