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Outside Sales Representative

Overview

Since 1920, people know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader. With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation, we create value, and we maximize shop’s productivity and revenue.  We work hard together. We grow together. We are one Snap-on team. 

 

John Bean is the pioneer of 3D imaging wheel alignment technology that has grown to attend to the highest demands of the market with a wide variety of product offerings including wheel balancers, tire changers, vehicle lifts, and the newest technology in ADAS Calibration. The increasing complexity of today’s vehicles is mirrored by John Bean’s dedication to innovation and superior productivity.

 

As an Equipment Sales Specialist, you will work within a defined territory to sell John Bean products to general service automotive repair facilities, Automotive Dealerships, and Collision Centers. John Bean thrives on providing the best products to the most demanding customers with maximum accuracy, ease of use, best in class technology. Join our team today!

 

Products include:

  • Wheel Aligners
  • Wheel Balancers
  • Tire Changers
  • Alignment Lifts
  • Automotive/General Purpose Lifts
  • Advanced Driver Assistance Systems (ADAS)

Responsibilities

Primary Responsibilities:

  • Demonstrate subject matter expertise related to Snap-on equipment (John Bean products)
  • Generate sales of Snap-on equipment (John Bean products) within assigned territory
  • Accurately quote prices, prepare proposals, and conduct location surveys to gauge fit of desired products
  • Build and maintain a healthy pipeline of prospective customers through cold calls, lead generation and proactive canvasing of territory
  • Develop, foster, and sustain relationships with existing customers
  • Work collaboratively with essential field service team members to deliver cohesive customer experiences
  • Facilitate dynamic customer equipment trainings and demonstrations
  • Establish and maintain supportive relationships with Snap-on franchisees
  • Leverage other divisions to drive inclusive customer solutions and brand awareness
  • Generate and expedite resolution of customer concerns with professional courtesy and appropriate escalation
  • Analyze territory potential, track sales, and generate reporting to management

Qualifications

Professional Skills and Attributes:

  • Professional outside sales experience with portfolio of consistently meeting or exceeding sales goals
  • Strong technical abilities and familiarity with automotive service equipment preferred
  • Ability to manage multiple priorities with concurrent timelines
  • Energetic, sense of urgency, motivated to sell, passion for the industry, and positive representation of the Snap-on brand
  • Commitment to the sales of premium undercar service equipment
  • Continuous learner seeking to develop new skills and expand knowledge for maximum career progression
  • Proficiency in Microsoft Office Suite applications
  • Excellent written and interpersonal communication and presentation skills

 

Physical Requirements & Working Conditions:

  • Travel within assigned territory required weekly (occasionally overnight)
  • Mileage pay provided
  • Ability to lift 60 pounds (approximate)
  • Work conducted in various automotive repair facilities

Featured Benefits:

  • Competitive base salary plus commission and bonus opportunity
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401 (k) program
  • Paid vacation
  • Flexible Spending Accounts
  • Employee Assistance Program (EAP)
  • Stock Purchase Plan
  • Discount on Snap-on Products
  • Associate purchase programs with key vendors and suppliers

 

This job description is intended to summarize the type and level of work performed by the incumbent and is not an exhaustive list of duties, responsibilities, and requirements.

Snap-on is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices and laws. Snap-on strictly prohibits, and does not tolerate, discrimination against applicants, associates or any other covered persons for any reason including race, ethnicity, religion, color, national origin, sex, age, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law.

Average salary estimate

$60000 / YEARLY (est.)
min
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$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Outside Sales Representative, Snap-on

As an Outside Sales Representative at Snap-on in Richmond, you will join a longstanding company known for its passion and ingenuity since 1920. Your primary mission will be to introduce John Bean's innovative equipment to various automotive service establishments, including repair facilities, dealerships, and collision centers. With a diverse array of cutting-edge products like wheel aligners, tire changers, and advanced driver assistance systems, your role is all about showcasing the quality and technology Snap-on is famous for. Building strong relationships with customers will be key; you’ll not only generate sales but also provide essential training and demonstrations to ensure they get the most out of our products. This position offers you the chance to work within a defined territory, and you'll be expected to create a healthy pipeline of potential clients through proactive outreach and lead generation. With your energetic approach and commitment, you will help maximize the productivity and revenue for our clients while growing your own personal sales career. Snap-on is committed to your growth, offering competitive pay, benefits, and an opportunity to thrive as part of a supportive team environment. If you’re dedicated, motivated, and eager to learn in the ever-evolving automotive industry, this role could be the perfect fit for you!

Frequently Asked Questions (FAQs) for Outside Sales Representative Role at Snap-on
What are the responsibilities of an Outside Sales Representative at Snap-on?

As an Outside Sales Representative at Snap-on, your primary responsibilities will include generating sales of John Bean products within your assigned territory, conducting location surveys for equipment fit, and maintaining a healthy pipeline of prospects through cold calls and lead generation. You will also build relationships with existing customers and provide dynamic equipment training and demonstrations, ensuring that all clients have a deep understanding of our superior products.

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What qualifications are needed to become an Outside Sales Representative at Snap-on?

To become an Outside Sales Representative at Snap-on, candidates typically need professional outside sales experience with a successful track record of meeting sales goals. Technical familiarity with automotive service equipment is preferred, along with strong interpersonal communication skills. A willingness to learn and adapt is vital, as well as proficiency in Microsoft Office Suite and the ability to manage multiple priorities effectively.

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What benefits can an Outside Sales Representative expect at Snap-on?

An Outside Sales Representative at Snap-on can expect a competitive base salary with commission and bonus opportunities, along with a comprehensive benefits package that includes medical, dental, and vision insurance. Other perks include a 401(k) program, paid vacation, flexible spending accounts, an employee assistance program, and discounts on Snap-on products, among others.

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How does Snap-on support professional development for Outside Sales Representatives?

Snap-on places a strong emphasis on professional development for its Outside Sales Representatives. The company encourages continuous learning by providing training programs designed to enhance product knowledge and sales techniques. This commitment to growth ensures that you are always progressing in your career while mastering the latest technology in automotive services.

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What does a typical workweek look like for an Outside Sales Representative at Snap-on?

A typical workweek for an Outside Sales Representative at Snap-on involves traveling within your assigned territory to meet clients, conduct equipment demonstrations, and generate sales leads. Most weeks will require a mix of in-office work, administrative tasks like preparing proposals, and fieldwork visiting customers. There may also be occasional overnight travel required, ensuring a dynamic and flexible work environment.

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Common Interview Questions for Outside Sales Representative
What makes you a good fit for the Outside Sales Representative position at Snap-on?

Highlight your previous sales experience, especially in the automotive industry, and your passion for customer service. Emphasize your ability to build relationships and your drive to meet sales targets. Provide specific examples of how your past experiences align with the responsibilities of an Outside Sales Representative at Snap-on.

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Can you describe a successful sales strategy you've used in the past?

Discuss a particular strategy you implemented that led to measurable sales success. Explain how you identified prospects, the steps you took to engage them, and how you followed up. Use metrics to illustrate your accomplishments, showing how your approach ties into the objectives of an Outside Sales Representative at Snap-on.

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How do you approach learning about new products in the automotive industry?

Share how you actively keep up with industry trends, such as attending trade shows, participating in webinars, or enrolling in training courses. Mention your proactive approach to learning about Snap-on products and how this will benefit your potential customers.

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How would you handle objections from a customer during a sales pitch?

Explain your approach to listening to the customer's concerns and addressing them thoughtfully. Mention your ability to provide information that counters objections or enhances the perceived value of Snap-on products. Give an example of how you've successfully turned an objection into a sale in the past.

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What tactics do you use for managing your sales pipeline?

Talk about the tools or methods you use for tracking leads and opportunities, such as CRM systems. Emphasize your organizational skills and proactive follow-up techniques to ensure that no potential sale falls through the cracks.

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Describe a time you had to work collaboratively with a team to achieve a sales goal.

Provide an example of a project where teamwork was crucial to success. Share how collaboration enhanced the outcomes and what role you played. This will demonstrate your ability to work well with the Snap-on team and deliver cohesive customer experiences.

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What motivates you to succeed in a sales role?

Discuss your personal motivations—whether it’s the satisfaction of meeting sales targets, helping customers solve their problems, or the financial rewards. Illustrate how these motivations align with the mission of Snap-on to provide exceptional service and innovative products.

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How do you prioritize your daily tasks in a fast-paced sales environment?

Explain your approach to time management and how you assess which tasks will yield the highest impact. Discuss your methods for staying organized and maintaining flexibility when priorities shift, a key trait for an Outside Sales Representative at Snap-on.

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How would you conduct a product demonstration for a skeptical customer?

Describe how you would focus on understanding the customer's skepticism, then tailor your demonstration to address their specific concerns. Highlight your ability to showcase product features effectively while creating a persuasive narrative that builds trust in Snap-on products.

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What do you believe sets Snap-on apart from its competitors?

Talk about Snap-on’s long-standing commitment to quality, innovation, and customer relationships. Highlight specific product advantages or company values that resonate with you and connect these back to the expectations for the Outside Sales Representative role.

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Snap-on understands the mechanics of the automotive repair business. The company is a leading manufacturer and distributor of high-quality hand tools, as well as auto diagnostic equipment and "under-car" shop implements, such as hydraulic lifts an...

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DATE POSTED
April 11, 2025

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