Marketing Copywriter (Contract)

As a Marketing Copywriter for our company, you will be responsible for crafting persuasive and engaging content tailored for educators and administrators. Your key duties will include writing blog posts, whitepapers, case studies, and social media copy, among other deliverables. You’ll collaborate with our Growth Team to align your copy with our marketing objectives while also staying updated on industry trends to ensure that your content resonates and drives conversions.

To apply for the Freelance Marketing Copywriter position, candidates should possess a Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Ideally, you'll have 4+ years of experience in marketing copywriting, particularly within the B2B and EdTech sectors. Strong writing and storytelling skills, familiarity with SEO best practices, and a passion for education are essential to succeed in this role.

The Freelance Marketing Copywriter role is designed to be flexible, allowing you to work from anywhere within the United States. With an expected commitment of 30-40 hours per week, you’ll have the freedom to manage your own schedule based on project needs. The initial contract term may extend based on your performance and organizational requirements, making this a fantastic opportunity for those seeking flexibility in their work arrangement.

Successful Marketing Copywriters here need exceptional writing, editing, and storytelling skills, with a strong focus on clarity and persuasion. Knowledge of the education industry and the ability to create targeted content for educational professionals are highly valued. Additionally, experience with SEO and digital writing is important, along with the capability to handle multiple projects in a fast-paced environment.

As a Freelance Marketing Copywriter, you can enjoy the perks of a fully remote position, allowing you to work from any location across the U.S. We offer flexible working hours suited to your schedule, along with the potential for contract extension based on performance. Compensation is hourly and is commensurate with your experience and the scope of work, ensuring that your expertise is recognized and valued.

In your response, highlight how you approach various writing projects. Discuss your research methods, brainstorming techniques, and revision practices, emphasizing how you ensure clarity and engagement in your copy.

Explain your understanding of the education industry and share specific strategies you use to resonate with educators and administrators. Discuss how you research your audience and adjust your tone and messaging accordingly.

Outline your experience with keyword research and how you incorporate SEO best practices into your writing. Mention specific tools you might use and how you balance SEO needs with creating engaging content.

Share a specific campaign, detailing your contributions and the results achieved. Focus on the objectives, the audience you targeted, and how your copy helped drive engagement or conversions.

Discuss your positive attitude towards constructive criticism and how you use feedback to improve your copy. Explain your revision process and how you prioritize maintaining the project’s vision.

Describe techniques you use to create attention-grabbing headlines that draw readers in. Highlight the importance of clarity and intrigue, as well as any testing methods you employ to optimize performance.

Discuss how you stay informed about education trends through research, reading, and following industry experts. Explain how this ongoing learning influences your writing and content strategy.

Provide an example where you collaborated with teammates, such as designers or marketers. Emphasize your ability to communicate ideas effectively and how teamwork contributed to a successful project outcome.

Share the software and tools that enhance your productivity and organization, such as project management tools or writing resources. Explain how these tools help streamline your writing process.

Express your genuine passion for education and how it influences your writing. Connect this passion to your desire to create content that makes a difference in the lives of educators and students.