Growth Marketing Assistant (Part-time)

As a Growth Marketing Assistant at ViaBill, your responsibilities include driving user acquisition for the ViaBill app, converting new users into paid customers, and reactivating existing customers. You will also manage your own marketing budget, define, target, and achieve ambitious KPIs, and run performance-driven marketing campaigns in collaboration with product, sales, and external agencies.

To qualify for the Growth Marketing Assistant role at ViaBill, you should have experience at a marketing agency or in growth and performance marketing. Being detail-oriented, having excellent Danish and English skills, and studying or finalizing a Bachelor’s or starting a Master’s in marketing, communications, or business are important. Experience with tools like HubSpot, Mixpanel, or Adjust is a bonus.

Important skills for a Growth Marketing Assistant at ViaBill include proficiency in online campaigns and digital channels such as email, push notifications, Meta, and Snapchat. Creativity, analytical thinking, attention to detail, and the ability to thrive under deadlines are essential. Also, being a team player while managing solo projects is crucial.

The work environment for a Growth Marketing Assistant at ViaBill is dynamic and international, with over 60 colleagues from 17 different nationalities. You will thrive in a hybrid remote-office setup while enjoying a collaborative culture that includes fun activities, delicious lunches, and plenty of coffee. We value initiative, learning, and results.

At ViaBill, Growth Marketing Assistants have the chance to gain hands-on experience in a high-growth FinTech scale-up, receive training and mentorship from top product marketing experts, and work on campaigns that have a real impact across multiple markets. This role is an excellent opportunity to shape your career in digital marketing.

To effectively drive user acquisition for the ViaBill app, I would start by analyzing our target customer demographics and understanding their preferences. Then, I would develop personalized campaigns across multiple channels such as social media, email marketing, and influencer partnerships, focusing on strong calls-to-action and value propositions. Monitoring performance metrics would help refine my approach and maximize acquisition efforts.

In a past role, I managed an email marketing campaign that focused on customer re-engagement. By segmenting our audience and personalizing the content, we achieved a 25% increase in open rates and a 15% boost in conversions. Continuous A/B testing played a crucial role in optimizing our messaging and targeting, which ultimately led to measurable success.

To measure the success of a marketing campaign, I would consider metrics such as customer acquisition cost, conversion rate, return on investment (ROI), engagement rates, and customer lifetime value. Analyzing these metrics allows for insights into the campaign's effectiveness and helps in making data-driven decisions for future strategies.

Staying current in digital marketing is crucial, so I follow industry blogs, subscribe to newsletters, and actively participate in digital marketing webinars and online courses. Additionally, engaging with marketing communities on platforms like LinkedIn and Twitter helps me exchange ideas and insights with fellow professionals.

I have experience using several performance marketing tools, such as Google Analytics for tracking user behavior, HubSpot for managing email campaigns, and Mixpanel for analyzing product usage. Familiarity with these tools allows me to gather data, analyze performance metrics, and optimize campaigns for better results.

I prioritize tasks by first evaluating deadlines, project impacts, and the resources required. I often use project management tools to organize tasks and ensure I’m meeting objectives without compromising quality. Clear communication with team members also helps in managing expectations and delivering timely results.

If a marketing campaign isn't performing well, I would take immediate action by analyzing data to identify potential issues. I would gather feedback, investigate customer engagement levels, and utilize A/B testing to adjust strategies. Collaborating with the team for fresh ideas and perspectives could also lead to effective solutions.

In one project, my team worked together to launch a new product campaign. We held brainstorming sessions and divided tasks based on each member's strengths. By clearly communicating our progress and challenges, we successfully met our goal of increasing product awareness, ultimately resulting in a successful product launch.

One of the biggest challenges in growth marketing today is the rapid pace of change in consumer behavior and technology. Staying ahead requires adaptability and continuous learning to effectively leverage new platforms and tools. Building an agile strategy that can quickly respond to market shifts is essential for success.

I want to work at ViaBill because of its innovative approach to redefining payment solutions and its commitment to strong growth. The opportunity to work in such a vibrant and international environment aligns with my career aspirations in digital marketing, and I am excited about the chance to contribute to impactful campaigns and learn from industry experts.