Go-To Market, Field Change and Communications Manager (Remote)

The Go-To Market, Field Change and Communications Manager is responsible for developing effective content that aligns with our strategic GTM movements. This role involves collaborating with various departments such as sales, marketing, and product teams to create compelling communications, manage content, and help drive the change management process required to meet sales goals.

To be considered for the Go-To Market, Field Change and Communications Manager role, candidates should possess 4+ years of SaaS sales experience, along with 3+ years in content design and communications. Proficiency with graphic design tools and content management software, as well as a strong understanding of the sales process and customer lifecycles, is also necessary.

Essential skills for the Go-To Market, Field Change and Communications Manager include strong written and verbal communication skills, project management abilities, detail orientation, and a comprehensive understanding of sales methodologies. Familiarity with multimedia content creation tools and the capacity to collaborate with cross-functional teams are also important.

The Go-To Market, Field Change and Communications Manager plays a critical role by designing and implementing a cross-functional communications strategy aimed at driving alignment across various teams. By ensuring that the content and messaging align with GTM priorities, the manager facilitates effective collaboration and unity among different business units.

Performance metrics for the Go-To Market, Field Change and Communications Manager role involve tracking and reporting the effectiveness of communicated content, measuring engagement levels, and evolving strategies based on feedback. This includes auditing content to ensure alignment with the sales process and customer journey and leveraging tooling to measure content impact.

To develop an effective communication plan for Go-To Market teams, I would start by assessing current communication needs and desired outcomes. Collaborating with key stakeholders to set clear objectives would be critical, as well as maintaining a feedback loop to ensure continuous improvement. Utilizing various formats, such as newsletters and webinars, can significantly boost engagement.

I approach change management within a sales organization by first understanding the existing culture and the necessary skills needed for transition. Applying frameworks like PROSCI can help facilitate a structured approach. Additionally, empowering stakeholders through training and clear communication can foster a smooth transition.

My experience in content design includes developing engaging presentations, training resources, and newsletters that resonate with diverse audiences. I strive for clarity in messaging while ensuring brand consistency. Leveraging tools like Google Slides and Camtasia helps me create visually impactful content that effectively delivers learning outcomes.

I measure the effectiveness of communication content by analyzing engagement metrics, such as open rates and feedback from surveys. I also embed calls to action within the content, monitoring the subsequent actions taken by employees. This data is invaluable in evolving future communication strategies.

In a previous role, I successfully aligned marketing, sales, and product teams on a new product launch by facilitating regular cross-departmental meetings and workshops. This approach enabled us to address concerns collaboratively and create a unified messaging strategy that maximized the launch's impact.

I prefer using content management tools like Highspot and Articulate Rise 360 due to their user-friendly interfaces and comprehensive tracking capabilities. These platforms enable efficient content lifecycle management and provide insights on usage patterns, helping to keep materials relevant.

I ensure brand consistency by adhering to established brand guidelines while creating content. Regular audits of materials maintain this alignment, and I implement checklists to ensure all visuals, tone, and messaging meet our branding criteria before publication.

I have substantial experience in training and development, where I’ve designed curricula that align with sales methodologies. My focus has always been on creating an interactive, engaging experience for participants, leveraging multimedia to enhance retention and application of new skills.

In handling resistance to change, I would focus on open communication to understand team concerns and the reasons behind their resistance. Providing data-driven insights and involving them in the change process can foster buy-in. Additionally, highlighting the benefits of the change and offering support through training can ease their transition.

Strong communication is vital for GTM success because it bridges the gaps between various teams. Effective communication ensures that everyone is aligned on objectives, strategies, and processes, which is essential for driving unified action that meets market demands and enhances customer experiences.