Marketing Manager, Social Video Creative - job 19 of 20

The Marketing Manager, Social Video Creative at Visa is responsible for developing and implementing innovative social video content strategies across platforms like TikTok, Instagram, YouTube, and X. This includes concepting, editing, and producing dynamic videos that align with Visa's brand objectives. You'll collaborate with a diverse team, oversee both high-budget and quick-turn projects, and leverage trends within the sports, music, and travel sectors to maximize audience engagement.

To be considered for the Marketing Manager, Social Video Creative position at Visa, candidates should possess substantial experience in creating and editing social video content, ideally with a focus on platforms such as TikTok and Instagram. Proficiency in video editing software like Adobe Premiere Pro and familiarity with in-app editing tools like CapCut is essential. Passion for social media trends, a creative mindset, and the ability to work under tight deadlines are also vital qualifications.

In the role of Marketing Manager, Social Video Creative at Visa, collaboration is key. You will engage closely with Social Creatives and Strategists to develop engaging content and lead cross-functional teamwork. Your responsibility includes inspiring collective learning and sharing creative standards that not only align with Visa’s branding but also encourage team synergy and innovative thinking.

The work environment for the Marketing Manager, Social Video Creative at Visa is designed to balance flexibility and collaboration. This hybrid role allows for a mixture of remote work and office days, promoting creativity while ensuring team interactions. Visa fosters a supportive atmosphere where ideation thrives, and your creative input is valued in developing cutting-edge social video content.

The Marketing Manager, Social Video Creative position at Visa is unique because it sits at the intersection of cutting-edge social media trends and global brand strategy. You'll not only create content but also shape how Visa engages with its audience through social platforms, setting creative standards and leveraging cultural insights. This role offers an exciting opportunity to influence Visa's marketing voice in an ever-evolving digital landscape.

When asked about your experience with social video content creation, focus on your hands-on experience, including specific platforms you've worked with like TikTok and Instagram. Discuss particular projects where you conceptualized and edited videos, highlighting measurable outcomes such as engagement rates or views. Be sure to mention any software tools you're proficient in, such as Adobe Premiere Pro or in-app editing tools.

To effectively answer how you stay updated with the latest social media trends, outline specific strategies you employ. This could include following industry leaders on social platforms, reading relevant blogs, attending webinars, and being actively involved in social media communities. Emphasize how this knowledge has influenced your past projects and helped propel content engagement.

When discussing strategies to engage audiences on social media, consider mentioning techniques like using compelling storytelling, eye-catching visuals, and interactive elements such as polls or user-generated content. Share examples where your strategies led to significant interaction or content sharing, aligning them with Visa's brand messaging in a relevant way.

In your response to handling tight deadlines, highlight specific time management skills and tools you use, such as creating content calendars or setting priorities. Provide an example of a challenging deadline you met successfully and what steps you took to ensure the content was high quality despite time constraints—emphasizing your ability to work effectively under pressure.

When asked about your process for collaborating with cross-functional teams, describe how you foster communication and ensure everyone is aligned on project goals. Mention specific tools or methodologies you use, like agile project management techniques, and provide instances where teamwork led to innovative solutions or successful campaigns that aligned with Visa's objectives.

For a question about a successful project you've managed, outline the project goals, your role, and the execution process. Highlight metrics of success, such as engagement rates or shares, that illustrate the impact of your work. Aim to connect this example back to skills relevant to the Marketing Manager, Social Video Creative role at Visa.

To address how you ensure your content aligns with brand objectives, illustrate your understanding of Visa's marketing goals. Discuss your method of researching brand initiatives and market positioning, and explain how you integrate these elements into your content while maintaining creative freedom.

When talking about the tools you use for video editing and content creation, list software such as Adobe Premiere Pro, Final Cut Pro, or in-app tools like CapCut. Share how each tool benefits different aspects of your creative process and cite instances where specific software helped achieve a project’s vision.

In response to measuring the success of a social video campaign, discuss key performance indicators (KPIs) such as engagement, views, shares, and click-through rates. Describe how you utilize analytics tools to track these metrics post-launch and how insights gleaned from data can inform future content strategy.

When discussing the role of feedback in your creative process, emphasize its importance for refinement and innovation. Share how you incorporate feedback from team members, social strategists, and audience reactions to adapt and improve content, highlighting your value for collaboration and continuous improvement.