Content Marketing Manager (m/f/d)

As a Content Marketing Manager at Pitch, you'll lead the charge in defining our content strategy, create a calendar for impactful messaging, and explore various formats including blog posts, presentations, and social content. You’ll engage with different customer personas, ensuring our communication resonates across the entire customer lifecycle, while measuring and reporting on the success of your initiatives.

To excel as a Content Marketing Manager at Pitch, you should have demonstrated experience in the field, a solid grasp of content strategy development, and excellent writing skills. Familiarity with CMS management, SEO content creation, monitoring campaign success, and nurturing leads is also essential. Passion for creativity and adaptability to changing requirements will set you apart.

At Pitch, we offer a remote-first working environment, allowing our Content Marketing Manager to collaborate with a diverse team from anywhere in the world. We use powerful tools that facilitate seamless collaboration and ensure you can engage effectively with your colleagues, whether you're brainstorming content ideas or analysing performance metrics.

While experience in both B2B and B2C marketing can be beneficial, it's not strictly necessary. What’s most important is your capacity to understand different customer personas and tailor content accordingly, whether they are self-serve users or high-value commercial leads. Your adaptability to various audiences will significantly enhance Pitch's content effectiveness.

A Content Marketing Manager at Pitch should focus on a diverse array of content formats including educational blog posts, engaging social media content, compelling presentations, informative landing pages, and thought leadership pieces. The goal is to create valuable content that reinforces our brand, attracts users, and nurtures leads throughout their lifecycle.

To develop a content marketing strategy, I start by understanding the target audience through research and persona creation. Then, I align objectives with audiences, focusing on their specific needs. This is followed by creating a robust content calendar to ensure a steady flow of valuable content across platforms, while always measuring results to refine the strategy.

I stay informed on content marketing trends by subscribing to industry blogs, attending webinars, and joining professional networks. Regularly engaging with thought leaders on social media also helps me glean insights and adopt new strategies that can be integrated into my work at Pitch.

I often utilize content management systems like WordPress or HubSpot for publishing, along with analytics tools such as Google Analytics to track performance and engagement metrics. Additionally, I leverage social media management tools like Hootsuite to schedule posts and measure their impact across platforms.

Measuring content effectiveness includes setting clear KPIs based on objectives, such as page views, engagement rates, and conversion metrics. Analyzing these data points over time allows me to assess the impact of specific content pieces and make informed decisions for future strategies.

SEO plays a crucial role in my content strategy; I focus on keyword research to optimize content for search engines while still delivering value to readers. Properly integrating keywords into blog posts, landing pages, and other formats ensures our content reaches a wider audience and drives organic traffic.

In a past role, I led a content campaign for a product launch that included a series of blog posts, an e-book, and social media promotions. By closely aligning messaging with customer pain points and monitoring engagement, we saw a 40% increase in downloads and a significant uptick in leads within a month.

To tailor content to various personas, I start with thorough persona development, identifying their motivations and challenges. I segment our content accordingly, customizing messaging and formats to address each persona's needs, ensuring our communication effectively resonates with diverse audiences.

I employ a variety of strategies for repurposing content, such as transforming blog posts into infographics, creating webinars from whitepapers, or summarizing reports into social media posts. This not only maximizes our existing content's value but also reaches audiences in different formats they prefer.

I view negative feedback as an opportunity for improvement. I take the time to analyze the feedback constructively, engage with the audience to understand their concerns, and adapt our strategies or revise content as needed. This proactive approach strengthens our brand's reputation and relationship with users.

I prioritize content projects by evaluating their alignment with business goals, potential impact on target audiences, and available resources. A systematic approach to prioritize projects based on urgency and importance ensures that the most valuable content gets delivered timely and effectively.