Senior Partner, Advertising Sales, Walmart Connect - Food - Hoboken or Bentonville

As a Senior Partner in Advertising Sales at Walmart Connect, your main responsibilities will include developing high-level relationships with clients, managing RFPs, exceeding revenue goals, and creating strategic account plans. You'll tap into your experience with consultative sales to deliver tailored marketing strategies for various food brands, ensuring they meet their performance marketing objectives. Collaborating with cross-functional teams, you'll lead client analysis and provide actionable insights to enhance marketing efforts, all while maintaining an executive presence that inspires confidence in our services.

To be considered for the Senior Partner, Advertising Sales role at Walmart Connect, candidates should possess a bachelor's degree in psychology, marketing, or a related field, or have equivalent experience that demonstrates their qualifications. Ideally, applicants should have at least 7 years of experience in marketing, brand advertising, and client management with C-level executives. A proven track record of achieving sales revenue goals through a consultative approach is crucial, along with excellent negotiation, analytical, and communication skills.

A Senior Partner in Advertising Sales at Walmart Connect has the potential to significantly impact the Food industry by creating innovative marketing strategies that resonate with consumers and drive revenue. By leveraging deep industry knowledge and both online and offline advertising solutions, you'll help food brands innovate and succeed within a competitive landscape. Your role involves collaborating with various stakeholders, understanding consumer behavior, and utilizing data insights to optimize marketing campaigns, ultimately leading to enhanced customer satisfaction and increased product visibility.

Walmart Connect promotes a collaborative work environment that thrives on creativity and teamwork. As a Senior Partner in Advertising Sales, you'll interact with a diverse group of professionals, engaging in dynamic discussions and brainstorming sessions that drive strategic initiatives. The company values initiative and innovation, encouraging you to experiment with new ideas while receiving support and resources that enable you to excel in your role. With a focus on professional growth and a healthy work-life balance, you'll find Walmart Connect to be an encouraging and fulfilling place to advance your career.

At Walmart Connect, Senior Partners in Advertising Sales can enjoy competitive pay coupled with performance-based bonuses. Comprehensive health benefits, tuition assistance through our Live Better U program, and generous paid time off policies are among the perks available. Additional benefits include stock purchase options, life insurance, and programs focused on family care and personal well-being. The company is committed to supporting its associates, ensuring a conducive environment to achieve both personal and professional goals.

When developing marketing strategies for clients in the Food sector, I focus on understanding their unique brand needs and customer behaviors. I analyze market trends and competitor offerings to identify opportunities that align with clients' objectives. Collaboration is key; I engage with cross-functional teams to leverage insights and create solutions that not only attract consumers but also drive measurable results.

A successful sales negotiation I led involved collaborating with a Fortune 500 company to develop a comprehensive advertising strategy. By thoroughly understanding their goals and pain points, I presented a tailored solution that addressed their specific needs and led to a significant increase in their advertising spend. The key was active listening and being adaptable during discussions, ensuring that both parties felt valued throughout the negotiations.

To manage sales pipelines effectively, I rely on CRM tools that allow for tracking deals, setting reminders for follow-ups, and analyzing sales stages. I also prioritize opportunities based on potential revenue and strategic alignment with our goals. Regular review meetings with my team ensure that we stay aligned, address any potential roadblocks, and celebrate successes along the way.

Building long-term relationships with clients involves consistent communication, transparency, and delivering value beyond the sale. I take the time to understand their business challenges and provide ongoing support and insights to help them grow. Regular check-ins, sharing industry trends, and being proactive in addressing their needs solidify trust and establish a partnership that benefits both parties.

In a previous role, I analyzed consumer engagement data from a multi-channel campaign which revealed insights on audience preferences. By interpreting these trends, I was able to recommend adjustments in messaging and platform allocation that resulted in a 30% increase in engagement. This data-driven approach demonstrated how analytics could refine marketing efforts and improve client outcomes.

Creativity is crucial in advertising sales, as it helps in conceptualizing innovative solutions that capture consumer attention. In a crowded marketplace, unique ideas differentiate our offerings, making it essential to think outside the box. When presenting solutions, I strive to incorporate creative elements that resonate emotionally with clients, which fosters engagement and leads to stronger buy-in.

I stay informed about industry trends and consumer behavior through a combination of networking, industry publications, and attending relevant conferences. Engaging with thought leaders and participating in webinars also enhance my understanding of evolving market dynamics. Additionally, I regularly analyze market data and consumer feedback to adapt strategies that best meet client needs.

When presenting to C-level clients, I focus on clarity and relevance. I structure my presentations to highlight insights that resonate with their strategic objectives, avoiding jargon and focusing on how our solutions address their key challenges. Visual aids and data points that illustrate potential impacts help engage the audience. Most importantly, I foster an interactive environment where they can ask questions and share feedback.

Collaboration was essential in a project where I worked closely with our marketing and analytics teams on a campaign for a major food brand. By leveraging collective insights, we crafted a comprehensive advertising strategy that addressed the brand's needs effectively. The outcome exceeded sales projections and strengthened our relationship with the client, showcasing the power of teamwork.

Walmart Connect stands out due to its scale and extensive consumer insights, which provide clients with unparalleled data-driven marketing solutions. Our deep understanding of the retail environment, coupled with innovative technology, enables us to craft campaigns that resonate deeply with our audience. The company's commitment to personalizing marketing strategies for each client, backed by robust support, sets us apart in the industry.