Senior Conversion Specialist - London / Remote from the UK

The Senior Conversion Specialist at eyeo is tasked with defining and executing strategies aimed at optimizing conversion rates across consumer brands, particularly AdBlock and Adblock Plus. This includes developing and deploying conversion optimization tactics, analyzing user journeys for improvements, conducting A/B and multivariate tests, and collaborating with cross-functional teams like product, UX, and engineering to ensure a seamless execution of initiatives. You will also utilize various analytical tools to monitor key metrics and help drive significant business growth.

To be considered for the Senior Conversion Specialist role at eyeo, candidates should possess a minimum of 5 years of experience in conversion rate optimization, particularly within a consumer-facing business context. A deep understanding of website optimization strategies, experience with tools like Optimizely, and exceptional analytical skills are essential. Additionally, strong communication skills and the ability to manage multiple projects while collaborating effectively across teams are key qualifications for this role.

The Senior Conversion Specialist at eyeo plays a pivotal role in fostering collaboration across various teams, including product, UX, design, engineering, and user research. This collaboration is essential for aligning optimization strategies with business objectives, securing buy-in for initiatives, and ensuring the successful execution of experiments. By promoting a culture of data-driven decision-making, the specialist helps to bridge gaps between different departments and enhances overall team effectiveness in achieving business goals.

As a Senior Conversion Specialist at eyeo, you will work with several industry-standard tools to conduct analysis and experimentation. Key tools include Optimizely for running experiments, Google Analytics for traffic and behavior analysis, and BigQuery for deep data insights. Familiarity with these tools will aid in monitoring key metrics such as conversion rates and churn rates, helping refine strategies and ultimately drive business success.

At eyeo, we pride ourselves on a hybrid work culture that embraces diversity and flexibility. With colleagues spread across the globe, remote work is a core aspect of our operations, complemented by in-person team meetings to foster community and collaboration. Whether you choose to work from one of our offices in Berlin or NYC or prefer a fully remote setup from the UK, you will find a supportive environment that champions innovation and encourages individuals to thrive.

In your response, highlight specific experiences where you implemented CRO strategies. Discuss the tools you used, such as Optimizely or Google Analytics, and share measurable results of your initiatives. This could involve discussing A/B tests you conducted and how you analyzed user behavior to inform your strategies.

To answer this, describe your methodology for identifying bottlenecks and friction points within the customer journey. Emphasize how you utilize data analytics to assess user behavior and outcomes, collaborate with user research teams to gather insights, and incorporate feedback into your optimization strategies.

Discuss the steps you take when planning and executing A/B tests, including hypothesis generation, setting success metrics, determining sample size, and analyzing results. Make sure to mention how you translate findings into actionable improvements that drive conversions.

Explain your approach to understanding the broader business goals of the organization. Discuss how you collaborate with cross-functional teams to bridge conversion strategies with overarching objectives, ensuring that your optimization efforts support the company’s strategic direction.

Utilize this question to showcase a specific project where your leadership and expertise in conversion optimization led to significant results. Discuss the context, the tactics you employed, and the quantifiable successes achieved as a result of your efforts.

Discuss key performance indicators such as conversion rates, churn rates, and engagement metrics. Explain how each metric contributes to understanding user behavior and impacts conversion outcomes, demonstrating your analytical prowess.

Share your habits regarding ongoing learning, whether through attending webinars, participating in online courses, or following industry leaders on social media. Discuss how you implement new techniques and trends to continuously improve your CRO strategies.

Highlight the importance of collaboration in your optimization efforts. Talk about how you engage with various stakeholders—product, UX, and engineering—to cultivate a culture of shared success, and how collaborative initiatives have led to enhanced outcomes in past projects.

Discuss your approach to conflict resolution by emphasizing your communication skills and ability to listen to different viewpoints. Mention how you encourage constructive dialogue and use data to support decision-making, enabling a consensus for the best way forward.

Describe your project management strategies, including prioritization techniques, setting timelines, and leveraging tools to stay organized. Mention your experience in balancing workloads effectively while ensuring that each project aligns with company goals and delivers value.