Google Ads Contractor (Part-Time, Remote)

As a Google Ads Contractor at Mintago, your primary responsibilities include planning, executing, and optimizing Google Ads campaigns across Search, Display, and YouTube. You're also responsible for conducting keyword research, audience segmentation, and competitor analysis to refine targeting strategies. Monitoring campaign performance and providing actionable insights to improve ROI are key, as well as collaborating with the marketing team to align strategies across channels.

To join Mintago as a Google Ads Contractor, you should have proven experience managing and scaling Google Ads campaigns successfully. Strong analytical skills to interpret data and adjust strategies accordingly are crucial, along with expertise in Google Ads best practices, bid management, and audience targeting. Familiarity with Google Tag Manager, Google Analytics, and conversion tracking tools will be beneficial. Experience with B2B, SaaS, or FinTech advertising is a plus.

The application process for the Google Ads Contractor role at Mintago involves submitting your CV along with answers to our application questions. We prioritize authentic responses over AI-generated content during our review process. After the initial CV review, you may have a call with our CMO, followed by a task review and a final interview before an offer is made.

Yes, the Google Ads Contractor position at Mintago is designed to be fully remote, allowing you to work from anywhere in the UK. This flexibility makes it an excellent opportunity for those seeking work-life balance while contributing to the company's goals.

The Google Ads Contractor role at Mintago is part-time, with an expected workload of approximately 10-15 hours per week. This allows you to manage your time effectively while delivering impactful results on our Google Ads campaigns.

When answering this question, be specific about the campaigns you've managed, noting key metrics like engagement, click-through rates, or conversions. Discuss your approach to optimizing campaigns, including the strategies you implemented and the tools you used for analysis.

Explain your process for keyword research, detailing any tools or methodologies you utilize. Mention how you consider factors like search volume, competition, and relevance to the target audience, and how you adapt your strategies based on performance.

Discuss your approach to A/B testing, including examples of tests you've conducted, the variations you compared, and how the outcomes influenced your decisions. Emphasize your understanding of continuous improvement based on data.

Describe the tools you use, such as Google Analytics and Google Tag Manager, and how you interpret the data. Provide examples of key metrics you focus on and how your analysis leads to actionable recommendations for future campaigns.

Share your experience with various bidding strategies, budget adjustments, and audience targeting. Discuss how you balance cost efficiency with performance and how you monitor trends to maximize ROI.

Be prepared to share a specific example, highlighting the objectives, key strategies used, and measurable results achieved. Discuss what you learned and how you applied those insights in future campaigns.

Mention any resources you follow, such as blogs, webinars, or communities. Discuss how you incorporate new trends and best practices into your work and how it has benefited past campaigns.

Reflect on any specific challenges regarding performance dips, budget constraints, or market changes. Share your problem-solving approach and the lessons learned from these experiences.

Discuss strategies for communication, such as regular meetings, shared reporting, and cross-channel campaign alignment. Highlight any tools you use for effective collaboration and how this enhances campaign performance.

Focus on metrics such as click-through rates, conversion rates, ROI, and cost per acquisition. Explain why these metrics matter and how they contribute to understanding the overall effectiveness of the campaign.