Social Media (SoMe) Specialist - Student/Part-time role

Planday from Xero is a leading digital solution that uncomplicates everyday scheduling and workforce management by making it easier for businesses and shift workers around the world to communicate, collaborate, and get work done.

Powered by a community of local industry experts, Planday provides a best-in-class digital platform that is easy to use, accurate, secure, and compliant with local needs and standards. From payroll to POS and reporting, its open API and tech ecosystem is scalable to fit shifting business needs and to build an engaged, flexible workforce.

Founded in 2004, Planday is headquartered in Copenhagen, Denmark and supports over 400,000 users across Europe and the US. Planday was acquired by Xero in 2021.

Are you a student looking to gain hands-on experience while studying? We're seeking a dedicated and enthusiastic part-time Social Media (SoMe) Specialist, based in our Copenhagen office. This student role will include a minimum 15 hours per week where you’ll provide support for our marketing team.

How you’ll make an impact

In this role, you'll be responsible for developing and executing comprehensive social media marketing strategies to enhance Planday’s global brand awareness and engagement. You'll act as  Planday’s voice on social media channels by following our customers, engaging with their content, and posting where relevant, and will consider and recommend some ways Planday might be realistically represented on new emerging social platforms.

• Plan, execute and continuously optimise Planday’s social media strategy, aligning it closely with our overall business objectives.
• Own the social media content calendar, ensuring alignment with broader marketing initiatives and stakeholders across the organisation.
• Enhance community engagement across all social media channels, ensuring consistent tone of voice and brand messaging.
• Lead the creation of social media content in collaboration with our internal marketing team and agencies.
• Develop social media guidelines and develop a plan to support employee brand advocacy and engagement.
• Conduct thorough KPI tracking and analysis, leveraging insights to inform strategic decision-making and refine tactics for enhanced performance and engagement.
• Conduct market analyses to identify learnings and best practices.

• A strong knowledge and passion for all things social media.
• Strong writing skills and an eye for the details.
• A collaborative team-player.
• A creative mindset with the ability to work independently and identify opportunities.
• Fluency in English - other languages are considered a plus.
• Ideally an educational background in e.g., Marketing and a high interest in SaaS / B2B

At Planday, we offer you:

- Benefits like pension, health insurance, inclusive support for new parents and generous vacation

- On top of your annual base salary, you are offered to be part of an Employee Share Plan

- Growth and progression opportunities – we want you to grow with us

- Flexible remote work

- Strong social culture with lots of team and company activities

- Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe

- Healthy work-life balance and autonomous approach to work. We trust in you and your abilities

Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.

At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.

As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.

All applicants will be considered for employment without attention to any personal characteristics.