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Manager, Family Recruitment and Engagement

At Rocketship Public Schools, we believe in the infinite possibility of human potential. We believe that every student deserves the right to dream, to discover, and to develop their unique potential and it is our responsibility and our privilege to unleash the potential inside every Rocketeer we serve. Our non-profit network of public elementary charter schools propels student achievement, develops exceptional educators, and partners with parents who enable high-quality public schools to thrive in their community. We are a collective of parents, teachers, leaders, and students working together to transform the future for underserved communities across our country. At Rocketship Public Schools, we are unleashing potential.


The Position

The DC Recruitment and Engagement Manager is a full-time exempt position on Rocketship DC’s Regional Team. This role is responsible for leading and supporting the school’s team with new family recruitment efforts and creating a welcoming and seamless transition for families to our schools. This critical position will develop and execute the vision for the new family experience of our schools in the DC Region.


This position supports the execution of  recruitment strategies, including canvassing, community organizing, and directly engaging with families. This position requires flexibility of schedule, including willingness to occasionally work weekend and evening hours as events demand. This position is managed by the Director of Enrollment and Partnerships. 


The following are essential functions related to the role:


Family Recruitment (60%)
  • Support with the hiring and  training of a highly motivated and effective Family Recruiters with a focus on professionalism, respect and excellence in education;
  • Foster relationships and develop champions with youth-serving community-based organizations, faith leaders, elected officials, and civic and community leaders with a focus on building new partnerships that will increase recruitment and lead to the positive engagement  of the communities where Rocketship has and will have a presence.
  • Research and register for local community events 
  • Maintain, organize, and manage recruitment communications with interested families and applicants, including email, voicemail, Rocketship’s website, and social media
  • Coordinate student application data entry and support central efforts to ensure lottery system data integrity


School Engagement (30%)
  • In collaboration with the Dir, support in executing professional development to support the ongoing growth of our campus Office Managers and Registrars
  • In collaboration with the Dir, support school leadership in developing plans for ongoing family engagement and events for building school community
  • In collaboration with the Dir, coordinate family engagement at our schools and in the community through tours, information sessions, and home visits
  • In collaboration with the Dir, track and analyze the completion of network enrollment processes


Regional/Network Team Engagement (10%)
  • Regularly meet with members of the Marketing team to ensure timely creation and ordering of merchandise and materials
  • Provide input to inform enrollment modeling decisions
  • Work with Regional Team and National Network Support Team to foster community among faculty and staff members across the region
  • Collaborate with regional Family Recruitment managers across the Rocketship network to share best practices, develop strategy, and further Rocketship’s mission to close the achievement gap.


Required Qualifications
  • A passion for Rocketship’s mission to eliminate the achievement gap and a belief that all families deserve high-quality educational options
  • Excellent interpersonal communication and customer service skills
  • B.A. or B.S. Degree required; Master’s degree (business, public administration, policy, social services) preferred.
  • Genuine enjoyment of “on the ground” work, combining people and project management with direct execution of detailed processes.
  • Skilled at building strong working relationships with people in both senior- and junior-level roles.
  • Experience “managing through influence” and driving results from multiple stakeholders without direct oversight
  • Absolute professionalism and customer service under all circumstances; ability to maintain strict confidentiality where required and discretion when involved in sensitive conversations
  • High tolerance for ambiguity, changing work priorities and deadlines
  • Demonstrated ability to be detail-oriented, organized, and resourceful


$80,000 - $93,000 a year

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk, hear, and communicate with both adults and children. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds and occasionally climb ladders. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is moderate to high.


Compensation:

Commensurate with qualifications and experience, plus excellent health and wellness benefits, 403b retirement plan, flexible spending account (FSA), and generous paid time off.


Rocketship Public Schools provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Rocketship Public Schools complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Rocketship Public Schools expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Rocketship Public Schools’ employees to perform their expected job duties is absolutely not tolerated. Click here for our Sexual Harassment Policy.  For questions, concerns, or complaints, please contact Human Resources.

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Average salary estimate

$86500 / YEARLY (est.)
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$80000K
$93000K

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What You Should Know About Manager, Family Recruitment and Engagement, Rocketship Public Schools

At Rocketship Public Schools, we're all about unlocking the potential of every Rocketeer. As a Manager of Family Recruitment and Engagement, you will play a crucial role in bringing together families and our vibrant community of public elementary charter schools in Washington, DC. Your mission? To create a seamless and inviting experience for families, guiding them as they navigate the enrollment process. You'll lead a team in innovative recruiting strategies, from community canvassing to engaging with youth-serving organizations and local leaders. Your energy and enthusiasm will help forge partnerships that not only drive recruitment but foster ongoing family engagement across our schools. Collaborating closely with our Director of Enrollment and Partnerships, you will support the execution of professional development for campus staff, ensuring everyone is aligned towards promoting a positive family experience. This isn't just about filling seats; it's about building a thriving school community where every student can discover their unique potential, and that starts with engaged families. You'll need to be flexible, ready to work evenings or weekends when needed, and bring a strong background in communication and project management. Your passion for education and commitment to equitable opportunities will inspire both families and colleagues as we work together to close the achievement gap. Join us in our mission—together, we can make a real difference in our community!

Frequently Asked Questions (FAQs) for Manager, Family Recruitment and Engagement Role at Rocketship Public Schools
What is the role of the Manager, Family Recruitment and Engagement at Rocketship Public Schools?

The Manager of Family Recruitment and Engagement at Rocketship Public Schools plays a vital role in connecting families to our schools, developing recruitment strategies, and ensuring a welcoming transition for new families. This includes working collaboratively with the Director of Enrollment and Partnerships, training Family Recruiters, and building community relationships to enhance recruitment efforts.

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What qualifications are required for the Manager, Family Recruitment and Engagement position at Rocketship Public Schools?

To qualify for the Manager, Family Recruitment and Engagement position at Rocketship Public Schools, candidates should possess a B.A. or B.S. degree, with a master’s degree in relevant fields preferred. A passion for educational equity, strong communication skills, experience in community engagement, and the ability to manage relationships with various stakeholders are essential.

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What are the main responsibilities of the Manager, Family Recruitment and Engagement at Rocketship Public Schools?

The responsibilities of the Manager, Family Recruitment and Engagement at Rocketship Public Schools include leading family recruitment efforts, supporting community partnerships, organizing recruitment events, managing communications with interested families, and collaborating with school leaders to foster family engagement within the school community.

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What strategies will the Manager, Family Recruitment and Engagement implement at Rocketship Public Schools?

The Manager of Family Recruitment and Engagement at Rocketship Public Schools will implement strategies such as canvassing, organizing community events, and engaging directly with families to boost recruitment. They will work closely with community leaders and organizations to create lasting partnerships that contribute to the success of Rocketship’s mission.

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What is the salary range for the Manager, Family Recruitment and Engagement at Rocketship Public Schools?

The salary range for the Manager, Family Recruitment and Engagement position at Rocketship Public Schools is $80,000 to $93,000 annually, depending on qualifications and experience, along with a comprehensive benefits package that includes health benefits and generous paid time off.

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Common Interview Questions for Manager, Family Recruitment and Engagement
How do you plan to approach family recruitment in a diverse community?

When answering this question, highlight your commitment to understanding the unique needs of the community. Discuss strategies like outreach events, partnerships with community organizations, and personalized communication to ensure families feel valued and informed.

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What experience do you have in community engagement and building partnerships?

In your response, illustrate specific examples of previous roles where you've successfully engaged with community organizations, schools, or families. Emphasize your ability to create strong relationships that drive results and foster collaboration.

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Can you describe your experience managing teams and training staff?

Discuss your leadership style and provide examples of how you've successfully managed teams. Highlight any training or mentorship experiences that show your ability to develop others while achieving team goals.

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What strategies would you implement to ensure a positive experience for new families?

Share your vision for the new family experience, including suggestions for welcome events, continuous communications, and feedback mechanisms to gauge family satisfaction. Highlight collaboration with school staff to keep everyone aligned.

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How do you handle changes in priorities or ambiguity in your work?

Explain your adaptability and give an example of a time when you successfully pivoted in response to changing circumstances. Discuss tools or methods you use to stay organized and focused under pressure.

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What role do you believe communication plays in family engagement?

Emphasize the importance of clear, consistent communication in building trust with families. Talk about techniques you've used to improve communication, such as newsletters, social media, and direct outreach.

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How would you measure the success of the recruitment strategies you implement?

Discuss the importance of setting measurable goals and using data to evaluate the effectiveness of recruitment efforts. Talk about key performance indicators you would track and how you would use feedback to improve strategies.

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What motivates you to work in education and community engagement?

Share your personal connection to education and your passion for making a difference in underserved communities. Discuss how these motivations align with Rocketship Public Schools’ mission to close the achievement gap.

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What do you see as the biggest challenges in family recruitment today?

Talk about specific challenges such as misinformation about charter schools or competition from other educational options. Share how you would address these challenges through targeted outreach and transparent communication.

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How would you involve families in the decision-making processes at Rocketship Public Schools?

Discuss the value of involving families in decision-making through surveys, family forums, and advisory boards. Highlight how this involvement can foster a sense of ownership and collaboration within the school community.

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We are a collective of parents, teachers, leaders, and students working together to transform the future for low-income communities across our country. At Rocketship Public Schools, we are unleashing potential.

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Full-time, on-site
DATE POSTED
March 25, 2025

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