Senior Brand Manager

As a Senior Brand Manager at Weetabix, your primary responsibilities will encompass planning, executing, and monitoring the brand activities essential to achieving the brand plan. You'll need to engage effectively with both internal teams and external stakeholders to ensure acceptance of the brand vision, utilizing insights to guide the planning process, and overseeing project management to deliver innovative solutions. You will also manage relationships with assigned agencies and be accountable for successful new product launches.

To be considered for the Senior Brand Manager position at Weetabix, candidates should possess significant experience in FMCG brand management. A degree or equivalent qualification is ideally preferred, along with marketing training through a relevant graduate program. Strong strategic insight, leadership abilities, and excellent communication skills are essential, as you'll deal with tasks that require influencing at the Board level.

Essential skills for a Senior Brand Manager at Weetabix include strong leadership and strategic insights, project management proficiency, numerical and literacy skills, and creativity in problem-solving. Additionally, experience with Integrated Marketing Communication planning, new product development processes, and the ability to engage and influence various stakeholders will be pivotal in driving brand success.

Yes, Weetabix offers a hybrid working pattern for the Senior Brand Manager role. This means that while you can work from home part-time, you will also be required to be present in the office for important meetings, especially on Weetabix Wednesdays. Flexibility will be necessary depending on team tasks and resources, allowing you to balance in-office collaboration with remote work.

Weetabix provides a robust benefits package for Senior Brand Managers, including an annual bonus of 15%, a double-matched pension scheme, and access to a comprehensive Bupa Healthcare plan. Additionally, the company supports work-life balance with additional leave for fertility treatment, maternity and paternity leave, and flexible working policies.

When answering this question, detail your previous positions, specific projects you've managed, and the impact you've made on brand growth. Highlight any strategic initiatives you led and be sure to mention successful product launches or marketing campaigns, focusing on how they align with metrics such as sales growth and market share.

Discuss your process for market research, insights collection, and how you involve stakeholders when crafting a marketing strategy. Be sure to emphasize the importance of staying aligned with overall brand objectives and using analytics to guide your decisions. Share a relevant example where your strategy led to tangible success.

Explain the tools and techniques you use for brand analysis, such as performance metrics, competitor analysis, and consumer feedback. Mention any specific software you are familiar with, and provide an example of how your analysis has led to actionable insights in a previous role.

Speak to your communication strategy, highlighting the importance of regular check-ins, clear objectives, and mutual respect among team members. Provide examples where your collaborative efforts helped overcome challenges or enhance the execution of a brand project.

Demonstrate your knowledge of current trends and successful brand strategies within the FMCG landscape. Discuss how you would integrate similar innovative approaches into your strategy at Weetabix, and express any enthusiasm for leveraging creativity.

Share your strategies for conflict resolution, emphasizing the importance of open communication and shared goals. Provide an example of a challenging situation you managed and how your diplomatic skills led to a positive outcome.

When answering this, detail your role in the product launch process, including market research, campaign planning, and execution. Highlight the results and how you measured success, emphasizing teamwork and stakeholder engagement.

Discuss the importance of market and consumer insights in guiding brand strategies, decision-making, and product development. Make sure to cite instances where insights influenced critical branding decisions you made.

Share specific resources you rely on, such as industry publications, networking events, and online courses. Emphasize the significance of lifelong learning and adaptability in your career, and how you apply these insights to benefit brand management.

This is an opportunity to express your genuine enthusiasm for Weetabix’s brand values, commitment to innovation, and commitment to diversity and inclusion. Make sure to align your personal values with those of Weetabix and discuss how you envision contributing to the growth of the Weetabix Original brand.