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Director, Growth Marketing

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About Altruist

Altruist is the modern custodian built exclusively for independent financial advisors that combines a self-clearing brokerage firm with intuitive software for account opening, trading, reporting, and billing — all in one streamlined solution. Financial advisors across the U.S. have partnered with Altruist to reduce costs, save time, grow their business, and provide better outcomes for their clients. Our mission is to make financial advice better, more affordable, and accessible to everyone — but we can’t do it alone. We’re seeking exceptional talent to join our team. That’s where you come in!

If you’re passionate about challenging the status quo and making a meaningful impact in the financial advice industry, we’d love to meet you!

But first, our values

Kindness - Kindness doesn’t just equal niceness. We listen to understand. We embrace, and encourage healthy debate and diverse perspectives. We approach conflict openly, honestly, and respectfully.

Brilliance - Humility is the skill we’re most proud of and possessing a growth mindset is always top of mind. We take ownership in everything we touch; regularly using our unique superpowers to reach a common goal as a team. We succeed and fail as one.

Grit - When challenges arise, we stay laser focused on achieving our mission and finding a way forward, even when it’s hard. We are nimble and maintain a sense of urgency, swiftly adapting to change and overcoming obstacles.

The opportunity

Altruist is entering an exciting phase, and we're looking for a Director of Growth Marketing to join our Marketing team. As the Director of Growth Marketing you'll play a key part in establishing Altruist as the category defining brand in the custodial services space. You'll be leading a number of functions that collectively will drive awareness, demand, new customer acquisition, and revenue.

Your impact

Develop and oversee a holistic growth charter for new customer growth that optimizes for CAC, LTV, and ROI
Drive the long-term web and mobile app strategy by balancing data, technology, and design with customer needs
Oversee the refinement of media mix and marketing attribution models to optimize resource allocation, drive growth, and full-funnel performance
Develop and execute an SEO strategy to drive organic lead generation, customer acquisition, and revenue
Coordinate and lead cross-functional teams to ensure the implementation of website, app, and full-funnel initiatives that align with business goals
Work closely with business intelligence and finance teams to improve attribution, growth forecasts, ROI reporting, and communication of results to leadership
Partner across marketing functions, business intelligence, product, engineering to drive outstanding user experiences and improve our marketing reach and efficiency
Partner with creative and content teams to develop content and assets to drive performance and enhance the brand
Recruit and develop talent to perform at the highest levels and build out high-velocity growth marketing functions

What you bring

Experience - 10+ years of experience working in growth marketing at a B2B financial services, fintech, or SaaS organization
- Desire to up-level analytics tech stack and/or key marketing metrics to increase understanding of marketing spend and overall channel effectiveness
- Ability to take ownership and understand the full business funnel and how decisions impact the business and the bottom line
- A proven track record of performance optimization and experience leading cross-functional teams
- Strong track record of proven and documented success in driving user growth, engagement, and retention through innovative marketing strategies
- A strong analytics background and a high degree of proficiency using data platforms to drive decision making
Education - Ideally looking for a B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc.
Technical aptitude - You’re technologically savvy and can easily get up to speed on modern tech stacks (i.e. Hubspot, Salesforce, Amplitude, Navattic, Wordpress, Figma.)
Ownership - The pride you put into every aspect of your work is unparalleled and undeniable
Superb communication - Intentional dialogue is a superpower. You listen as well as you share your perspective with others.
Resilience - We’re inspired by your unwavering determination to achieve success, no matter the adversity you face along the way.
Assurance - Your confidence is brilliant, yet ego-less. You possess a strong knowledge base, the ability to discover the unknown, and are open to differing perspectives.
Creative problem solving - Identifying the problem is simply not enough. You’re instinctually creative with your approach in finding solutions to roadblocks.

San Francisco, CA salary range

$164,000—$224,000 USD

What we bring

Attracting and retaining top-tier talent is a priority. We are proud of the culture we’ve built and are cognizant of the ever-changing professional landscape. Our dynamic offering of perks and benefits are tailored for you to feel your best while doing your best.

A hybrid work schedule for most positions to promote strong, in-person collaboration and a healthy work-life-balance.
Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity.
Competitive pay, as well as equity for eligible positions
Premium healthcare, dental, and vision insurance plans
401k savings plan with matching contributions and immediate vesting
Generous paid parental leave
Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee
Physical and emotional wellness programs that nurture both your mind and body
Company perks program (includes discounts on pet insurance, fitness, cell phone plans, entertainment and travel, etc.)
Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.)

Total compensation includes a competitive benefits package along with equity in the form of Stock Options (ISOs) for eligible roles. For salaried positions, a salary offer will be determined by a number of factors including experience, skill level, internal pay equity, geographic location, and other relevant business considerations. We review all employee pay and compensation programs regularly to ensure fair, equitable, and competitive pay. At Altruist, we are committed to providing fair, equitable, and competitive compensation by leveraging market data to inform our pay bands. Base salaries will be reviewed at regular intervals throughout the year, typically in conjunction with performance review cycles. By evaluating compensation on a regular basis, we are able to reward high performance and ensure all employees have opportunities for growth.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Altruist we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Average salary estimate

$194000 / YEARLY (est.)

min

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$164000K

$224000K

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What You Should Know About Director, Growth Marketing, Altruist

Are you ready to take on the pivotal role of Director, Growth Marketing at Altruist in the vibrant city of San Francisco? This is not just any growth marketing position; it's your chance to lead and innovate in the exciting landscape of financial advisory services. At Altruist, we're redefining how independent financial advisors connect with their clients through our cutting-edge platform. You'll be at the helm, driving awareness, demand, and acquisition strategies that directly impact our bottom line and support our mission to make financial advice better and more accessible. In this role, you'll develop a comprehensive growth charter and refine our digital strategies to ensure we’re maximizing customer lifetime value while optimizing marketing spend. Collaborating with cross-functional teams and utilizing your extensive data analytics experience, you'll work to enhance user experiences and build a robust marketing presence. Altruist values creativity, resilience, and a genuine passion for making a difference, which is why we're looking for someone with a background in B2B fintech or SaaS and a proven track record in leading successful growth initiatives. If you're excited about harnessing your expertise to challenge the status quo and help us carve out our place as the category-defining brand in custodial services, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Director, Growth Marketing Role at Altruist

What are the main responsibilities of the Director, Growth Marketing at Altruist?

As the Director, Growth Marketing at Altruist, you will spearhead a holistic growth charter aimed at optimizing customer acquisition costs, lifetime value, and return on investment. Your responsibilities include developing web and mobile app strategies, refining media mix, overseeing marketing attribution, and executing SEO plans for organic lead generation. You’ll lead cross-functional teams, partner with various departments, and drive initiatives that align with our business goals.