Bilingual Business Development Representative, Mandarin

The Bilingual Business Development Representative at Toast is responsible for generating new business sales opportunities primarily within the Mandarin-speaking restaurant community. Responsibilities include daily outreach consisting of cold calls, emails, and social media interactions, with a goal of creating at least two new business sales opportunities each day. This role also involves researching top restaurants within the assigned territory and collaborating with Territory Account Executives and District Managers to coordinate business meetings and strategize on new priorities.

To succeed as a Bilingual Business Development Representative at Toast, candidates must be fluent in both Mandarin and English, coupled with a strong work ethic and dedication to achieving sales goals. Previous sales experience or internships are advantageous, and candidates should be naturally curious, resourceful, and enjoy team collaboration. A collegiate background in sales, along with experience in the restaurant or financial industries, can also provide a competitive edge.

While prior sales experience is not strictly required for the Bilingual Business Development Representative position at Toast, it is highly preferred. Candidates with previous sales or sales internship experience will find themselves well-prepared for the role's responsibilities, which include conducting cold outreach and effectively communicating the benefits of Toast's platform to potential customers.

The estimated Total Targeted Cash compensation range for a Bilingual Business Development Representative at Toast is between $63,000 and $110,000 USD. This includes a base salary, commission, and potential eligibility for equity and other benefits. The base salary for this role ranges from $40,000 to $64,000 USD, and candidates can also benefit from uncapped commissions based on performance.

At Toast, our culture thrives on diversity, equity, and inclusivity. As a Bilingual Business Development Representative, you’ll be part of a team that values authenticity, collaboration, and mutual respect. We believe that our employees are our secret ingredient, and when they succeed, Toast succeeds. The company is committed to creating an inclusive environment where everyone has equitable opportunities to thrive and contribute to our mission of revolutionizing restaurant technology.

In a cold call, begin by researching the restaurant thoroughly. Introduce yourself and Toast, specifically how our technology can help improve their operations. Personalize your message, focus on the restaurant's unique needs, and articulate the value that Toast can bring. Practice active listening to adjust your pitch according to their responses.

Share a concrete example where you identified a customer's needs, presented an effective solution, and navigated potential objections. Focus on building rapport and trust, demonstrating persistence, and how you followed up to close the deal. Highlight any tools or strategies you used that could be relevant in this new role.

Research the restaurant landscape in your assigned territory using online directories and social media. Utilize platforms like LinkedIn for professional connections, and engage in local networking events. Develop outreach campaigns tailored to specific segments of the restaurant industry to increase your chances of making meaningful connections.

Stay calm and composed. Listen actively to the customer's concerns without interrupting. Acknowledge their feelings and reassure them that your goal is to assist them. Provide solutions that address their challenges while highlighting the benefits of Toast's platform, and invite them to share more about their needs.

Express your passion for the restaurant industry and how Toast's mission aligns with your career goals. You might mention how you appreciate Toast’s commitment to inclusivity and innovation, and how eager you are to contribute to a team dedicated to empowering restaurant owners. Share specific aspects of the company's culture or products that attract you.

Emphasize strong communication skills, both verbal and written, especially since this role requires proficiency in Mandarin. Highlight the importance of resilience, strategic thinking, teamwork and curiosity, as well as the ability to adapt to new challenges and learn from experiences.

Discuss your approach to prioritization based on potential lead quality and urgency. Explain how you might allocate specific times for cold calls, emails, and follow-ups to maintain consistency and track progress. Mention using CRM tools or other organizational methods to keep yourself on track.

Reflect on a specific project where collaboration was vital. Highlight your contributions, whether as a leader or a supporting team member. This reveals your teamwork skills and ability to communicate and integrate feedback — crucial traits for a successful BDR.

Articulate your enthusiasm for technology and how it can significantly impact restaurant operations and customer experience. Share personal anecdotes or insights on how restaurant owners can benefit from adopting innovative solutions, showcasing your knowledge of the industry.

Discuss your desire to grow within the organization, perhaps into more advanced sales roles or managerial positions. Convey your commitment to continuous learning, skills development, and contributing to the company's success in the long run, aligning your goals with Toast’s vision.