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VP of Sales

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

  • SplitMetrics Acquire, a platform for automating and optimizing Apple Search Ads. 

  • SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.

  • SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

  • App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

Why SplitMetrics? 

  • For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.

  • An Apple Search Ads Partner, SplitMetrics is the 1st company to build the Apple Search Ads management platform. 

  • Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

  • Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

  • Integrated AI into our strategic approach since 2023.

  • Effectively collaborate across 20+ countries with a remote-first and supportive culture.

About the role: 

We are looking for a VP of Sales to lead SplitMetrics' international team and play a key role in driving business growth globally. The team's mission is to continuously improve the efficiency and effectiveness of our sales efforts by taking ownership of overall strategy and performance.

As the VP of Sales, you will be responsible for defining the long-term vision, structure, and overall strategy of the sales function. You will ultimately be accountable for our global sales performance while directly leading the BDR, Account Executive and Sales Enablement teams and managing their project roadmap. We expect you to be a hands-on leader who can execute and drive change. You should have strong commercial and analytical skills, applying a data-driven approach to solving business challenges.

In this role you will:

  • Meet and exceed quarterly sales targets.

  • Develop and execute ambitious business plans, establishing strategies for new client acquisition.

  • Collaborate with the Product, Customer Success, and Development teams to ensure a seamless customer experience.

  • Identify opportunities for SplitMetrics to enhance its products and services in line with company strategy and business objectives.

  • Mentor and coach the sales team, participate in client calls, and execute training initiatives.

  • Monitor and analyze sales performance, continually implementing optimization strategies.

  • Work closely with the Marketing team to deploy programs and initiatives that help customer-facing teams achieve their targets.

  • Coordinate with RevOps on all sales operations, including monthly/quarterly planning, OKRs, tools, and CRM management.

  • Inspire and motivate sales teams to achieve ambitious goals and maintain high morale.

  • Guide teams through periods of change, ensuring smooth transitions and continued productivity.

  • Drive improvements and innovation in sales processes and collaborate with Product and Development teams on product/service enhancements.

  • Actively coach and mentor team members, fostering their professional development and growth.

About you:

  • 6+ years of sales experience, preferably in mobile, digital advertising, SaaS, or other highly competitive industries.

  • 6+ years of leadership and team management experience.

  • Proven experience in building and scaling successful sales teams in high-growth environments.

  • Expertise in recruiting, coaching, and mentoring employees.

  • A track record of consistently achieving or exceeding revenue goals and quotas.

  • Demonstrated ability to improve sales productivity through data-driven insights, strategic planning, and enablement.

  • Team player who demonstrates resilience, a positive attitude, persistence, and a strong drive to succeed.

What is there for you?

  • Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.

  • Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

  • Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.

  • Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.

  • Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.

  • Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.

  • Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

  • Move Fast

  • Get Sh*t Done

  • Build Together

  • Strive for Transparency

  • Own What You Do

  • Learn + Share = Excel

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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CEO of SplitMetrics
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Max Kamenkov
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Average salary estimate

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What You Should Know About VP of Sales , SplitMetrics

Are you ready to take the lead as the VP of Sales at SplitMetrics in vibrant Warsaw? In this pivotal role, you'll help craft our global sales strategy while managing a talented team focused on driving business growth worldwide. We’re an innovative software company known for our mobile marketing ecosystem, which includes cutting-edge products like SplitMetrics Acquire and Optimize. Your mission? To meet and exceed ambitious sales targets and ensure a seamless customer experience by collaborating with our Product, Customer Success, and Development teams. At SplitMetrics, we pride ourselves on being pioneers in the industry since our inception nearly 10 years ago, and we're looking for a hands-on leader with strong commercial and analytical skills to make data-driven decisions that solve business challenges effectively. You’ll mentor and coach your team, analyze sales performance, and work closely with Marketing to implement successful initiatives. With over $1 billion in ad spend flowing through our ecosystem, the possibilities for growth are endless. Join us in creating remarkable successes while enjoying a supportive, remote-first culture that embraces flexibility and continuous professional development. Let’s move fast, get sh*t done, and build together in this exciting journey at SplitMetrics!

Frequently Asked Questions (FAQs) for VP of Sales Role at SplitMetrics
What are the responsibilities of a VP of Sales at SplitMetrics?

As the VP of Sales at SplitMetrics, your responsibilities will include meeting and exceeding quarterly sales targets, developing strategic business plans for client acquisition, and collaborating closely with various teams to enhance customer experience. You will also lead the BDR and Account Executive teams, implement data-driven strategies to optimize performance, and maintain accountability for global sales outcomes.

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What qualifications are required for the VP of Sales position at SplitMetrics?

To be considered for the VP of Sales at SplitMetrics, candidates should have a minimum of 6 years of sales experience, especially in mobile, SaaS, or digital advertising, along with leadership experience managing teams. Proven success in scaling sales operations and achieving revenue goals is essential, as well as a data-driven approach to enhance productivity. Experience in mentoring teams is highly valued.

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How does SplitMetrics support the professional development of the VP of Sales?

SplitMetrics values the professional growth of its employees, including the VP of Sales. We provide opportunities to attend top industry conferences, internal courses for continuous learning, and a work environment that encourages open dialogue and feedback. Regular performance reviews also help in setting development goals.

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What type of company culture can the VP of Sales expect at SplitMetrics?

At SplitMetrics, the culture is driven by our core behaviors: moving fast, getting things done, building together, striving for transparency, owning responsibilities, and continuous learning. We foster a supportive, remote-first environment where employees are motivated to achieve their goals while maintaining a positive work-life balance.

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What are the benefits offered to the VP of Sales at SplitMetrics?

The VP of Sales at SplitMetrics will enjoy numerous benefits, including a flexible working schedule, generous time off, comprehensive health insurance, and professional development opportunities. We strive to create an engaging work environment with corporate events and team retreats to foster camaraderie and collaboration.

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Common Interview Questions for VP of Sales
What strategies would you implement to exceed sales goals as the VP of Sales at SplitMetrics?

In answering this question, consider emphasizing a robust approach for setting realistic yet ambitious sales targets and using data analytics to inform strategies. Discuss how you would foster collaboration within your sales team and across departments to align on achieving company objectives.

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How do you manage and motivate a sales team in a remote-first environment?

Highlight your experience utilizing technology to maintain team engagement and productivity, scheduling regular check-ins, and creating an inclusive environment where team members feel valued. Discuss how open communication and recognizing achievements play a vital role in maintaining high morale.

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Can you describe a time when you turned around underperforming sales metrics?

Share a specific example that demonstrates your analytical skills—be sure to detail the strategies you employed to assess performance, identify gaps, and implement solutions that led to measurable improvements in the sales metrics. Concrete numbers can help illustrate your success.

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How would you align sales strategies with product development at SplitMetrics?

Emphasize the importance of cross-departmental collaboration. Describe how you would use feedback from the sales team to inform product enhancements and align sales initiatives with new launches, ensuring that product offerings are meeting customer needs and driving revenue.

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What metrics do you consider most important for sales performance monitoring?

Discuss key performance indicators such as sales growth, client acquisition rates, retention rates, and individual team member performance metrics. Explain how you use these metrics to inform ongoing strategy adjustments and decision-making processes.

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How would you approach developing a comprehensive business plan for a new client acquisition strategy?

Outline a step-by-step approach that includes market research, understanding target demographics, competitor analysis, and clearly setting actionable goals. Discuss how you would involve the team in brainstorming and feedback sessions to create a plan that reflects collective insights.

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How do you ensure a seamless customer experience throughout the sales process?

Explain how you prioritize customer feedback and maintain open lines of communication between sales and customers. Highlight your methods for training the sales team on best practices and ensuring that all departments are aligned with the customer journey, from initial contact to follow-up.

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What role does data play in your sales management strategy?

Discuss how data analysis informs decision-making and helps identify trends, customer behaviors, and areas of improvement. Share any specific tools or methodologies you use to collect and interpret sales data to guide your strategies.

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How would you handle a significant decline in sales performance?

Provide a structured approach to addressing the issue, starting with diagnosing the problem through data analysis. Discuss how you would investigate potential external factors and internal processes, develop a recovery strategy, and communicate openly with the sales team to implement solutions.

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How do you plan to cultivate a learning culture within your sales teams?

Emphasize the importance of ongoing professional development. Discuss initiatives like mentorship programs, collaborative learning opportunities, and regular training sessions that foster a culture of learning and knowledge sharing among team members.

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SplitMetrics is a global software company offering an ecosystem of products and services that enable mobile-first businesses and brands worldwide to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of expe...

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Full-time, remote
DATE POSTED
April 2, 2025

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