Social Content Creator and Strategist

As a Social Content Creator & Strategist at P.F. Chang's, your primary responsibilities will include managing the content calendar, producing and editing photo and video content, writing engaging copy, and monitoring user-generated content across social media platforms. You'll also develop creative ideas, collaborate closely with the marketing team, and create content that aligns with our business objectives.

To qualify for the Social Content Creator & Strategist position at P.F. Chang's, you should ideally possess a Bachelor’s degree in graphic design, visual communication, or a related field, along with 2 to 5 years of experience in social media content creation. A strong portfolio demonstrating your capabilities in video production, photography, and social copywriting is essential.

Success for a Social Content Creator & Strategist at P.F. Chang's is measured through key performance indicators like follower growth, social engagement rates, brand awareness, and sales. Your contributions towards influencing these metrics will be vital in driving our brand forward.

A Social Content Creator & Strategist at P.F. Chang's should be well-versed in editing tools such as Adobe, Capcut, and Canva, as well as familiar with publishing tools like Emplifi and Sprout Social. Having knowledge of social listening tools and responding in a timely manner is also important for effective community engagement.

The content created by a Social Content Creator & Strategist at P.F. Chang's will include engaging video and photo assets tailored for social media platforms. This will involve capturing restaurant experiences, translating cultural trends into social content, and crafting relatable memes and posts that resonate with our audience.

When managing a content calendar, I prioritize organization and consistency. I ensure that each piece of content aligns with our brand's voice and goals, tracking upcoming trends and events that could influence our postings. Regular reviews and adjustments based on performance analytics are also crucial for optimizing engagement.

To keep content relevant and engaging, I closely follow social media trends and leverage insights from analytics to understand audience preferences. I also experiment with different formats, such as videos or memes, to see what resonates most, fostering creativity while maintaining relevance.

In crafting engaging social media copy, I focus on clarity, creativity, and a conversational tone. I often incorporate calls to action, relatable language, and emotional connections to resonate with the audience. Additionally, I adapt my writing to suit the platform's unique voice and dynamics.

One successful campaign I led involved creating a series of behind-the-scenes videos showcasing our team at work during a busy season. This campaign not only showcased our authenticity but also engaged our audience and increased interaction, leading to a significant boost in our follower growth and engagement metrics.

I have strong experience in video production and editing, utilizing tools like Premiere and TikTok to create dynamic content. I enjoy being both in front of and behind the camera, ensuring our messaging is visually compelling while also being authentic to our brand's identity.

User-generated content is invaluable for fostering community and encouraging engagement. I actively monitor for UGC, showcasing it on our platforms, as it highlights our loyal customers and builds a sense of belonging. By encouraging followers to share their experiences, we further amplify our brand's reach.

Data is a crucial component of my content creation process. I analyze performance metrics to understand what types of content perform well, allowing me to adjust my strategy accordingly. This data-driven approach helps enhance our engagement and tailor our messaging to better resonate with our audience.

I stay updated with the latest social media trends by following industry leaders, consuming relevant content on platforms like LinkedIn and Twitter, and actively participating in forums and webinars. Continuous learning helps me implement fresh ideas that can elevate our brand's presence.

Yes, I have collaborated with influencers in various campaigns. The experience is enriching as it allows for creative synergy and extends our reach to new audiences. I believe in aligning with influencers who genuinely resonate with our brand values, ensuring authentic collaborations that engage followers.

One of my biggest challenges in social media content creation is keeping up with rapidly changing algorithms and trends. I overcome this by remaining adaptable and continuously testing new approaches, all while staying connected with industry resources and analytics to guide my strategy effectively.