Retention and Lifecycle Marketing Lead (Temporary Contract Position)

The Retention and Lifecycle Marketing Lead at Eternal will refine and optimize the customer journey, focusing on every aspect from driving waitlist signups to improving member retention. The role entails strategizing lifecycle marketing to increase conversions, overseeing the user journey from prospect to paying member, and collaborating with cross-functional teams. Additionally, this position will involve analyzing user data, managing multichannel communication strategies, and ensuring compliance with marketing best practices.

Eternal requires a candidate with over five years of experience in lifecycle marketing, particularly within B2C sectors such as healthcare or fitness. Strong expertise in email marketing and engagement strategies is essential, along with a data-driven mindset for performance analysis and testing. The ideal applicant should have a Bachelor's degree and experience with marketing automation tools like Customer.io, Iterable, or Braze.

The Retention and Lifecycle Marketing Lead directly contributes to membership growth by refining marketing strategies to enhance conversions and improve member engagement. By using techniques like audience segmentation, automation, and journey mapping, this role is pivotal in ensuring a smooth transition from waitlisting to paid membership and sustaining engagement over time.

The Retention and Lifecycle Marketing Lead position at Eternal is a temporary contract role, set to run from April to September 2025. This is a fantastic opportunity for marketers looking to make a significant impact during a defined period while working in a fast-paced and innovative environment.

In this role, the Retention and Lifecycle Marketing Lead will manage Customer.io, which is the primary tool for lifecycle marketing at Eternal. This involves overseeing email campaigns, managing audience segments, and ensuring that all automated processes function smoothly to enhance customer engagement.

When answering this question, highlight your specific experiences and successes in lifecycle marketing. Discuss campaigns you've led, the channels used, and the strategies that contributed to conversion rates. Emphasize your analytical skills and how you've used data to drive decisions, notably in the healthcare or fitness sectors.

Show your understanding of market segmentation by explaining the methods you use to segment audiences based on demographics, behaviors, and preferences. Share examples where segmentation helped improve engagement and retention rates, which is directly relevant to the needs of the Retention and Lifecycle Marketing Lead position at Eternal.

Discuss strategies such as personalized communications, customer feedback loops, and regular engagement through various channels. Provide specific examples of how these strategies have led to improved retention in your previous roles.

Outline your approach to defining KPIs and tracking performance over time. Mention analytical tools you’ve used and how you report your findings. It's crucial to communicate not just metrics, but how they translate to real business outcomes.

Provide a concise case study of a past campaign, focusing on its goals, the strategies implemented, and the results achieved. Highlight what you learned and how that experience prepares you for a role at Eternal.

Explain how you utilize data and analytics to guide your marketing strategies. Detail your experience with A/B testing and how the insights gained shaped future campaigns, aligning with Eternal’s data-driven focus.

Discuss your methods for staying updated on industry trends, such as subscribing to relevant publications, attending webinars, or networking within the industry. Highlight how this knowledge could be advantageous in the Retention and Lifecycle Marketing Lead role at Eternal.

Mention any specific marketing automation platforms you’ve used, like Customer.io, as well as analytics tools. Explain how familiarity with these tools enables you to execute effectively in a lifecycle marketing capacity, making you a fitting candidate for Eternal.

Elaborate on tactics you've employed to clean and maintain a healthy email list, focusing on compliance with best practices. Discuss how you address bounces, unsubscribes, and engagement metrics to preserve domain reputation, which is critical for Eternal.

Emphasize your experience working alongside different teams such as Product, Design, and Engineering. Share how open communication and collaboration have led to successful marketing initiatives and how this approach would benefit your role at Eternal.