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Event Marketing Specialist

Adtucon is a cutting-edge media tech company that is revolutionizing performance-based advertising through the transformative power of AI. Our team of experts provides clients with expertise and knowledge in growth and performance marketing, driving business success through strategic insights and advanced technological solutions. With a pay-per-lead model for lead generation and no monthly fees, Adtucon powers customer acquisition for our clients — rewards only, no risks.

To carry out our mission we are looking for an Event Marketing Specialist to join our team.

WHAT WE WOULD LIKE YOU TO TAKE CARE OF

  • Support our marketing strategy through the design, organization, and execution of corporate events, conferences, and branding activities that support the growth of our business, generate qualified leads, and have a measurable impact on revenue.

  • Independently manage high-profile events, such as international conferences, trade shows, summits, and one-on-one meetings with strategic partners. Handle budget, logistics, and supplier selection, including venues, advanced technologies for digital events, and personalized services.

  • Collaborate with the marketing, sales, and communications teams to ensure that events align with the brand's vision.

  • Coordinate the support team during events, overseeing the management of the program, guests, and speakers, and supervising the creation of promotional materials for the events.

  • Work closely with the communications team to promote events through digital and traditional channels, such as social media, email marketing, and public relations.

  • Manage the assigned budget for each event, ensuring expenses are monitored and comply with company financial guidelines.

  • Manage and develop relationships with strategic partners, agencies, and other key stakeholders in the industry, maximizing the impact of events.

  • Develop a continuous engagement strategy, utilizing personalized follow-ups, webinars, post-event workshops, and other exclusive content to maintain participants' interest over time.

WHAT WE WISH YOU’D BRING WITH

  • At least 5-7 years of experience in event marketing, with experience in managing complex and international events.

  • Strong experience in using platforms for digital/hybrid events and managing advanced technologies. In-depth knowledge of CRM tools, marketing automation, data analytics, and social media marketing.

  • In-depth knowledge of key marketing and sales metrics, with experience in applying advanced funnel analysis techniques and conversion optimization.

  • Analytical skills: ability to use data to analyze and optimize platform performance, with a strong focus on achieving high-quality results.

  • Communication and leadership: excellent communication skills in both Italian and English (C1) and the ability to collaborate with different teams (technical, marketing, operations), as well as external stakeholders. Ability to manage priorities and motivate the team toward common goals.

  • Results-oriented mindset: practical and results-driven approach with the ability to make quick decisions to improve the platform continuously.

WHAT WE WOULD LIKE TO OFFER YOU

  • Join an innovative team during an exciting phase of growth: be part of a true Made in Italy success story;

  • Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program;

  • Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact.

  • Contract & Compensation: in line with the candidate’s experience

  • Portfolio of Benefits - pick what you like!

  • You'll be working in a hybrid setup

  • State-of-the-art hardware and software to make the magic happen!

D,E&I STATEMENT

At Adtucon, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based on professional experience, attitude, and the talent of each candidate.

ESG  STATEMENT

We are committed to minimising our environmental impact and promoting positive social change. Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint. At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond.

Find out more on our career page.

By applying to this job at this company, you're agreeing to the candidate data privacy policy published on the website of the company. #LI-SA1

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Event Marketing Specialist, Adtucon

Join Adtucon as an Event Marketing Specialist in beautiful Caserta, where we harness the power of AI to revolutionize performance-based advertising. At Adtucon, we pride ourselves on delivering exceptional marketing solutions that drive growth for our clients. As an Event Marketing Specialist, you'll lead the charge in designing, organizing, and executing corporate events, conferences, and branding activities that are crucial for generating qualified leads and boosting revenue. Your role will see you independently managing high-profile events such as international conferences and trade shows, all while overseeing budget management, logistics, and supplier selection. You'll be collaborating closely with our marketing, sales, and communications teams to make sure every event aligns beautifully with our brand vision. Communication will be key, as you'll also handle event promotions across various channels, ensuring maximum outreach. We're looking for someone who can build and nurture relationships with strategic partners, turning every event into an exciting opportunity for engagement. If you have 5-7 years of experience in event marketing and a results-driven mindset, we want to hear from you! Join our innovative team where your ideas matter and be part of a vibrant growth journey at Adtucon.

Frequently Asked Questions (FAQs) for Event Marketing Specialist Role at Adtucon
What are the responsibilities of the Event Marketing Specialist at Adtucon?

As an Event Marketing Specialist at Adtucon, you'll play a key role in developing and implementing our marketing strategy by managing corporate events, overseeing logistics, budgeting, and collaborating with various teams to ensure impactful execution.

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What qualifications are needed to become an Event Marketing Specialist at Adtucon?

To qualify for the Event Marketing Specialist position at Adtucon, candidates should have 5-7 years of experience in event marketing, strong communication skills in both Italian and English, and a proven ability to manage complex, international events.

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What type of events will the Event Marketing Specialist manage at Adtucon?

The Event Marketing Specialist at Adtucon will manage a range of events, including international conferences, trade shows, and summits, while also overseeing one-on-one meetings with strategic partners to enhance our networking opportunities.

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How does Adtucon support the professional development of its Event Marketing Specialist?

Adtucon fosters professional growth through career progression and internal rotation programs, offering Event Marketing Specialists ample opportunities to expand their roles and responsibilities within the organization.

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What technologies will the Event Marketing Specialist utilize at Adtucon?

In this role, the Event Marketing Specialist will leverage platforms for digital and hybrid events, CRM tools, marketing automation software, and data analytics to optimize event performance and achieve successful outcomes.

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Common Interview Questions for Event Marketing Specialist
Can you describe your experience with managing large-scale events?

To answer this question effectively, provide specific examples of events you’ve managed, detailing your role, the scale of the event, key challenges faced, and how you overcame them. Highlight your organizational and leadership skills.

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How do you ensure an event aligns with a company's brand vision?

Discuss the importance of aligning event content, themes, and promotional materials with the brand's mission and values. Mention how collaboration with other teams can facilitate this alignment and drive attendance.

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What strategies do you use for budget management during events?

Share your approach to budget planning, such as setting clear budget limits, tracking expenses meticulously, and finding cost-effective solutions without compromising quality. Mention your experience in negotiating with vendors.

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How do you handle unexpected challenges during an event?

Demonstrate your problem-solving skills by discussing a specific past challenge, how you identified the problem quickly, the measures you took to resolve it, and the outcome of those actions.

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What role does analytics play in your event marketing strategies?

Explain how you use data analytics to measure event success, enhance future planning, and inform decisions. Discuss tools you utilize for tracking attendee engagement and feedback for continuous improvement.

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What techniques do you implement to promote events effectively?

Outline your multi-channel marketing strategies, focusing on social media, email campaigns, and partnerships with influencers in your industry. Share a successful campaign as an example.

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Can you explain your experience with digital and hybrid events?

Share your familiarity with digital event platforms and the unique challenges these events present, such as engaging virtual audiences. Highlight any innovations you’ve integrated into past events.

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Describe a time when you had to manage multiple events simultaneously; how did you prioritize?

Provide a structured approach you use for event prioritization, like assessing deadlines, resource availability, and impact. Mention a specific example and the positive results achieved.

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How do you build relationships with key stakeholders and partners?

Discuss your networking philosophy and provide examples of routine engagement strategies you employ to cultivate strong relationships, whether through direct communication or collaboration in events.

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What do you believe is the key to successful event engagement?

Focus on the importance of understanding your audience’s interests and preferences, incorporating interactive elements, and following up post-event to maintain the relationship and interest.

Join Rise to see the full answer
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 28, 2025

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