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Senior Manager, Brand Governance - job 10 of 11

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Senior Manager, Brand Governance, will be part of the Brand Governance & Operations team within the Global Brand Management organization. This role is responsible for supporting the development and implementation of brand governance strategies, policies, processes, and the lifecycle management of brand policies, standards, and guidelines. It includes assisting in the development and implementation of risk management strategies, managing and monitoring risks, and effectively communicating with stakeholders. The Senior Manager will work closely with internal and external stakeholders to ensure compliance with brand standards and operationalize the brand and reputation risk framework. ​​

Key Responsibilities:​

  • Support the development, implementation, and ongoing management of brand governance strategies, policies, standards, guidelines, and processes.​

  • Define, implement, and manage processes and supporting platforms that operationalize the enterprise-wide brand and reputation risk framework, including facilitating risk assessments and quarterly executive reporting.​

  • Support governance initiatives related to Global Brand, including internal audits, RCSAs, etc.​

  • Support the lifecycle management of Brand Policies, Standards and Guidelines for PCAG, VIS, VPBS, Co-Marketing, etc., including launch, change control, and change management. ​

  • Support development of AE, Client and Partner collateral including VBN updates, case studies, guides, etc. ​

  • Conduct audits, develop compliance reports, and support enforcement efforts to drive adherence to brand standards.​

  • Monitor and report on key governance metrics, providing insights to improve and ensure consistent brand implementation across all touchpoints.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications
-8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications
-Bachelor's degree in Marketing, Business, or a related field.​
-5+ years of experience in brand management, marketing, or a related field.​
-Strong understanding of brand governance and compliance.​
-Excellent communication and interpersonal skills.​
-Strong ability to influence and collaborate effectively with cross-functional and
regional teams.​
-Exceptional project management skills and attention to detail.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is $149,900 to $195,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$172450 / YEARLY (est.)
min
max
$149900K
$195000K

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What You Should Know About Senior Manager, Brand Governance, Visa

At Visa, we're excited to announce an opportunity for a Senior Manager, Brand Governance to join our amazing Brand Governance & Operations team right here in Foster City, California. In this pivotal role, you'll be integral to shaping and implementing brand governance strategies that resonate with our core mission of connecting the world through innovative payment solutions. The journey includes developing, managing, and communicating key brand policies and guidelines while ensuring compliance across all levels. You’ll be working closely with a energetic group of internal and external stakeholders to operationalize our brand and reputation risk framework, facilitating critical audits and compliance checks that maintain the integrity of the Visa brand. If you have a keen eye for detail, exceptional project management skills, and at least five years of experience in brand management or marketing, you may be just the person we're looking for. Your contributions will help us in monitoring governance metrics and driving adherence to our brand standards. Plus, there's room to grow and learn in this hybrid position with opportunities for travel to keep your work dynamic and exciting. This is your chance to be part of a purpose-driven organization making a global impact every day. Join us, and let’s uplift everyone, everywhere together at Visa!

Frequently Asked Questions (FAQs) for Senior Manager, Brand Governance Role at Visa
What responsibilities does the Senior Manager, Brand Governance at Visa have?

The Senior Manager, Brand Governance at Visa is responsible for crafting and implementing brand governance strategies and policies. This includes managing brand lifecycle processes, conducting audits, providing compliance reports, and collaborating with various teams to ensure adherence to brand standards. The role also involves developing risk management strategies and monitoring compliance with operationalized brand standards.

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What qualifications are needed for the Senior Manager, Brand Governance position at Visa?

To be considered for the Senior Manager, Brand Governance role at Visa, candidates should ideally possess a Bachelor's degree in Marketing, Business, or a related field along with at least five years of experience in brand management or marketing. Strong communication, interpersonal skills, and project management abilities are essential for successful candidates to thrive in this role.

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How does the Senior Manager, Brand Governance contribute to brand reputation at Visa?

The Senior Manager, Brand Governance plays a crucial role in maintaining Visa's brand reputation by implementing governance strategies and ensuring compliance with brand standards. By facilitating risk assessments, managing audit processes, and monitoring key governance metrics, this position helps build and protect the Visa brand's integrity in the marketplace.

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What type of environment does Visa provide for the Senior Manager, Brand Governance?

Visa offers a dynamic and supportive work environment for the Senior Manager, Brand Governance. Working in a hybrid setting, you'll have flexibility along with opportunities for professional growth. The team is collaborative, and you'll be engaging with various stakeholders, all working towards a common goal of promoting brand excellence.

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What is the expected travel requirement for the Senior Manager, Brand Governance at Visa?

The Senior Manager, Brand Governance at Visa can expect to travel approximately 5-10% of the time. This travel can vary depending on the needs of the department and offers a great way to engage with partners and stakeholders across different regions.

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Common Interview Questions for Senior Manager, Brand Governance
Can you explain your experience with brand governance and how it applies to the Senior Manager role at Visa?

In responding to this question, emphasize your relevant experience in developing and implementing brand governance strategies. Share specific examples where you've successfully managed brand compliance, auditable practices, or risk management initiatives to illustrate your suitability for the Senior Manager position at Visa.

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How would you approach a situation where compliance with brand standards is lacking?

Discuss your problem-solving techniques and how you would communicate and collaborate with cross-functional teams to address compliance issues. Mention implementing corrective actions and proactive strategies to prevent future discrepancies, ensuring you align with Visa's commitment to brand integrity.

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What methods do you use to monitor brand governance metrics?

In your response, cite specific tools and methodologies you've used to track brand governance metrics, such as audits or regular reporting systems. Share how these metrics inform decision-making and help maintain consistency in brand representation.

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How do you handle communication with stakeholders regarding brand policies?

Share your approach to stakeholder communication, emphasizing transparency and clarity. Explain how you tailor your messaging based on your audience while ensuring everyone understands the significance of brand policies and the potential impacts of non-compliance.

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Can you describe a successful project you managed related to brand governance?

When discussing a successful project, focus on how you identified a need, developed a plan, executed it, and what the outcome was. Highlight your role in navigating challenges and aligning team members towards shared objectives within brand governance.

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What experience do you have in conducting audits and enforcement related to brand standards?

Discuss your previous experience in conducting audits and enforcement. Provide examples of how you approached auditing processes, the tools you used, and how you communicated findings to drive adherence to brand standards.

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How do you ensure effective collaboration with regional teams?

Articulate your strategies for fostering collaboration, such as regular check-ins, utilizing collaborative tools, or cross-training initiatives. Explain how building relationships enhances synergy in achieving the brand’s goals.

Join Rise to see the full answer
What do you think are the key factors for success in brand governance?

Identify key factors such as strong communication, attention to detail, and adaptability. Relate these back to how you embody these traits or how you've seen them put into practice effectively in your career.

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How do you balance creativity with compliance in brand management?

Explain how you maintain a balance between creative branding strategies and maintaining compliance with standards. Offer examples of how you've integrated innovative ideas while adhering to brand guidelines in past roles.

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What tools or platforms have you utilized for brand governance?

Discuss specific tools or platforms that you have experience with, focusing on their role in monitoring compliance, facilitating audits, or collecting metrics. Talk about how these tools contributed to successful brand governance initiatives.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 2, 2025

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