Lead/Sr. Growth and Retention Marketing Manager

A Lead/Sr. Growth and Retention Marketing Manager at HomeLight is tasked with developing and executing marketing strategies that drive acquisition, engagement, and retention of our real estate agent and loan officer products. This includes managing full-funnel marketing efforts through various channels, analyzing key performance metrics, and creating compelling messaging that communicates HomeLight’s value effectively.

To qualify for the Lead/Sr. Growth and Retention Marketing Manager position at HomeLight, candidates should have a minimum of 6 years of experience in growth marketing, preferably within a B2B2C fintech or proptech environment. You'll need a proven record of executing successful full-funnel marketing strategies, alongside strong analytical and project management skills.

In the role of Lead/Sr. Growth and Retention Marketing Manager, your contributions will directly shape HomeLight's growth strategy by executing go-to-market plans, optimizing acquisition channels, and leveraging data to enhance user engagement and long-term retention for our products. Your insights will help steer the company towards sustained revenue growth in the competitive real estate space.

A successful Lead/Sr. Growth and Retention Marketing Manager at HomeLight should be comfortable with various tools including HubSpot, Google Analytics, and Iterable, to name a few. Experience in content marketing platforms and collaboration tools like Figma and Canva will be essential for creating appealing marketing materials and assets.

As a Lead/Sr. Growth and Retention Marketing Manager at HomeLight, you'll enjoy a robust benefits package that includes health, dental, and vision insurance, retirement plans, generous PTO, and unique perks like volunteer days and professional development opportunities. We believe in investing in our employees' growth and well-being!

When answering this question, focus on specific campaigns you've managed, detailing the channels used and the outcomes. Highlight your role in strategy development and execution, mentioning any metrics showcasing the campaign's success.

Talk about the KPIs you track and the specific tools you use for measuring performance. Illustrate your analytical mindset by discussing how you gather insights from data and apply them to refine future strategies.

Share specific examples that demonstrate your process in conducting A/B tests, including hypotheses created, experiments conducted, and the results you achieved. Detail how these tests influenced subsequent marketing decisions.

Explain your understanding of sales enablement and how you've provided the sales team with the resources they need to drive conversions. Discuss specific materials or frameworks you've developed in past roles.

This is an opportunity to showcase your resilience. Discuss the situation honestly, focusing on how you analyzed the failure, what adjustments you made, and how you applied these lessons to future strategies.

Define customer-centric marketing in your own words, giving emphasis to understanding customer needs and personalized messaging. Share real-life examples of how you've successfully employed this strategy in your past roles.

Illustrate your experience in collaborating with various teams by discussing the communication tools and processes that facilitate effective collaboration. Mention any structured frameworks that you've used to ensure alignment.

Detail the steps you take to create a GTM strategy, from market research to positioning, targeting, and messaging. Highlight your collaborative efforts with product and sales teams to ensure a seamless launch.

Walk the interviewer through your lifecycle marketing strategy, emphasizing how you track engagement, personalize communications, and create relevant content tailored to each stage of the customer journey.

Discuss your methods for keeping current with industry trends, such as following industry blogs, attending webinars, joining professional groups, or participating in relevant networking events.