Senior Manager, Technical Solutions Marketing

The Senior Manager, Technical Solutions Marketing at Rescale is responsible for creating and managing a diverse array of public-facing content. This includes writing product data sheets, press releases, white papers, and blog posts that effectively communicate Rescale's advanced cloud HPC offerings. The role combines deep technical understanding with storytelling skills to engage a technical audience and ensure the content is both informative and accessible.

Candidates for the Senior Manager, Technical Solutions Marketing position at Rescale should have at least 5 years of experience in content marketing or journalism focused on technical sectors like IT and engineering. A strong understanding of topics such as cloud computing, AI/ML platforms, and digital engineering is essential, along with proven storytelling capabilities and SEO writing experience.

The Senior Manager, Technical Solutions Marketing plays a critical role in promoting Rescale's innovative solutions to potential clients. By developing engaging and persuasive content and collaborating with executive leadership on strategic presentations, this role directly impacts customer engagement and retention, helping to accelerate the growth and market presence of Rescale.

This role involves creating a variety of content types, including product data sheets, press releases, white papers, customer case studies, and blog posts. The Senior Manager will also develop presentations for high-profile speaking opportunities and events that showcase Rescale’s technological advancements and market insights.

Yes, experience in cloud computing is vital for the Senior Manager, Technical Solutions Marketing role at Rescale. Candidates should be technically fluent in cloud technologies and understand how they apply to high-performance computing (HPC) to craft relevant and impactful messages and stories.

Rescale will seek a candidate with exceptional storytelling skills, technical fluency, an owner mindset, and the ability to prioritize initiatives effectively. Additionally, a data-driven approach to analyzing content performance metrics and a curiosity about innovations in science and engineering will set candidates apart.

The Senior Manager, Technical Solutions Marketing will work closely with a team of skilled professionals, including the VP of Marketing and the CEO. The collaborative environment promotes open communication, fostering a culture where insights and ideas are shared to drive Rescale’s marketing strategy and enhance customer outreach.

When approaching complex technical topics, I focus on identifying the core message that needs to be conveyed. I break down information into simpler terms, using analogies or relatable examples to explain concepts. I also engage with the target audience to understand their knowledge level and adjust my language accordingly, which allows me to create content that resonates well without losing its technical integrity.

In my previous roles, I've successfully integrated SEO best practices into content creation by performing keyword research, optimizing on-page elements, and ensuring that content aligns with search intent. I make use of relevant keywords in a natural way to enhance visibility while still prioritizing high-quality, engaging writing that meets the needs of the reader.

To engage a technical audience, I adopt a data-driven approach by first understanding their specific interests and pain points. I create content that addresses these areas and use compelling narratives to illustrate real-life applications and success stories. Additionally, I incorporate visuals, infographics, and clear calls to action, making the content not only informative but also easy to digest.

Creating a white paper at Rescale involves thorough research and collaboration with subject matter experts to ensure accuracy and depth. I would start by defining the main objective, target audience, and key messages. After gathering insights, I’d structure the content logically and use data or case studies to support our claims. Finally, I'd focus on designing the document to be visually appealing and professionally formatted.

Collaboration across teams is essential for accurate and relevant content creation. I typically initiate discussions with technical teams to gather insights and feedback, which not only enriches the content but also helps build rapport. My experience includes working closely with engineers and product managers to ensure messaging aligns with the technical specifications while effectively communicating benefits to clients.

One successful project was a comprehensive content campaign around a new product launch. I led the development of detailed product guides, case studies, and blog posts that showcased user success stories. The campaign significantly increased web traffic and engagement, with several pieces ranking on the first page of search engines, ultimately contributing to stronger sales conversion rates.

I evaluate the performance of content through key metrics like engagement rates, page views, conversion rates, and time spent on page. Tools like Google Analytics provide insights into user behavior, helping me refine content strategy based on what resonates best with the target audience. I also keep an eye on SEO rankings and social media engagement to assess broader reach and impact.

To stay updated with industry trends, I regularly read relevant journals, attend webinars, and participate in professional networks. This keeps my knowledge current and allows me to adapt content strategies. I make sure to incorporate recent developments and thought leadership insights into my writing, providing readers with valuable, timely, and relevant information.

Storytelling is at the heart of my content strategy. It transforms data and technical details into relatable narratives that connect with the audience on an emotional level. By weaving in real-world applications and customer experiences, I engage readers and help them envision how solutions can meet their needs, thereby driving interest and action.

I am passionate about leveraging my content marketing skills in a company that is at the forefront of innovation like Rescale. The opportunity to work closely with a company that drives advancements in high-performance computing aligns perfectly with my technical interests and background. I’m excited about the potential to advocate for cutting-edge solutions and contribute to meaningful growth and engagement in this space.