Sales Manager, SMB

The Sales Manager, SMB position at Spellbook involves building, leading, and scaling the SMB sales team. You'll be responsible for recruiting and training team members, managing performance to hit sales targets, and collaborating across departments to align strategies that meet customer needs.

Candidates for the Sales Manager, SMB role at Spellbook should have over 3 years of experience managing a high-performing sales team, preferably in B2B SaaS. Strong operational skills for scaling processes, outstanding communication abilities, and an understanding of SMB customer challenges are essential for success.

At Spellbook, support for the Sales Manager, SMB comes from provided resources like training materials, customer testimonials for objections, and cross-departmental collaboration. This collaborative environment enables effective benchmarking and goal-setting to motivate the team toward achieving sales targets.

The work culture for a Sales Manager at Spellbook is collaborative, inclusive, and focused on outcomes. Employees enjoy a flexible remote work setup, opportunities for professional growth, and a strong emphasis on mental well-being and work-life balance.

As the first SMB Sales Manager at Spellbook, you have a unique opportunity to shape not just the sales strategy but also the overall team culture and processes. You'll drive revenue growth in an innovative startup environment and directly contribute to the company's ongoing success.

To effectively lead and motivate a sales team in the SMB sector, I would focus on establishing clear goals, providing regular feedback, and fostering a culture of collaboration. Celebrating wins and holding team members accountable can create a results-driven atmosphere.

I would implement targeted outreach campaigns, leverage customer testimonials, and adapt our sales approach based on SMB customer pain points. Continuous follow-up strategies and personalized customer communication are key to ensuring long-term retention.

In previous roles, I successfully scaled sales processes by adopting CRM tools to streamline operations, establishing performance metrics, and using data analytics to identify winning strategies. These methods not only boosted efficiency but also improved forecast accuracy.

I believe in a proactive approach to performance management. Regular one-on-ones to discuss goals, provide feedback, and address challenges are crucial. Recognizing achievements and areas for growth fosters a positive and supportive environment.

Although I have not directly worked in legal tech, I have extensive experience in B2B SaaS sales. My understanding of industry nuances and the ability to quickly learn about legal processes will allow me to effectively position Spellbook's offerings to law firms.

I stay updated with industry trends by reading relevant publications, attending webinars, and engaging with professional networks. Keeping current ensures my strategies reflect the latest market dynamics and customer expectations.

I utilize CRM analytics and sales dashboards to track performance metrics. Regularly reviewing win rates, conversion rates, and team productivity allows me to adjust strategies and ensure we’re on track to meet our targets.

In a previous role, we faced high turnover in our sales team, which affected morale. I addressed this by implementing an onboarding process that emphasized company culture, paired mentorship, and ongoing training, leading to improved retention and team performance.

I prioritizing open communication and establishing common goals across functions. Regular meetings with marketing and customer success teams allow for valuable insights that can directly impact our sales strategies.

I am excited about the opportunity at Spellbook due to its innovative approach in the legal tech industry and its commitment to growth. As a dynamic startup, I believe my skills and experience align well with the company's goals, enabling me to make a significant impact.