Director of Lifecycle Marketing

The Director of Lifecycle Marketing at Faire is responsible for leading the global CRM and lifecycle marketing strategies. This includes crafting a vision for CRM communications, enhancing predictive models in collaboration with data science, optimizing our CRM technology stack, and developing a customer journey strategy aimed at maximizing engagement and revenue growth.

Candidates for the Director of Lifecycle Marketing at Faire should possess 12+ years of experience in CRM and lifecycle marketing, ideally in e-commerce or marketplace environments. A proven track record of driving measurable business impact through CRM strategies, deep expertise in data science applications, and experience leading high-performing marketing teams are essential qualifications.

At Faire, the Director of Lifecycle Marketing uses data to refine customer engagement strategies. By leveraging data science models, they build and optimize CRM-triggered communications. This involves personalizing marketing messages based on customer behaviors and relationships with Faire, driving meaningful interactions that enhance engagement and conversion rates.

The salary range for the Director of Lifecycle Marketing at Faire is between $200,000 and $275,000 per year. Factors such as work experience, transferable skills, and market demands will influence the actual base pay offered, along with eligibility for equity and benefits.

Faire's company culture is rooted in entrepreneurship, curiosity, and community support. As the Director of Lifecycle Marketing, you'll be part of a team that values innovative thinking and experimentation, working collaboratively across functions to drive impactful results and shape the future of retail.

Certainly! My approach to lifecycle marketing in e-commerce starts with understanding customer journeys and pain points. I leverage data analytics to create personalized experiences, ensuring that communications are relevant and timely. I focus on A/B testing to continuously refine messaging strategies that enhance engagement and conversion.

I collaborate closely with data scientists to develop predictive models that inform our CRM strategies. By analyzing customer data, I can identify trends and behaviors, leading to more effective segmentation and tailored communications that resonate with different customer segments.

In a previous role, I led a campaign targeting re-engagement of dormant customers. By utilizing personalized messaging based on past purchases, I was able to achieve a 30% uplift in engagement. I implemented A/B testing to optimize subject lines and content, which significantly improved click-through rates.

I have experience with various CRM technologies, including Salesforce and HubSpot, integrating them with marketing automation platforms like Marketo. My expertise also extends to using CDPs for enhanced customer profiling, allowing for precise targeting and better campaign performance.

To manage tasks effectively in a dynamic environment, I prioritize based on data-driven insights and project impact. I use project management tools to track milestones and dependencies, ensuring that my team remains focused on high-velocity testing and execution of vital projects.

Success in the lifecycle marketing role at Faire would be defined by measurable improvements in customer engagement, retention, and revenue. Achieving KPIs related to activation rates, conversion metrics, and ongoing A/B testing results would illustrate the effectiveness of our strategies.

I have extensive experience in building high-performing teams. In my previous role, I focused on hiring talented marketers and providing mentorship to support their professional development. I fostered an environment of collaboration, experimentation, and open communication to drive innovative solutions.

I believe personalization is key to effective communications. I would analyze customer data to segment audiences based on behavior and preferences, crafting tailored messages that address their specific needs. Utilizing CRM technologies, I'll set up dynamic content that responds to customer interactions.

For A/B testing, I ensure that we have a clear hypothesis and defined metrics upfront. I segment audiences randomly to ensure unbiased results and iteratively test variables such as subject lines, email content, and send times. Analyzing the results helps refine our overall strategy.

I'm drawn to the Director role at Faire due to the company’s mission to empower independent retailers and promote community growth. I admire the innovative use of data and technology to drive positive economic impact, and I see a strong alignment between my values and Faire’s vision.