Email Digital Marketing Analyst - Brasil

As an Email Digital Marketing Analyst at World Business Lenders, your key responsibilities will include monitoring and analyzing lead quality, optimizing email marketing campaigns, and executing A/B tests to enhance customer engagement. You'll also be using HubSpot for campaign automation and managing audience segmentations, while tracking and reporting conversion metrics using Google Analytics and Ads to measure the effectiveness of each campaign.

To be successful as an Email Digital Marketing Analyst at World Business Lenders, you need at least three years of experience in digital marketing, with a strong focus on email marketing. Additionally, hands-on expertise in tracking conversions using Google Analytics and Ads is essential. Excellent analytical skills, attention to detail, and the ability to communicate findings effectively will also play a crucial role in this position.

Yes! The Email Digital Marketing Analyst role at World Business Lenders is designed for a completely remote work environment. Whether you are located in Turkey, LATAM, or India, you can enjoy a flexible work setup while contributing to our dynamic marketing team.

As an Email Digital Marketing Analyst at World Business Lenders, you will primarily utilize HubSpot for campaign automation and data analysis, along with Google Analytics and Google Ads for tracking conversions and measuring performance. Being proficient in these tools is crucial to optimize your campaigns effectively and drive engagement.

The Email Digital Marketing Analyst role at World Business Lenders offers competitive USD salaries, generous Paid Time Off (PTO), and the flexibility of working from home. This position is a great opportunity for career growth within the field of digital marketing while supporting a company that prioritizes your work-life balance.

When optimizing email marketing campaigns, I focus on analyzing past metrics such as open rates, click-through rates, and conversion rates. I perform A/B testing on different subject lines and email designs, utilize audience segmentation to tailor messages effectively, and continuously monitor performance using tools like Google Analytics to refine strategies.

In my previous roles, I have extensively used HubSpot for email marketing automation. I have created workflows for lead nurturing, segmented audiences based on behavior, and applied triggers for personalized messaging. This has enabled me to improve engagement rates significantly by delivering the right content to the right audience at the right time.

I implement audience segmentation by analyzing customer behavior and demographics data to create tailored marketing efforts. For example, I segment audiences based on purchase history, engagement levels, and geographic locations, allowing us to send more relevant content that resonates with each particular group and enhances engagement.

I utilize tools such as Google Analytics and Google Ads to track conversion metrics. By setting up goals and events, I can analyze user journeys and identify which campaigns are driving conversions. I also provide regular reports that include insights on ROI, highlighting successful strategies and areas for improvement.

I have developed and executed A/B tests for various email elements, including subject lines, content layout, and call-to-action placements. By analyzing the performance of different variations, I've been able to identify which elements drive better engagement and adjust future campaigns accordingly.

In a previous role, I worked on a product launch campaign that involved drip emails over several weeks. By segmenting audiences and personalizing the message content, we achieved a 25% increase in open rates. Continuous feedback from metrics allowed us to adjust our approach mid-campaign, leading to a successful product launch exceeding sales targets.

I regularly follow industry blogs, attend webinars, and participate in online marketing forums to stay informed about the latest digital marketing trends. I also engage in continuous learning through online courses that delve into new tools and techniques to ensure that my strategies are always current and effective.

Analytical thinking is crucial for an Email Digital Marketing Analyst. It allows me to interpret complex data, identify patterns, and understand customer behavior. This analytical approach is essential for making informed decisions that enhance campaign performance and drive better results.

To ensure high email deliverability rates, I place a strong emphasis on maintaining a clean email list by regularly removing inactive subscribers and avoiding spammy content. I also follow best practices for email authentication and monitor engagement metrics to help optimize future deliveries.

When receiving negative feedback from email campaigns, I take a proactive approach by analyzing the feedback to understand the root cause. I then assess my recent metrics and run targeted surveys to gather insights. This collective information informs my strategy adjustments for future campaigns to better meet audience expectations.