Senior Director, Sales

The Senior Director of Sales at Vidyard is responsible for leading the sales organization, setting and executing sales strategies, driving customer acquisition, and scaling revenue growth. This includes owning revenue targets, collaborating with marketing on lead generation, and coaching team members to enhance their sales strategies. You'll also refine processes and use data-driven insights to guide decision-making.

To qualify for the Senior Director of Sales position at Vidyard, candidates should have over 8 years of proven sales leadership in B2B tech, particularly in startup-to-scaleup environments. The successful candidate must demonstrate a track record of exceeding revenue targets, familiarity with the sales tech landscape, and expertise in sales analytics and pipeline management.

Fostering team development is a core responsibility of the Senior Director of Sales at Vidyard. You'll guide team members with thoughtful coaching and actionable feedback, empowering them to refine their skills and drive high performance. Supporting career growth, you'll create a collaborative culture that encourages professional development and success for all team members.

Vidyard promotes a high-performing, collaborative culture ideal for the Senior Director of Sales. The focus is on customer success, fostering strong relationships, and creating a positive team environment. Even in a remote-first setup, the company emphasizes collaboration through occasional in-person meetings designed to strengthen team connections.

Vidyard offers many benefits that make it an attractive workplace for the Senior Director of Sales. From competitive pay and comprehensive benefits on day one, to flexible hours, unlimited vacation, and wellness allowances, Vidyard is committed to supporting employee well-being and work-life balance, making it a great environment for high achievers.

In your response, focus on specific examples of past roles where you successfully led sales teams, emphasizing your ability to reach or exceed targets, implement effective sales strategies, and foster a collaborative culture that drives performance.

Share specific strategies you have successfully applied, such as partnering with marketing on campaigns, utilizing data analytics for decision-making, or developing tailored value propositions for different customer profiles. Highlight the results of these strategies.

Explain your approach to prioritization, such as using data analytics to assess opportunities and potential ROI. Mention tools or methods you use to track initiatives and ensure that all aspects are aligned with overall company goals.

Discuss your coaching philosophy, emphasizing active listening, setting achievable goals, and providing ongoing feedback. Share how you would identify the root of their struggles and work collaboratively to develop a personalized action plan for improvement.

Share your understanding of key performance indicators (KPIs) like conversion rates, lead quality, and customer acquisition costs. Discuss how you use these metrics to inform strategies and make data-driven decisions.

Discuss specific technologies you have implemented in past roles, such as CRM solutions or sales automation tools, and how they improved efficiency and productivity within the sales team.

Highlight awareness of industry trends and challenges, such as shifting buyer behaviors or economic factors. Provide thoughtful strategies on how you would adapt sales approaches to align with these changes.

Describe a specific sales campaign, detailing your role, the strategies you employed, and the measurable results achieved. Focus on what you learned from this experience and how it shaped your approach moving forward.

Describe the importance of collaboration between sales and marketing, and how you facilitate communication and strategy alignment through regular meetings, shared goals, and collaborative campaigns to drive lead quality.

Share your belief in the importance of understanding customer needs, providing tailored solutions, and maintaining open lines of communication. Discuss how these elements contribute to creating long-term partnerships and customer satisfaction.