Senior Marketing Manager

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

About Deel Local Payroll, powered by PaySpace

Deel Local Payrol is a leading cloud-native payroll platform, offering scalable and automated payroll solutions across Africa, the UK, and Brazil. As part of Deel, we provide businesses with the tools to manage payroll seamlessly while ensuring compliance in complex markets.

Role Overview

We are looking for a Senior Marketing Manager to drive lead generation and pipeline growth in our regional markets: Africa (with a focus on South Africa), the UK, and Brazil. This role will manage marketing channels, conceptualize and execute multi-channel campaigns, and optimize marketing efforts to drive SQOs.

You will collaborate closely with product, sales, and marketing to develop high-impact campaigns that increase awareness, retention, and engagement for our payroll solutions. Success in this role requires a strong background/understanding in performance marketing, digital marketing, and attribution modeling to measure and refine campaign Performance.

Key Responsibilities

• Lead generation

  • Own and manage marketing channels that drive MQLs generation and conversion, working with a paid media specialist (Google, LinkedIn, Meta), SEO, content, email marketing, and partnerships.

  • Develop and execute demand generation strategies tailored to Africa, the UK, and Brazil, ensuring localization and market relevance.

  • Own and optimize performance marketing budgets by managing spend across paid channels for maximum ROI. Continuously assess performance in conjunction with the paid media specialist, with quarterly reviews to identify what’s working, adjust budgets, and refine funnel focus for sustained growth.

  • Utilize data and attribution modeling to track performance in Zoho CRM, identify trends, and refine campaigns.

• Campaign strategy & execution

  • Work closely with sales teams to align marketing efforts with SQO targets and revenue goals (all tracked in Zoho)

  • Work with cross-functional teams at DLP (compliance, support, product and sales) to conceptualize and implement campaigns that increase brand awareness, retention, and engagement eg Outsourcing, Strategic Business Partners

  • Develop localized messaging and creative strategies for each market.

  • Manage A/B testing initiatives to improve conversion rates.

• Measurement & optimization

  • Define and track key performance indicators (KPIs) for demand generation.

  • Ensure reporting dashboard in Zoho changes are accurately briefed into technical team at Deel Software Solutions.

  • Provide regular reporting on campaign effectiveness and insights to both management and regional sales teams.

  • Leverage insights from performance marketing campaigns to generate high-engagement reports, enabling regional sales teams to prioritize and personalize outreach in an ABM-driven approach.

  • Use marketing automation and CRM tools (e.g.Zoho) to track lead progression and attribution.

  • Occasionally implement tracking updates, ensuring conversion actions are accurately set up across various platforms before being briefed  into the web team for seamless attribution and performance measurement.

• Product marketing and sales enablement

  • Maintain and update regional battlecards based on competitive insights and sales feedback.

  • Address incoming sales requests for new battlecards or competitive insights.

  • Create and update sales enablement materials, ensuring the team has the latest positioning, messaging, and objection-handling resources.

What we’re looking for

• 5+ years of experience in performance marketing, demand generation, or growth marketing, preferably in B2B SaaS, payroll, or fintech.

• Strong expertise in paid media, digital marketing, attribution modeling, reporting,  and multi-channel campaign management.

• Experience in regional marketing across Africa, the UK, and Brazil is a plus.

• Ability to analyze data, optimize marketing spend, and drive ROI-driven decision-making.

• Excellent project management skills with the ability to manage multiple campaigns simultaneously.

• Strong collaboration and communication skills, with experience working cross-functionally.

• Familiarity with marketing automation, CRM, and analytics tools such as Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Google Analytics, and

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including WeWork access where available

DISCLOSURE 

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on the 19th of February, 2025.

For more information about our data protection practices, please visit our Privacy Policy.

You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.