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Head of Marketing - Central Europe

Our mission? Making day-to-day banking easier for SMEs and freelancers thanks to an online business account that's combined with invoicing, bookkeeping and spend management tools. Thanks to its innovative product, highly reactive 24/7 customer support and clear pricing, Qonto has become the leader in its market.


Our journey: Founded by Alexandre and Steve in July 2017, Qonto has rapidly gained trust, serving over 500,000 customers. Thanks to our wonderful team of 1,600+ Qontoers, we also made it to the LinkedIn Top Companies French ranking!


Our values:

Customer focus | Prioritize customers in everything you do

Ownership | Own your part, get things done

Teamwork | Make (team)work easy

Mastery | Continuously raise the bar

Integrity | Always do what’s right, and respect people


Our beliefs: At Qonto, we're committed to fostering a welcoming environment where everyone can thrive. We prioritize evaluating applicants based solely on skills and potential, ensuring diversity with 50% international team members, 44% women, and 20% parents. Join us in building a workplace that celebrates diversity and individuality.


Discover the steps we took to create a discrimination-free hiring process.


Join Qonto as Head of Marketing - Central Europe to strengthen our brand as the trusted business banking & finance management platform across all our customer segments in Germany, Austria & the Netherlands.

As the right hand to the Central Europe Regional Director, you will lead and orchestrate marketing initiatives across the region, managing a double-digit million budget to drive our ambitious growth plans.


Key responsibilities:


 • Strategic Leadership: Define and execute the marketing strategy for Central Europe, transforming high-level business objectives into actionable marketing plans while working closely with the Regional Director to crack these strategic markets.

 • Team Development: Lead and grow a diverse marketing team (Marketing 360°, PR, Social Media, Events/Community) while effectively collaborating with central teams to leverage their expertise in areas like Product Marketing, CRM, and Website.

 • Budget Ownership: Plan, forecast, and optimize significant marketing investments across channels to drive maximum impact and ROI in our Central European markets.

 • Cross-functional Influence: Orchestrate complex stakeholder relationships across departments, driving alignment between marketing initiatives and broader business goals while speaking the language of different marketing specialties.

 • Market Positioning: Build and execute bold strategies to position Qonto as the top-of-mind business banking & finance management platform for SMEs, startups & freelancers, and chartered accountants in the Central European market.


Requirements:


 • Strategic Marketing Leadership: Proven track record in developing and executing comprehensive marketing strategies in B2B environments, yet akin to B2C methodologies, with experience in regulated industries being a strong plus.

 • Team Management: Experience leading and developing multi-disciplinary marketing teams, with demonstrated ability to influence beyond direct reporting lines.

 • Market Understanding: Deep knowledge of the Central European market, with German language proficiency and understanding of the local business landscape.

 • Business Acumen: Strong commercial mindset with experience managing significant budgets and driving measurable business results through marketing initiatives.

 • Stakeholder Management: Exceptional ability to navigate complex organizational structures and align diverse stakeholders around common goals, with excellent communication skills in both German and English.


📌 While a background in Fintech is a plus, we are open to candidates from diverse industries who possess highly transferable mental models and a genuine interest in what we do at Qonto. We have numerous examples of talented individuals who have excelled in their roles without prior experience in the same industry. What matters most is your ability to quickly grasp the unique challenges and opportunities within the Fintech ecosystem and navigate the competitive landscape to position Qonto for success.



🎁 Perks


A tailor-made and dynamic career track. An inclusive work environment. And so much more to help you succeed.


- Offices in Paris, Berlin, Milan, Barcelona, and Belgrade;

- Tailor-made remote work policy depending on the job you apply for and where you live;

- Competitive salary package;

- A meal voucher;

- Public transportation reimbursement (part or global);

- A great health insurance (depending on the country);

- Employee well-being initiatives: access to Moka Care to take care of your mental health and great offers for sports and wellness activities;

- A progressive disability and parenthood policy (1 in 6 of Qonto employees is a parent!) and childcare benefits with selected partners;

- Monthly team events.


💬 Our hiring process:


- Interviews with your Talent Acquisition Manager and future managers

- A remote exercise to demonstrate your skills and give you a taste of what working at Qonto could be like


We will send you an interview guide so you can best prepare yourself.

On average our process lasts 20 working days and offers usually follow within 48 hours 🤞



To learn more about us:

Qonto's Blog | Finanzbusiness  | TagesspiegelPayment and Banking



To know how your personal data will be processed during your application process or to request its deletion, please click here.

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Average salary estimate

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What You Should Know About Head of Marketing - Central Europe, Qonto

Are you ready to take the marketing world by storm? Join Qonto as the Head of Marketing - Central Europe in our vibrant Berlin office! We're on a mission to simplify banking for SMEs and freelancers with our innovative business account that integrates invoicing, bookkeeping, and spend management tools. Since our founding in 2017, we’ve gained the trust of over 500,000 customers thanks to our commitment to outstanding service and clear pricing structures. In this exciting role, you’ll partner closely with the Central Europe Regional Director to define and execute marketing strategies that resonate across Germany, Austria, and the Netherlands. With a substantial budget at your fingertips, you’ll lead a diverse team of marketing professionals while creatively positioning Qonto as the go-to business banking solution. You’ll have the chance to collaborate with cross-functional teams and will play a key role in shaping our brand presence. We're seeking someone with a proven track record in strategic marketing leadership, particularly in the B2B space, and a solid understanding of the Central European market, specifically with proficient German skills. Your ability to foster relationships and drive alignment across departments will be essential to your success. At Qonto, we value diversity and believe in an inclusive work environment where everyone can thrive. So if you’re passionate about marketing and ready to make a significant impact in the fintech landscape, let’s connect!

Frequently Asked Questions (FAQs) for Head of Marketing - Central Europe Role at Qonto
What are the key responsibilities of the Head of Marketing - Central Europe at Qonto?

As the Head of Marketing - Central Europe at Qonto, your primary responsibilities include defining and executing marketing strategies, leading a diverse marketing team, managing a substantial budget to optimize marketing investments, and building positioning strategies that strengthen Qonto’s presence in the Central European market.

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What qualifications are required for the Head of Marketing - Central Europe role at Qonto?

Candidates for the Head of Marketing - Central Europe at Qonto should have a proven track record in strategic marketing leadership within B2B environments, experience in team development, and a deep understanding of the Central European market, including proficiency in German. Strong commercial acumen and stakeholder management skills are also essential.

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How does Qonto promote diversity and inclusion in the Head of Marketing - Central Europe hiring process?

At Qonto, we are committed to fostering a diverse and inclusive environment. Our hiring process for the Head of Marketing - Central Europe role focuses on evaluating candidates based on skills and potential, ensuring representation across various demographics, with a team comprising 50% international members and robust parental support.

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What challenges might a Head of Marketing - Central Europe face at Qonto?

The Head of Marketing - Central Europe at Qonto may face challenges such as navigating the complexities of the Central European market, ensuring alignment across diverse teams, and developing marketing strategies that effectively resonate with a varied customer base while managing a substantial budget.

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What does Qonto offer in terms of employee benefits for the Head of Marketing - Central Europe position?

Qonto provides an attractive array of benefits for the Head of Marketing - Central Europe role, including a competitive salary, meal vouchers, public transportation reimbursement, comprehensive health insurance, mental health initiatives, childcare benefits, and a dynamic work environment with progressive policies supporting parents.

Join Rise to see the full answer
Common Interview Questions for Head of Marketing - Central Europe
Can you describe your experience crafting marketing strategies in B2B environments?

In preparing for this question, highlight specific examples where you've developed and executed marketing strategies that led to measurable growth, especially in B2B contexts. Focus on your understanding of customer needs, market positioning, and how you aligned marketing initiatives with sales objectives.

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How do you prioritize and manage a diverse marketing team?

Discuss your approach to team leadership, including methods for fostering collaboration, ensuring clear communication, and recognizing individual strengths. Share examples of how you've motivated your team and navigated challenges to meet marketing goals.

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What is your understanding of the marketing landscape in Central Europe?

When answering, showcase your knowledge of local market trends, customer preferences, and key players in the Central European financial sector. Bringing this insight will demonstrate that you can effectively tailor strategies to the regional landscape.

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Describe a time when you managed a significant marketing budget.

Share a specific scenario where you oversaw a significant budget, detailing how you allocated resources, measured ROI, and adapted strategies based on performance. Emphasize your analytical skills and financial acumen.

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How do you handle complex stakeholder relationships?

Provide examples of how you've effectively collaborated with various departments, addressing different viewpoints to achieve common goals. Emphasize communication skills and your ability to influence outcomes.

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What innovative marketing initiatives have you implemented in your past roles?

Talk about a few creative marketing initiatives you have led, the problems they solved, and the results they generated. This showcases your ability to think outside the box.

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How would you position Qonto in the competitive fintech landscape?

Consider discussing brand differentiation, customer pain points, and strategic partnerships. Tailor your insights to align with Qonto’s mission of providing accessible banking solutions.

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What metrics do you believe are essential in measuring marketing success?

Highlight key performance indicators relevant to the role, such as customer acquisition cost, conversion rates, and overall return on investment. Discuss why these metrics matter and how to use them effectively.

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How do you approach continuous improvement within your marketing strategies?

Discuss your philosophy on testing, analyzing data, and iterating on campaigns to enhance results. Mention specific tools or methodologies you use to track performance and adapt strategies.

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Why do you want to work as the Head of Marketing - Central Europe at Qonto?

Express your enthusiasm for Qonto’s mission, values, and innovative approaches to business banking. Highlight how your skills align with the role and your desire to drive growth in the Central European market.

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to create the finance solution that energizes SMEs and freelancers.

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DATE POSTED
April 2, 2025

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