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LATAM Territory Manager

Who is Sonar?


Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.


We believe in developing great products that are supported by great internal teams and a strong culture.  We are highly committed and obsessed with the company, users, each other, and our open-source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily. 


We remain deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly. 


And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.


At Sonar, CODE is more than just an acronym; it's a mindset that defines daily operations.


Why You Should Apply: 


At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.


We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.


The impact you will have:


Use your problem solving abilities and customer focus to evangelize the code quality management philosophy embraced by over 400,000 organizations. Utilize your proven sales skills to highlight product value, drive adoptions, and significantly expand our customer base.


Engage with developers, decision-makers, and procurement in diverse industries and company sizes. Seize this opportunity to directly influence the direction and processes of our Sales Team and organisation as we grow. This is your chance to drive sales success and impact our upward trajectory!


What you will do daily
  • Employ value based selling to generate new leads and opportunities within an assigned set of Enterprise accounts, representing larger prospects and customers within our LATAM territory.
  • Build relationships with buyers and develop champions to land, and then expand our footprint across the organisation by standardizing the use of Sonar.
  • Size and quote software licensing needs, negotiating and closing both new customers as well as upgrades to existing implementations.
  • Ensure continuous relationship management and successful renewal by providing proactive and strategic account management.
  • Conduct activities such as calls, emails, video/in person meetings and quarterly business reviews as needed.
  • Enable smooth customer onboarding and adoption throughout their entire journey with Sonar commercial products.
  • Work in both direct and indirect sales motions, partnering with channel managers and SDR’s to successfully multi-thread and maximize account penetration.
  • Support marketing efforts with account-based customer-focused marketing campaigns.
  • Proactively engage in building, growing and sharing sales team best practices.
  • Accurately capture and report all aspects of account and opportunity information in the CRM platform.
  • Utilize Salesforce to set daily activity and accurately forecast opportunity pipeline.


The experience you will need
  • Proven track record of success with 3-5+ years of experience in a B2B sales role.
  • Significant experience hunting into Fortune 500 Companies, both landing new logos and growing an existing footprint. Familiarity in supporting and selling to large enterprise prospects and customers and managing and negotiating larger (100K+) enterprise deals.
  • Proficiency in communicating with executive level contacts and delivering value based messages to sell with both a top down and bottoms up approach.
  • Ability to develop a business case and demonstrate ROI based on the persona you are engaging with.
  • Ability to drive the sales process effectively through phone calls, emails, and virtual and onsite meetings.
  • Proven expertise in account planning and prospecting, using various channels and tools for prospecting, such as ZoomInfo, LinkedIn Navigator and 6sense. 
  • Focus on building and managing customer relationships, with a view to maximizing customer retention.
  • Experience using MEDDPICCC or other similar sales methodologies.
  • Salesforce.com lover - you know it and can’t imagine sales without it.
  • Customer centric focus - we want happy customers.
  • English spoken and written at a professional level.
  • Native fluency in Portuguese.


The soft skills you will demonstrate
  • Solid communication and listening skills: handling objections and taking feedback and coaching.
  • Team player interested in seeing the company goals achieved alongside the team and individual goals.
  • Self-driven and proactive attitude.


Nice to have
  • Experience in a B2B sales role in a SaaS or subscription model.
  • Experience selling a software development tool to the development side of IT (technical product to a technical buyer).
  • Experience with selling and closing deals internationally.


Why you will love it here
  • Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!). 
  • Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains. 
  • We have a flexible work policy that includes a work-from-home day each week. 
  • We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
  • As the leader in our field, our products and services are as strong as our internal team members.
  • We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.


Benefits of working with Sonar:
  • Flexible comprehensive employee benefit package that is 90% paid by the company.
  • We encourage usage of our robust time-off allocations.
  • We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
  • Generous discretionary Company Growth Bonus, paid annually.  
  • Fully paid parking in the heart of downtown Austin, Texas.
  • Global workforce with employees in 20+ countries representing 35+ unique nationalities.
  • We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.


We Value Diversity, Equity, and Inclusion:


At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.


We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.


We do not currently support visa candidates in the US.


Applications that are submitted through agencies or third party recruiters will not be considered. 

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CEO of Sonar
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Olivier Gaudin
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What You Should Know About LATAM Territory Manager, Sonar

At Sonar, we're on the lookout for an ambitious LATAM Territory Manager to join our dynamic team in Austin. As a leader in code quality and security, Sonar empowers developers by streamlining workflows and boosting productivity. You'll play a critical role in shaping how organizations utilize our solutions across LATAM, engaging with a diverse array of clients ranging from Fortune 500 companies to agile startups. In this role, you'll leverage your exceptional sales skills to evangelize our cutting-edge products, helping to drive adoption and maximize customer relationships. Daily, you’ll be reaching out to key decision-makers, conducting engaging meetings, and employing value-based selling to land new opportunities within your territory. Imagine using your expertise and creativity to craft business cases that showcase ROI, ultimately changing the way developers around the world approach code quality. You’ll enjoy the freedom of a flexible work environment, accompanied by the excitement of a diverse global team built on respect and collaboration. If you have a proven track record in B2B sales, a passion for technology, and the drive to help our customers grow, this is your chance to make a significant impact at Sonar. Join us, and let's supercharge developers to build better, faster, and stronger together!

Frequently Asked Questions (FAQs) for LATAM Territory Manager Role at Sonar
What are the responsibilities of a LATAM Territory Manager at Sonar?

As a LATAM Territory Manager at Sonar, your key responsibilities involve employing value-based selling techniques to generate leads, building and managing relationships with key buyers, and ensuring customer onboarding and sustained engagement with our products. You'll also contribute to account management, offering strategic oversight to guarantee customer satisfaction and successful renewals.

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What qualifications are required for the LATAM Territory Manager position at Sonar?

The LATAM Territory Manager role at Sonar requires 3-5+ years of proven B2B sales experience, particularly in selling to Fortune 500 companies. An understanding of large enterprise sales, proficiency in Salesforce, and excellent communication skills in both English and Portuguese are essential to succeed in this position.

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What skills are important for a LATAM Territory Manager at Sonar?

Essential skills for the LATAM Territory Manager role at Sonar include strong problem-solving abilities, effective communication and listening skills, account planning expertise, and customer-centric focus. A self-driven attitude and the ability to navigate complex sales processes are also critical to driving success in this role.

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How does Sonar promote a positive work culture for LATAM Territory Managers?

At Sonar, we cultivate a dynamic work culture rooted in respect and kindness, which is crucial for LATAM Territory Managers. We believe in fostering an inclusive environment where team members can learn from failures, celebrate successes, and are empowered to grow both personally and professionally, with the support of a collaborative team.

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What opportunities for growth exist for a LATAM Territory Manager at Sonar?

As a LATAM Territory Manager at Sonar, you'll have significant opportunities for growth. You'll not only influence sales strategies but also contribute to creating and sharing best practices within the sales team. Continuous education and development are part of our ethos, ensuring you build the skills necessary to excel in your career.

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Common Interview Questions for LATAM Territory Manager
Can you describe your experience in B2B sales and how it relates to the LATAM Territory Manager position at Sonar?

In responding to this question, focus on your specific experiences in B2B sales, particularly with enterprise-level clients. Highlight successful campaigns, how you navigated complex sales cycles, and your strategies for building relationships with stakeholders. Relate your experiences to Sonar's mission and how your approach aligns with their customer-centric focus.

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What strategies would you employ to engage and convert leads in your LATAM territory?

To effectively engage leads as a LATAM Territory Manager, I would utilize a combination of personalized outreach, targeted content marketing, and the establishment of value-based relationships. Sharing success stories and showcasing ROI through metrics can engage potential clients more deeply. Be prepared to discuss specific strategies that have worked in your past roles.

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How do you prioritize and manage your accounts and opportunities?

Effective account management is key in sales. I prioritize my accounts by evaluating the potential impact and needs of each client, ensuring I allocate the right resources for maximum engagement. I regularly use CRM tools like Salesforce to track interactions, set follow-up actions, and maintain organized records to streamline my processes.

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Describe a challenging sales situation you faced and how you overcame it.

In this scenario, it's important to share a specific instance where you faced a significant challenge, such as dealing with a tough negotiation or a dwindling deal. Discuss the steps you took to assess the situation, engage effectively with the client, and the strategies you employed to ultimately close the deal or shift the outcome positively.

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What does value-based selling mean to you, and how would you apply this at Sonar?

Value-based selling involves understanding the specific needs and challenges of a client and articulating how your product can deliver specific benefits and solutions. At Sonar, I would apply this approach by not only emphasizing product features but also connecting their benefits to the client's objectives and success metrics.

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How would you handle customer objections throughout the sales process?

Handling customer objections requires active listening and empathy. I would acknowledge the objection, ask clarifying questions, and provide tailored responses that address specific concerns, ensuring I am presenting the value of our solution in a relevant and meaningful way.

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Can you provide an example of how you have successfully built relationships with executive-level contacts?

When discussing this, provide an example where you effectively communicated with executive-level stakeholders. Explain how you tailored your presentations to resonate with their strategic goals and priorities while also creating a rapport based on trust and shared objectives.

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How do you stay motivated and accountable in a competitive sales environment?

Staying motivated in sales involves setting personal benchmarks and celebrating small successes along the way. I hold myself accountable through regular self-assessment and by actively seeking feedback from peers and mentors to continuously improve my strategies and maintain motivation.

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What tools or technologies do you use to enhance your sales process?

I leverage several sales tools and technologies such as Salesforce for CRM, LinkedIn Navigator for prospecting, and other analytics tools to measure engagement and success rates. Highlighting your familiarity with tools pertinent to the role will show that you are equipped to integrate seamlessly into Sonar's existing processes.

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Why do you want to work for Sonar as a LATAM Territory Manager?

Express a genuine interest in Sonar's mission of improving code quality and developer productivity. Convey enthusiasm for working in a culture that values respect, collaboration, and a commitment to continuous learning. Connect your personal values with Sonar's corporate vision to demonstrate a strong fit for the company.

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Inclusive & Diverse
Diversity of Opinions
Passion for Exploration
Dare to be Different
Empathetic
Growth & Learning
Paid Holidays
Medical Insurance
Equity
401K Matching
Learning & Development
Social Gatherings
Flex-Friendly
Maternity Leave
Paternity Leave
Sabbatical

As a company, we aim to have every developer and development team using our products for their code quality and security. The founders believed that building a great place to work with a strong culture would help us make this goal come true in fos...

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Full-time, hybrid
DATE POSTED
April 1, 2025

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