Brand and Motion Designer

As a Brand and Motion Designer at Rilla, you will be responsible for designing and producing high-quality assets including videos, social media graphics, and event branding. Your role will also involve collaborating with various teams to create compelling content for key marketing activations, ensuring that all designs align with our brand objectives. Additionally, you will help shape the brand's future by understanding customer personas and business goals, positioning Rilla as a market leader in the offline industry.

To excel as a Brand and Motion Designer at Rilla, candidates should have at least 3 years of experience in brand design or a design-intensive role, ideally in a hyper-growth product company. Strong storytelling skills, proficiency in design tools such as Figma, Photoshop, and After Effects, and a portfolio showcasing high-quality video and motion work are essential. Additionally, excellent communication skills and the ability to work collaboratively in a team setting are vital for success in this role.

The work culture at Rilla is dynamic and collaborative, focused on building a great brand and delighting customers. As a Brand and Motion Designer, you will be part of a passionate team that works closely together six days a week, with a strong emphasis on feedback and growth. Rilla is dedicated to nurturing a learning environment, where creativity and innovation are encouraged, making it a fulfilling place to develop your skills while contributing to an impactful mission.

The Brand and Motion Designer plays a pivotal role in Rilla's growth by enhancing our brand perception in the trades and offline industries. Through your creative branding efforts and high-quality designs, you will help attract and engage customers, ultimately driving sales. Your contributions will directly support the goals of reaching $100M in annual recurring revenue, as well as positioning Rilla as a leader in market innovation with a user-focused approach.

Absolutely! At Rilla, the Brand and Motion Designer role offers significant career growth opportunities. As you excel in your role and help shape the brand's future, there will be chances to scale your responsibilities, take on more leadership tasks, and influence the broader creative direction of the company. Joining Rilla means being part of a fast-growing startup where your input and creativity help define the company's success in the market.

When discussing your design process, it’s essential to highlight your approach to understanding the client’s needs and objectives. Talk about how you conduct research, gather inspiration, and develop initial concepts. You should also describe how you incorporate feedback from stakeholders to refine your designs, emphasizing collaboration and adaptability in the creative process.

To ensure your designs align with brand objectives, explain how you start each project by deeply understanding the brand's mission, vision, and target audience. Discuss how you use brand guidelines consistently and emphasize your ability to use analytics to monitor design performance, making adjustments as necessary to meet marketing goals.

In your response, focus on the importance of open communication and relationship-building. Talk about how you engage with team members early in the project to gather insights, share updates throughout the design process, and seek feedback regularly. Highlight your flexibility and willingness to adapt designs based on diverse perspectives, showing that teamwork is central to your success.

When providing an example, describe a specific project that posed significant challenges, such as unclear objectives or tight deadlines. Outline the steps you took to identify the challenges, how you developed solutions, and the ultimate results of your efforts. This demonstrates your problem-solving skills and resilience in a demanding environment.

Express your commitment to continuous learning in design. Mention specific resources like design blogs, online courses, and communities that you engage with to stay informed. Discuss how you apply fresh insights and trends to your work while ensuring that they align with your projects and brand identity.

Storytelling is crucial in design as it creates an emotional connection with the audience. Discuss how you use narratives to inform your design choices and create compelling visuals that resonate. Use examples from your portfolio where storytelling significantly enhanced the brand message or user engagement.

Managing tight deadlines while ensuring quality requires effective time management and prioritization. Talk about how you break down projects into manageable tasks, set realistic timelines, and use tools to track progress. Share strategies for maintaining your design standards under pressure, such as keeping a clear focus on critical project objectives.

Select a few standout projects from your portfolio that showcase your skills and creativity. Explain what made each project unique or challenging and the impact you achieved. This question allows you to demonstrate your expertise and passion for design while engaging the interviewer with your success stories.

Incorporating user feedback is essential to creating effective designs. Discuss your methods for gathering feedback through surveys, user testing, and direct conversations. Emphasize how you analyze this feedback, iterate on your designs, and use insights to enhance user experience, demonstrating your commitment to customer satisfaction.

Express your enthusiasm for Rilla’s mission and its impact on empowering blue-collar businesses. Mention the innovative work happening at the company and how the role aligns with your career aspirations. This is your chance to convey your passion for being part of a dynamic team working toward a compelling vision!