Lead Exec/Asst Mgr (Business Development) - Centre for Industry & Lifelong Learning

The Lead Exec/Asst Mgr (Business Development) at the Centre for Industry & Lifelong Learning plays a vital role in promoting Continuing Education and Training (CET) programs, driving enrollment growth, and ensuring academic quality. Key responsibilities include managing partnerships, leading training program development, conducting market research, and planning lifelong learning events to enhance the learning experience.

Candidates for the Lead Exec/Asst Mgr (Business Development) role should possess relevant qualifications in Business, Marketing, Education, or a related field. Additionally, at least 3–5 years of experience in business development or program management, preferably within the education sector, is required. Academic or training experience is highly preferred.

The Lead Exec/Asst Mgr (Business Development) is essential to the success of CET programs by identifying new markets, executing targeted campaigns, and ensuring the quality and relevance of training programs. This role aligns business development strategies with organizational goals and enhances learner outcomes through effective program delivery.

Important skills for the Lead Exec/Asst Mgr (Business Development) role include strong interpersonal and communication skills, the ability to influence diverse stakeholders, and a solid understanding of adult learning principles. Additionally, familiarity with the CET landscapes in Singapore is preferred to effectively tailor programs to meet learner needs.

Experience in business development, program management, and curriculum development in the education or training sector is highly beneficial for the Lead Exec/Asst Mgr (Business Development) role. A demonstrated ability to create and manage successful partnerships will also greatly enhance your candidacy.

When answering this question, highlight your previous roles in business development, focusing on specific achievements such as increasing enrollment figures or establishing partnerships. Use quantifiable metrics to articulate your impact on revenue growth or program success.

To effectively promote CET programs, discuss your strategies for identifying target audiences and using marketing campaigns. Include how you would leverage social media, industry events, and partnerships to attract learners, showcasing your knowledge and innovative thinking.

Focus on the importance of conducting market research to stay updated on industry trends. Mention how collaboration with industry stakeholders can provide insights into the skills needed, ensuring that course content is relevant and beneficial for learners.

Explain your approach to stakeholder management, emphasizing communication, collaboration, and conflict resolution. Discuss tools and techniques you've used to keep everyone aligned and informed throughout the program development process.

Share your background in curriculum development specific to the education or training sector. Address courses you've developed, focusing on your approach to ensuring content aligns with adult learning principles and industry needs.

Discuss the metrics you would use to evaluate a training program's success, such as learner satisfaction surveys, completion rates, and post-training assessments. Highlight your commitment to continual program improvement based on these evaluations.

Provide a specific example where you formed a valuable partnership. Detail the steps you took to initiate the collaboration, the benefits gained, and the outcomes achieved, emphasizing your relationship-building skills.

Emphasize the significance of creativity in devising innovative marketing strategies, designing engaging programs, and finding unique ways to meet learner needs. Discuss how thinking outside the box can lead to more successful business development.

Share your methods for record-keeping and data management, such as using CRM systems or project management tools. Discuss the importance of accurate records for reporting and strategy formulation.

Convey your enthusiasm for the role by discussing the importance of lifelong learning and how it positively impacts individuals and industries. Mention your passion for education and the chance to contribute to meaningful change in your community.