Social Media Manager, Shark Home

As a Social Media Manager at Shark Home, you'll focus on developing and executing a sophisticated organic social media strategy. Your responsibilities will include overseeing community engagement, collaborating with creative teams for content production, and analyzing performance metrics to drive strategy improvements. You'll also mentor community managers and work closely with other departments to integrate social strategies into broader marketing efforts.

To excel as a Social Media Manager at Shark Home, candidates should have 5-7 years of experience in social media or digital strategy. A deep understanding of organic social strategies, platform algorithms, and content trends is essential. Strong analytical skills and proficiency with tools such as Google Analytics and Hootsuite are also important. Previous experience in consumer packaged goods (CPG) organizations or agencies is preferred.

At Shark Home, success for the Social Media Manager role is defined by the ability to effectively grow and engage our audience on social media platforms. You'll establish benchmarks and key performance indicators (KPIs) based on analytics and insights, continually refining strategies to enhance brand visibility and community interaction, ensuring that Shark Home remains a leading brand in the industry.

As a Social Media Manager at Shark Home, you'll experience rich collaborative opportunities across various departments. You’ll partner closely with marketing, analytics, PR, product, and creative teams to ensure that social strategies enhance overall marketing initiatives. This cross-functional collaboration fosters a culture of innovation, creating a dynamic work environment where your ideas can flourish.

The culture at Shark Home is vibrant and inclusive. We pride ourselves on pushing boundaries and embracing innovation. Our Outrageously Extraordinary mindset encourages team members to tackle challenges actively and bring their authentic selves to work. Diversity, Equity, and Inclusion are integral to our company values, fostering a community where every voice is heard and valued.

When developing an organic social media strategy, I begin by defining clear objectives aligned with the company's goals. I conduct thorough research on audience behavior and preferences, analyze competitor strategies, and review current trends. This informs the content creation process, where I focus on producing engaging and shareable content tailored for each platform. I also emphasize ongoing performance analysis to refine the strategy over time.

Key metrics for measuring social media success include engagement rates (likes, comments, shares), follower growth, reach and impressions, and website traffic originating from social channels. Additionally, I look at conversion rates and lead generation metrics to evaluate how effectively our social media efforts contribute to business outcomes.

To stay updated with social media trends and algorithm changes, I follow industry leaders, participate in webinars, and subscribe to relevant newsletters and blogs. Additionally, I engage with communities on platforms like LinkedIn and Twitter where professionals discuss emerging trends. Continuous learning through online courses also helps me maintain up-to-date knowledge.

One successful campaign I managed involved a product launch that combined user-generated content with influencer partnerships. We created a branded hashtag and encouraged customers to share their experiences. This strategy not only increased engagement significantly but also generated authentic content that resonated with our audience, ultimately driving sales and brand awareness.

Handling negative feedback on social media involves a few critical steps. First, I would acknowledge the comment promptly and empathize with the individual's concerns. Next, I would address the issue directly and offer to resolve it privately, ensuring the conversation doesn’t escalate publicly. Maintaining a professional and calm demeanor is essential to uphold the brand's reputation.

For social media management, I rely on tools like Hootsuite for scheduling and monitoring posts, Google Analytics for performance tracking, and CreatorIQ for influencer marketing insights. These tools provide valuable analytics that help me assess our strategy's effectiveness and make data-informed decisions for future campaigns.

To ensure brand voice consistency across platforms, I develop comprehensive style guidelines that outline tone, language, and messaging strategies specific to each network. Training community managers on these guidelines is crucial, and regular audits of social media channels help us maintain adherence to our established voice and identity.

I identify potential influencers through social listening tools and platform analytics to find those whose values align with our brand. I then conduct outreach highlighting mutual benefits, leveraging their audience influence to drive engagement. Collaboration often involves co-creating content, campaigns, or promotions that resonate authentically with their followers.

To prioritize tasks effectively, I rely on project management tools to track deadlines and responsibilities. I categorize tasks based on urgency and importance, focusing first on high-impact activities that align with overall marketing goals. Regular communication with team members also helps me adjust priorities as needed.

I am excited about the opportunity to work as a Social Media Manager at Shark Home because I admire your commitment to innovation and quality in consumer products. The chance to contribute to a brand known for pushing boundaries and making a positive impact in people's lives aligns perfectly with my passion and expertise in social media strategy.