Content Writer

As a Content Writer at Sybill, your primary responsibilities involve crafting high-quality, SEO-friendly content that aligns with our brand and supports our thought leadership initiatives. You will write engaging blogs, LinkedIn posts, and video scripts that effectively communicate complex ideas in a digestible format. Additionally, you'll collaborate with freelancers and cross-functional teams to ensure clarity and originality in all content, while keeping abreast of the latest trends in AI and sales.

The ideal candidate for the Content Writer position at Sybill should have 1-3 years of experience in content writing, particularly in B2B SaaS, sales tech, or AI domains. You should possess exceptional storytelling and research skills, with the ability to simplify complex topics into relatable content. Familiarity with SEO best practices and experience in ghostwriting for executives is highly desirable.

At Sybill, we believe in nurturing talent and fostering growth. As a Content Writer, you will be part of a small, impactful team where you can take ownership of projects and have the autonomy to experiment with creative ideas. We promote professional development by encouraging our writers to tackle challenging problems, collaborate closely with various departments, and stay updated on industry trends, all in a supportive environment.

Sybill offers a dynamic and collaborative work environment where creativity thrives. As a Content Writer, you'll be working with some of the sharpest minds in the industry, tackling ambitious goals together. You'll have the flexibility to manage your projects independently, while also participating in team collaborations and initiatives, all while enjoying the benefits of flexible PTO and company offsite events.

As a Content Writer at Sybill, you'll create a variety of content types including high-quality blogs, LinkedIn articles, thought leadership pieces, and video scripts. Your work will focus on translating complex AI and sales concepts into engaging narratives that captivate and inform our audience. You’ll also have the opportunity to ghostwrite for our founders, further expanding your writing portfolio.

When creating engaging content, it's essential to start by understanding your audience. Research their interests and pain points. Then, I employ a storytelling approach, using relatable examples and a clear structure to keep readers hooked. I also prioritize SEO best practices to ensure the content reaches the right people.

I view feedback as a valuable opportunity for growth. I carefully consider the suggestions provided, and I strive to understand the perspective of those giving the feedback. After reflecting on their insights, I make the necessary adjustments to enhance my work and ensure it aligns with the expectations while maintaining my own voice.

In my previous role, I transformed a complex white paper on machine learning algorithms into a series of easy-to-understand blog posts. By breaking down each concept into manageable sections and using everyday language, I made the information accessible, which resulted in increased engagement and shares on social media.

I have a solid understanding of SEO principles, including keyword research, optimizing meta descriptions, and internal linking. I implement these best practices by determining target keywords before writing, ensuring they are naturally integrated throughout the content, and monitoring performance metrics to refine my strategy continuously.

To stay updated on industry trends, I subscribe to newsletters, follow thought leaders on social media, and participate in webinars relevant to AI and sales. I regularly leverage this information to create timely content that resonates with my audience and demonstrates our brand as a thought leader in the industry.

My writing process begins with brainstorming and researching relevant topics based on industry trends and audience needs. Once I have a concept, I outline the key points to ensure a logical flow. I then draft the content, focus on clarity and engagement, revise for refinement, and finally, I proofread to ensure it's polished before publication.

I commonly use tools like Google Docs for collaboration, Grammarly for grammar checks, and various SEO tools for keyword research and analysis. Additionally, I utilize content management systems to track and organize my published work efficiently.

Writing for different formats requires an understanding of the unique demands of each. For blogs, I focus on creating in-depth, informative content, whereas video scripts need to be more concise and engaging, often suitable for a conversational tone. I adjust my style accordingly, ensuring that the format matches the intended audience and purpose.

To align my writing with a company’s brand voice, I first immerse myself in their existing content and guidelines. I take note of tone, style, and vocabulary used, and I consistently apply this in my writing. Regular communication with team members also helps to ensure I’m on-brand and up to date with any evolving messaging.

My motivation to write effectively stems from my passion for storytelling and my commitment to delivering value to readers. I find it incredibly rewarding to create content that educates, inspires, or solves problems for the audience, and I'm driven by the desire to help brands communicate their message authentically.