TVAD Specialist

As a TVAD Specialist at Tinuiti, you'll oversee all aspects of campaign management specifically for streaming TV and online video. Your responsibilities will include media planning, execution, performance tracking, and optimization, ensuring campaigns align with strategic objectives. You'll also engage in data analysis to gauge campaign impact and collaborate with cross-functional teams to develop comprehensive marketing strategies.

To qualify for the TVAD Specialist position at Tinuiti, candidates should have 1-3 years of experience in video, audio, or display advertising roles or in finance/consulting. Familiarity with SQL and marketing data analysis principles is advantageous. Additionally, strong communication skills and proficiency in tools like Microsoft Excel and Google Suite are essential for success in this role.

Tinuiti is committed to nurturing talent and fostering professional growth. As a TVAD Specialist, you will benefit from various learning and development programs, including mentorship opportunities that help you acquire new skills and advance your career. The focus on continuous improvement reflects our core value of 'Never Stop Learning.'

At Tinuiti, a TVAD Specialist can expect a fully remote work environment that prioritizes flexibility and employee wellness. With unlimited paid time off, health benefits, and a collaborative culture, we empower our team members to achieve a healthy work-life balance, ensuring they're at their best both personally and professionally.

Tinuiti values diversity and actively promotes an inclusive workspace. We provide equal opportunity for all applicants and employees, ensuring that individuals from varied backgrounds feel valued and respected. We have initiatives in place to ensure accommodations for individuals with disabilities, enhancing participation in the hiring process and workplace.

In answering this question, be sure to highlight specific projects you've managed, the strategies you've implemented, and the outcomes achieved. Talk about the tools and platforms you used, the challenges faced, and how you analyzed campaign metrics to optimize performance effectively.

To effectively answer this question, outline the resources you use to stay informed, such as industry blogs, webinars, and networking events. Mention specific influencers or thought leaders you follow and explain how you apply the knowledge gained to your work as a TVAD Specialist.

Discuss various metrics and analytics tools you are familiar with, such as A/B testing results, click-through rates, and conversion data. Describe how you interpret this data to make informed decisions and adjustments to campaigns, ensuring alignment with strategic objectives.

When asked this question, share a specific scenario, the obstacles you faced, and the steps you took to resolve them. Highlight your problem-solving abilities and what you learned from the experience to emphasize your resilience in the field of advertising.

Explain your approach to multitasking and time management. Discuss tools or systems you use to prioritize tasks, such as project management software, and give examples of how you've successfully balanced competing deadlines and client needs in the past.

Elaborate on your experience working with team members across functions, such as strategists and communication leads. Provide examples of how effective collaboration helped enhance campaign success and client relationships, and stress the importance of teamwork in achieving strategic objectives.

Discuss your proficiency in data analysis, the analytical tools you have used, and specific projects where your analysis translated into actionable insights. Emphasize the importance of data in driving decisions and how you've successfully communicated findings to stakeholders.

Be prepared to describe a campaign from start to finish: the strategy, your role, the execution, and the results. Highlight key metrics that demonstrate success, such as improved ROI or increased customer engagement, and reflect on what made the campaign effective.

Mention the importance of tailoring your communication style to the client's understanding. Describe your approach to breaking down complex data into understandable insights, using visual aids or summaries, ensuring that clients grasp the value of the information provided.

Express your enthusiasm for Tinuiti's innovative approach to performance marketing and its commitment to employee growth and diversity. Mention how your skills align with the company's mission and core values, and demonstrate your excitement about contributing to a team that values happiness and collaboration.