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Product Manager, Machine Learning & Supplier Advertising Experience

An Important Note about Wayfair's In-Office Policy: 

Please note that this is a hybrid role based in Boston, and will require you to work in the office on Tuesdays, Wednesdays, and Thursdays.

Who We Are:

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 15 million items across home furnishings, decor, home improvement, housewares, and more. Suppliers are crucial partners in enabling Wayfair’s mission. Within Global Supplier Technology (GST), the Supplier Advertising team, owns the strategy, design, engineering, go to market, and analytics of Wayfair’s Supplier Advertising offerings, a key part of Wayfair’s growth trajectory.

At Wayfair, Advertising empowers suppliers to boost visibility of their products and brands on our platform. One of the biggest growth drivers for advertising will be enabling tens of thousands of suppliers to set up and run effective ad campaigns regardless of their prior advertising know-how. The Supplier Advertising Experience team is responsible for the tools that advertisers and account managers use to drive that growth. 

As the Product Manager in this space, you will own the discovery, definition, and launch of campaign management automation tools using the latest in AI/ML that will drive significant scale at a fraction of the engineering cost. On this highly visible team and important investment area, you will partner with user experience design, other PMs, business, and engineering stakeholders across our Supplier organization. You will work closely with Product, ML, and Engineering leaders to create a highly technical vision to make campaign management more efficient and scalable, integrating with and building on top of our existing self-service campaign management experience. 

What You'll Do:

  • Partner with senior business and technology leaders to identify, understand, and solve the biggest technical challenges facing our growth trajectory.
  • Define the vision for candidate generation and auction health telemetry that will help internal and external users grow the ads business to 3x and beyond
  • Define product requirements in collaboration with cross-functional and cross-department teams, including the advertiser experience, ad serving, and yield optimization teams.
  • Advocate for advertiser needs and equip leaders across business and technology with the necessary tools and visibility to grow the advertising business.
  • Partner with engineering, partner product teams, data science / machine learning, economics, analytics, and others to identify platform needs and pain points to inform the vision and roadmap for ad platforms.
  • Partner with the engineering team to drive timely and smooth execution by performing sprint rituals like grooming, planning and retrospective.
  • Drive go to market for your products in partnership with internal or external stakeholders.
  • Build and maintain product roadmap along with constantly monitoring the success and measuring the impact of your products/features.
  • Influence the evolution of Wayfair's strategy for advertising offerings. 

We’re A Match Because You Have:

  • 3-5 years building software products at scale with measurable impact, ideally across multiple platforms or workstreams.
  • Experience with advertising is preferred. Ideal candidates have also built / worked on advertising campaign management or B2B tools. 
  • Track record of effective partnership with commercial, engineering, and machine learning / applied science to complete discovery and bring new products (0-1) to market.
  • Ability to keep up in highly technical conversations to make key decisions and effectively communicate tradeoffs with engineers and machine learning scientists.
  • Ability to think and act both tactically and strategically (6+ mo horizon). 
  • Excellent communication and stakeholder management skills. 
  • Ability to work with and influence senior leaders (Associate Director+) across various functional areas (business and tech).

Why You’ll Love Wayfair:

  • Time Off:
    • Paid Holidays
    • Paid Time Off (PTO)
  • Health & Wellness:
    • Full Health Benefits (Medical, Dental, Vision, HSA/FSA)
    • Life Insurance
    • Disability Protection (Short Term & Long Term Disability) 
    • Global Wellbeing: Gym/Fitness discounts (including US Peloton, Global ClassPass, and various regional gym memberships)
    • Mental Health Support (Global Mental Health, Global Wayhealthy Recordings)
    • Caregiver Services
  • Financial Growth & Security:
    • 401K Matching (Employee Matching Program)
    • Tuition Reimbursement 
    • Financial Health Education (Knowledge of Financial Education - KOFE)
    • Tax Advantaged Accounts
  • Family Support:
    • Family Planning Support
    • Parental Leave
    • Global Surrogacy & Adoption Policy
  • Professional Development & Recognition:
    • Rewards & Recognition 
    • Global Employee Anniversary Awards 
    • Paid Volunteer Work 
  • Unique Perks:
    • Employee Discount 
    • U.S. Bluebikes Membership
    • Global Pod Outings
  • Work/Life Balance:
    • Emphasizing a supportive & flexible work environment that encourages a balance between personal and professional commitments 

We are looking forward to your application!

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

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Average salary estimate

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What You Should Know About Product Manager, Machine Learning & Supplier Advertising Experience, Wayfair

As a Product Manager for Machine Learning & Supplier Advertising Experience at Wayfair, you’ll play a crucial role in managing the strategy, design, and execution of our Supplier Advertising offerings. Based in our vibrant Boston office, this hybrid position requires in-person collaboration on Tuesdays, Wednesdays, and Thursdays. At Wayfair, we believe in the power of technology to create amazing experiences in home shopping, and your expertise in building software products will be instrumental in driving significant growth for our suppliers. You will leverage AI/ML to develop efficient campaign management automation tools, which will empower our advertisers to execute effective ad campaigns effortlessly. Your responsibilities will include defining product vision, collaborating with cross-functional teams, and advocating for advertiser needs to boost their visibility on our platform. Working closely with engineering, business, and data science teams, you’ll influence the evolution of Wayfair’s advertising solutions and take part in shaping our roadmap. This role offers the chance to make substantial impacts while working in a fast-paced and supportive environment that values innovation and teamwork. We welcome those who are ready to embark on a journey that disrupts the norm and helps us grow, making it the perfect opportunity for a dynamic Product Manager like you!

Frequently Asked Questions (FAQs) for Product Manager, Machine Learning & Supplier Advertising Experience Role at Wayfair
What are the key responsibilities of the Product Manager, Machine Learning & Supplier Advertising Experience at Wayfair?

The Product Manager role at Wayfair involves partnering with senior leaders to tackle technical challenges, defining the vision for ad campaign tools, and collaborating across departments to advocate for advertisers’ needs. This position is essential for driving growth and improving the efficiency and scalability of our advertising processes.

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What qualifications do I need to apply for the Product Manager position at Wayfair?

To succeed as a Product Manager at Wayfair, you should have 3-5 years of experience in product management, particularly in software products with measurable impact. Familiarity with advertising, campaign management tools, and a track record of working closely with engineering and data science teams are highly advantageous.

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What does the collaborative environment look like for the Product Manager at Wayfair?

At Wayfair, the Product Manager collaborates with a diverse group of stakeholders, including engineers, business teams, and ML specialists. The role emphasizes teamwork, communication, and the integration of various perspectives to create effective advertising solutions that benefit suppliers and advertisers across the platform.

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How does the Product Manager drive the go-to-market strategies for advertising products at Wayfair?

As a Product Manager, you will partner with internal and external stakeholders to drive the go-to-market strategy. This involves ensuring that the products meet advertiser needs and successfully navigate the marketplace while monitoring the success and impact of features regularly.

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What is the importance of AI/ML in the Product Manager role at Wayfair?

AI/ML plays a pivotal role in the Product Manager position at Wayfair, as you will develop automation tools to optimize campaign management for advertisers. By utilizing cutting-edge technology, you can create solutions that simplify the advertising process, making it accessible for suppliers regardless of their prior experience.

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Common Interview Questions for Product Manager, Machine Learning & Supplier Advertising Experience
Can you describe your experience with managing advertising products in a B2B context?

In your answer, provide specific examples of advertising products you have managed in a B2B setting, focusing on challenges faced, strategies employed to overcome them, and the impact your work had on business growth. Highlight any collaboration with engineering or data teams.

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How do you approach defining product vision and requirements?

Share your methodology for gathering insights, defining product vision, and ensuring alignment with business goals. Discuss how stakeholder feedback influences your requirements and how you prioritize features to enhance user experience.

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What challenges have you faced in product management and how did you overcome them?

Identify particular challenges you encountered, such as resource constraints or stakeholder misalignment, and explain the steps you took to address these. Focus on adaptability, collaboration, and problem-solving skills demonstrated during these situations.

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What metrics do you consider essential for measuring the success of advertising products?

Explain the key performance indicators (KPIs) relevant to advertising products, such as return on ad spend (ROAS), engagement rates, and campaign conversion metrics. Discuss how you utilize data to inform product decisions and iterate on features.

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How would you handle conflicting feedback from various stakeholders?

Highlight your communication and negotiation skills, emphasizing how you would gather data to support your decision-making process and foster open dialogue among stakeholders. Discuss the importance of achieving consensus while prioritizing user needs.

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What role does user experience play in your approach to product management?

Discuss your belief in the centrality of user experience and how it informs your product decisions. Provide examples of how you’ve incorporated user feedback into product improvements to enhance usability and satisfaction.

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Can you explain your experience with AI/ML tools and their application in product management?

Share your practical experience with AI/ML technologies in developing products, including specific tools you have used. Emphasize outcomes related to automation, data analysis, and customer insights derived from these tools.

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How do you balance strategic planning with day-to-day product management tasks?

Describe how you allocate time to both strategic initiatives and urgent tasks. Share methods you employ to maintain focus on long-term goals while addressing immediate needs, such as sprint planning and project management tools.

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Why do you want to work for Wayfair as a Product Manager?

Reflect on Wayfair's mission and values, and articulate how your personal career goals align with the company’s vision for innovation and consumer experience. Mention specific aspects of the workplace culture that attract you.

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Full-time, hybrid
DATE POSTED
April 5, 2025

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