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VP of Retail Operations

Company Description

Aspen Skiing Company owns and operates four mountains—Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk—creating premium, sustainable, and transformative experiences in recreation, culture, and nature. In addition, Aspen Skiing Company runs the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets.

Job Description

The Vice President of Retail Operations is responsible for the strategy, planning, direction, coordination, and oversight of all retail and rental activities and revenue generation, ensuring development and implementation of engaging consumer experiences and efficient operations and systems to meet current and future needs of Aspen Skiing Company. The role will direct and enhance the current retail experience in addition to growing and implementing industry best practices and driving change. This leader will have the highest level of business acumen and also possess exceptional people leadership and team development within a retail and rental environment.

The budgeted salary range for this position is $175,000-$225,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.

Applications for this position will be accepted until March 20, 2025.
 

Essential Job Functions/Key Job Responsibilities

  • Establishes and implements the strategic vision and business goals of the retail/rental division.
  • Collaborates with other executive leadership members to develop and execute a retail/rental business plan and recommended direction, while supplying expertise and guidance on industry trends.
  • Develops a best-in-class consumer retail experience as the north star for the retail network
  • Institute best-in-class merchandising capabilities to elevate the choice to the target consumer
  • Identifies, recommends, and implements new policies, processes, and systems required to achieve the goals and execute upon the business plan.
  • Develops and drives retail / rental revenue growth strategies across both on-and-off mountain outlets.
  • Leverages all available data and analytics to document and influence client buying habits and client experience.
  • Leads and develops a high-impact, cross-functional team by setting clear priorities and expectations, while fostering collaboration, motivating the team, and driving the culture of the division.
  • Institutes analytics best practices and processes across operations, merchandising, buying, forecasting, supply chain & logistics.
  • Develops multi-year plans for purchasing, inventory management, and warehouse processes.
  • Focuses on the most efficient use of company resources—including putting together staffing plans and planning for new system implementations—in order to achieve the highest ROI.
  • Understands opportunities for improvement across multiple lines of business and drives rental /retail efficiencies to improve P&L.
  • Serves as head point of contact with finance and technology teams to implement capital and technology investments.
  • Other duties as assigned.

Qualifications

Education & Experience Requirements

  • Bachelor's degree required, advanced degree preferred
  • 10+ years’ experience in retail leadership, ideally within the recreation or outdoor industry
  • Experience setting and communicating a clear strategy, leading profitable business, building a visionary brand and retail experience, top-tier merchandising experience, and managing a team of diverse talent

Knowledge, Skills, and Abilities

  • Proven track record of leading general retail or rental management strategies.
  • Strong knowledge and perspective of global retail experience.
  • Possesses and continues to build industry-relevant relationships and partnerships.
  • Exceptional leadership skills and the ability to develop a team working cross-functionally across all levels.
  • Strong analytical, financial, and business acumen including direct P&L oversight.
  • Strong computer skills including Excel and retail POS systems.
  • Ability to foster a collaborative environment and provide ongoing training to ensure high performance and professional growth

Additional Information

Work Environment & Physical Demands 
•    Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements  
•    No adverse or hazardous conditions 
•    Not required, but preferred to be able to occasionally lift, push or pull 50 lbs. individually or with assistance

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

 

 

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster

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Average salary estimate

$200000 / YEARLY (est.)
min
max
$175000K
$225000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VP of Retail Operations, Aspen Skiing Company

If you're a visionary leader with a passion for retail and operations, Aspen Skiing Company has an incredible opportunity for you as the Vice President of Retail Operations. Nestled in the breathtaking Aspen, CO, our company is dedicated to creating memorable experiences across our four stunning mountains. In this key role, you’ll be the driving force behind our retail and rental activities, shaping the strategic direction and overseeing the execution of our business plans. Your expertise will enhance the customer experience while integrating industry best practices into our operations. With a focus on data-driven insights, you’ll lead a cross-functional team to innovate and grow revenue, all while ensuring that our offerings align with the values of sustainability that we hold dear. Achieving goals that elevate customer engagement is your primary responsibility, and your leadership will inspire a culture of collaboration and growth. If you're excited about building a top-tier retail experience and fostering a team that thrives on innovation, we want to hear from you! With a competitive salary range of $175,000-$225,000 and bonus eligibility, Aspen Skiing Company provides an environment where your leadership can make a significant impact. Join us in making Aspen a one-of-a-kind destination for recreation while thriving in your career. Applications will be accepted until March 20, 2025 – don’t miss your chance to be part of this dynamic team!

Frequently Asked Questions (FAQs) for VP of Retail Operations Role at Aspen Skiing Company
What are the key responsibilities of the VP of Retail Operations at Aspen Skiing Company?

As the VP of Retail Operations at Aspen Skiing Company, you will be responsible for the strategic vision and oversight of all retail and rental activities. Your duties will include developing business plans, enhancing the consumer retail experience, leading revenue growth strategies, and fostering a collaborative team culture while implementing industry best practices.

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What qualifications are required for the Vice President of Retail Operations position?

Candidates for the Vice President of Retail Operations role need a Bachelor's degree, with an advanced degree preferred, alongside 10+ years of retail leadership experience, ideally in the recreation or outdoor industry. Demonstrated success in strategy communication, profitable business management, and team leadership is crucial.

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How does Aspen Skiing Company measure success for the VP of Retail Operations?

Success for the VP of Retail Operations at Aspen Skiing Company is measured through revenue growth, enhanced customer experiences, the implementation of new policies and systems, and the effective development of a high-impact team. Additionally, leveraging data analytics to drive client satisfaction is a key metric.

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What experience is beneficial for a candidate applying for the VP of Retail Operations role?

Ideal candidates for the VP of Retail Operations position should possess a strong background in retail or rental management, with proven achievements in elevating the consumer experience, leading diverse teams, and showcasing exceptional analytical and financial skills, particularly surrounding P&L oversight.

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What type of work environment can a VP of Retail Operations expect at Aspen Skiing Company?

The work environment for the VP of Retail Operations at Aspen Skiing Company is collaborative and fast-paced, centered on innovation and team growth. Candidates should be able to perform tasks involving both office and mountain environments, contributing to a culture that values sustainability and extraordinary customer experiences.

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Common Interview Questions for VP of Retail Operations
Can you describe your experience with retail management strategies as a VP of Retail Operations?

When discussing your experience with retail management strategies, highlight specific examples of how you have developed or executed retail strategies that led to significant revenue growth. Be sure to point out your roles in team leadership, analytics utilization, and your understanding of customer behavior.

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How do you approach creating an engaging consumer retail experience?

To create an engaging consumer retail experience, discuss your methodology for researching customer preferences and incorporating feedback into the retail strategy. Share examples of successful initiatives you've undertaken, such as implementing new merchandising strategies or enhancing customer service protocols.

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What metrics do you find most important when assessing retail performance?

When assessing retail performance, important metrics include sales growth, customer satisfaction scores, and inventory turnover rates. Articulate how you utilize these metrics to inform decision-making and improve the overall performance of the retail division.

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How do you lead a diverse team to achieve retail objectives?

Leading a diverse team to achieve retail objectives requires effective communication and the ability to understand individual strengths. Share examples from your experience where you have motivated team members, fostered collaboration, and built a culture of support and professional growth.

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Can you provide an example of a successful merchandising strategy you've implemented?

Discuss a specific merchandising strategy you've implemented that resulted in increased sales or customer engagement. Highlight the research involved, execution details, and the outcomes achieved, emphasizing your role in the success of that initiative.

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What role do you believe analytics play in retail operations?

Analytic play a vital role in retail operations by providing insights into customer preferences, inventory management, and sales trends. Explain how you've previously used data to drive decision-making, optimize processes, or enhance customer experience.

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How do you ensure continuous improvement in retail operations?

Continuous improvement in retail operations can be ensured through regular evaluation of processes, soliciting feedback from both staff and customers, and staying informed of industry best practices. Share how you've implemented feedback loops and revised strategies to create a culture of continuous improvement.

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What is your experience with budget management in a retail environment?

Talk about your experience managing budgets within a retail environment, including how you set financial goals, monitored expenditures, and adjusted plans based on performance. Highlight any instances where you were able to significantly impact profitability.

Join Rise to see the full answer
How do you leverage technology to enhance the retail experience for customers?

Leverage technology by discussing specific systems you've implemented, such as POS systems or customer relationship management tools, that have positively affected the retail experience. Provide examples of how technology integration has streamlined operations or improved customer engagements.

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What strategies do you propose for driving sales in a seasonal business like Aspen Skiing Company?

Driving sales in a seasonal business requires innovative marketing strategies, effective inventory management, and tailored customer engagement initiatives. Discuss specific strategies you have used to maximize sales during peak seasons while maintaining customer satisfaction.

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Aspen is one of the world’s premiere destinations for inspiration and transformation at the intersection of recreation, nature, and culture. Aspen Skiing Company (“ASC”) was founded 75 years ago following World War Two in a moment of vision and re...

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March 18, 2025

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