Paid Media Specialist

Job Description:

The Paid Media Specialist is responsible for managing and optimizing paid campaigns to drive brand awareness, engagement, and conversions. This role focuses on executing paid media strategies, ensuring cohesive implementation across all social media and programmatic platforms, and analyzing data for insights and optimizations.

The ideal candidate has experience managing paid media, a strong understanding of relevant metrics, and the ability to collaborate effectively with content creators and other marketing team members.

Who you’re committed to being:

• Proactive and self-motivated with a passion for social media and digital marketing.
• Results-driven with a focus on achieving and exceeding targets.
• Creative thinker with the ability to stay ahead of industry trends and best practices.
• Collaborative team player with strong interpersonal skills.

What you’ll do:

• Plan, execute, and optimize paid media campaigns across platforms such as Meta, LinkedIn, The Trade Desk, and YouTube.
• Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve KPIs.
• Manage budgets and bids for media ad placements across all channels, ensuring efficient use of resources.
• Collaborate with internal teams to refine targeting strategies, creatives, and audience segmentation for improved campaign performance.
• Track, analyze, and report on key media metrics for paid efforts.
• Provide insights and recommendations based on performance data to inform future strategies and optimizations.
• Work closely with internal creative teams/designers and other marketing team members to ensure cohesive execution of media strategies.
• Coordinate with the broader marketing team to align media activities with overall marketing campaigns and objectives.
• Identify and understand target audience segments to tailor media strategies and content.
• Stay updated on the latest media trends, tools, and best practices.
• Implement new tactics and strategies to keep the brand relevant and competitive in the media landscape.

Experience you’ll bring:

• Strong understanding of social media or programmatic platforms, advertising tools, and analytics.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Requirements:

• 2-4 years of experience in paid media management, with a focus on paid social or programmatic campaigns.
• Proven track record of successfully managing paid media campaigns and driving measurable results.

Why you’ll love working here:

• We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location
• We’re mission driven and guided by our culture pillars
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We’re lifelong learners and champion team member growth and advancement
• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

Physical and Mental Requirements:

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $65,000 - $80,200 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

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