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Chief Revenue Officer

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 11 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good. 

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

The Role

This is a rare opportunity to step into a high-impact, global leadership role with all the ingredients for success already in place. You’ll be joining a company that’s ready to scale rapidly - with a differentiated and proven product, some of the world’s largest retailers already loyal customers, zero customer churn and a talented and mission-driven team. 

As our Chief Revenue Officer (CRO), you will be responsible for driving and accelerating revenue growth across all go-to-market functions, including New Business, Retail Partnerships, Customer Success, and Marketing. You will define and execute the strategy to drive predictable, sustainable revenue growth in existing and new markets while strengthening our position as the trusted platform for retail crime intelligence.


This role is critical to take us from a strong foundation to market leader as we continue to expand globally, particularly in the enterprise segment, with a strong focus on large retail brands and public safety organizations. You will be responsible for building a high-performance commercial organization, optimizing processes, and ensuring our revenue strategies align with our company’s mission, vision, and values.

Practically this will involve: 

Revenue Strategy & Growth

  • Develop and execute a comprehensive revenue growth strategy that aligns with the company’s short- and long-term objectives.
  • Scale and refine our go-to-market strategy, ensuring a strong pipeline and predictable revenue growth.
  • Own all revenue-generating functions, including Sales, Marketing, Customer Success, and Partnerships, ensuring cross-functional alignment.
  • Drive expansion into new markets, verticals, and geographies while strengthening our position in existing ones.

Enterprise Sales Leadership

  • Lead and optimize our enterprise sales strategy, ensuring we continue to win and expand within large retail and public safety sectors.
  • Build and maintain relationships with Fortune 1000 decision-makers, public sector leaders, and key industry stakeholders.
  • Implement scalable sales methodologies, leveraging data and analytics to improve forecasting and sales efficiency.
  • Drive land-and-expand strategies within existing accounts while identifying new strategic opportunities.

Customer Success & Retention

  • Ensure best-in-class customer experiences that drive retention, renewal, and expansion.
  • Align post-sales functions to maximize customer value realization, ensuring high Net Revenue Retention (NRR).
  • Champion customer advocacy and partner with Product to influence roadmap decisions based on customer insights.

Marketing & Demand Generation

  • Oversee demand generation, account-based marketing (ABM), and brand strategy to drive pipeline growth.
  • Partner closely with the Marketing team to ensure alignment between inbound and outbound strategies.
  • Drive thought leadership initiatives to position the company as a market leader.

Partnerships & Ecosystem Growth

  • Expand our ecosystem by fostering relationships with system integrators, alliances, and key industry players.

Operational Excellence & Leadership

  • Build, lead, and scale a high-performing global revenue organization.
  • Establish and optimize key revenue metrics, reporting, and forecasting to provide data-driven insights.
  • Drive efficiency in sales motions, deal cycles, and expansion strategies.
  • Cultivate a strong, inclusive, and high-performance culture across all GTM teams.

The success of the Chief Revenue Officer will be measured by:

Revenue Growth

  • Achieve and exceed ARR and NRR targets quarter over quarter.
  • Drive market expansion and customer acquisition growth.

Enterprise Sales & Retention

  • Expand enterprise customer base, particularly in retail and public safety.
  • Increase Net Revenue Retention (NRR) and improve customer lifetime value (LTV).

Go-To-Market Efficiency

  • Reduce sales cycle length while increasing win rates and deal sizes.
  • Improve pipeline velocity and sales team productivity.

Customer & Partner Success

  • Increase customer satisfaction (CSAT) and Net Promoter Score (NPS).
  • Develop strategic partnerships that contribute to revenue growth.

Team & Culture Leadership

  • Build and sustain a high-performing, diverse, and engaged global GTM team.
  • Foster cross-functional collaboration between Sales, Marketing, CS, and Product.

You’ll be reporting to Phil Thomson, Chief Executive Officer

Phil Thomson After four years as a commercial lawyer, I co-founded Auror to make a real difference in the world by helping communities prevent and solve crime. Over the past 12 years, we've grown into a global company working with leading retailers and law enforcement agencies, but what I’m most proud of is the incredible team we've built along the way. I care deeply about creating a place where people feel connected to our mission, supported to do their best work, and genuinely enjoy being part of the journey. Outside of work, life is wonderfully full with four young boys who keep me grounded and busy!

We’re looking for:

  • 10+ years of experience in revenue leadership roles, with a proven track record of scaling enterprise B2B technology companies.
  • Experience leading global, SaaS, enterprise-focused sales and go-to-market teams.
  • Deep understanding of the retail and/or public safety sectors is a significant plus.
  • Experience in Series C+ growth-stage companies, leading teams through high-growth scaling.
  • Demonstrated success in building and executing enterprise sales strategies, including complex deal negotiations and strategic partnerships.
  • Strong analytical mindset with experience in data-driven decision-making, revenue forecasting, and performance measurement.
  • Proven ability to attract, develop, and retain top GTM talent globally.
  • Strong executive presence with excellent communication and stakeholder management skills.

We are looking for people who demonstrate a strong alignment to our Guiding Principles (you can find these on our Careers page).

Auror is committed to providing an inclusive and accessible application process to all candidates and we are actively working to improve diversity within the tech industry. We celebrate diversity and inclusiveness at Auror, regardless of (but not limited to) race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

If you need adjustments to any part of our recruitment process because of accessibility reasons, please do not hesitate to let us know during the application process. We will work with you to identify adjustments that will allow you to perform at your best.

  • Competitive salary range and incentive program: Depending on level of experience, 450 - 600k OTE
  • Employee share scheme: You’ll own part of a company making a real difference!
  • Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
  • Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
  • Health Care Plan (Medical, Dental & Vision): Auror covers 100% of the cost of your health insurance plan with United Healthcare & Metlife. 
  • Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including: Wellness Days,  and up to three expert sessions paid for every year.
  • Family-friendly: We offer comprehensive parental leave and benefits for primary and non-primary caregivers, including a baby bonus and meals delivered to your door.
  • Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
  • Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.

Next steps:

If you’re excited about our mission and you have the experience and a passion for this role, please hit “Apply”.

If you’re not sure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway! We’re proud that Auror is a place where everyone can learn and grow so we’d love to hear from you.

You'll be asked to submit a cover letter as part of your application. While this is optional we do encourage it, as we find cover letters can tell a story that resumes alone often cannot. Our hiring team love to understand what attracted you to this role and why you are excited about the opportunity to join Auror.

Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above, or if you have any accessibility requirements, we’ll be able to help you from there.

Average salary estimate

$525000 / YEARLY (est.)
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$450000K
$600000K

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What You Should Know About Chief Revenue Officer, Auror

At Auror, we are on a mission to empower the retail industry to combat theft and Organised Retail Crime, a staggering $150 billion global issue. We're looking for a passionate and driven individual to take on the role of Chief Revenue Officer (CRO). This is a unique opportunity to join a rapidly scaling company with a proven product and partnerships with some of the largest retailers worldwide. As the CRO, you'll lead the charge in accelerating our revenue growth strategy across all go-to-market functions. Your responsibilities will include spearheading the creation of a robust revenue strategy that not only drives predictable growth but also nurtures our relationships with key stakeholders in the retail sector. You’ll guide a high-performance commercial organization that optimizes sales processes and aligns with our mission. With your expertise, you will build strategies that not only expand our market reach but also enhance customer success and retention. At Auror, we value innovation and teamwork, and you will play a vital role in fostering a culture that prioritizes collaboration across Sales, Marketing, and Customer Success teams. This position is about making a significant impact on the fight against crime while working with a dedicated team. If you are interested in a role that combines strategic leadership with a purpose-driven mission, we want to meet you!

Frequently Asked Questions (FAQs) for Chief Revenue Officer Role at Auror
What are the key responsibilities of the Chief Revenue Officer at Auror?

The Chief Revenue Officer at Auror is crucial in driving and accelerating revenue growth across all go-to-market functions. This includes developing a comprehensive revenue growth strategy, leading enterprise sales efforts, optimizing customer success, and overseeing marketing initiatives. The CRO will also be responsible for ensuring cross-functional alignment among Sales, Marketing, and Customer Success, and will play a key role in expanding into new markets and verticals.

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What qualifications are necessary for the Chief Revenue Officer role at Auror?

Candidates for the Chief Revenue Officer position at Auror should ideally have over 10 years of experience in revenue leadership roles, particularly in scaling enterprise B2B technology companies. Familiarity with the retail and public safety sectors is a significant advantage. The ideal candidate should also have a proven track record in leading global SaaS sales teams and executing data-driven strategies for revenue growth.

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How does Auror define success for its Chief Revenue Officer?

Success for the Chief Revenue Officer at Auror is measured by achieving and exceeding annual recurring revenue (ARR) and net revenue retention (NRR) targets, expanding the enterprise customer base, and improving pipeline velocity and sales team productivity. Additionally, enhancing customer and partner satisfaction through strategic initiatives is also a key indicator of success.

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What kind of work culture can a Chief Revenue Officer expect at Auror?

Auror fosters a culture that emphasizes collaboration, inclusiveness, and high performance. The Chief Revenue Officer will have opportunities to cultivate a strong team spirit across various functions and contribute to a workplace that values innovation and personal growth. Auror offers flexibility and promotes a healthy work-life blend, underlining the importance of both professional and personal well-being.

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How does Auror support its employees' professional development, especially for the Chief Revenue Officer?

Auror is committed to the professional development of its employees, including the Chief Revenue Officer. The company supports participation in courses, conferences, and events designed to enhance skills and knowledge. Additionally, they foster a culture of continuous learning, ensuring that leaders have the resources and support needed to excel in their roles.

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Common Interview Questions for Chief Revenue Officer
Can you describe your experience in driving revenue growth in previous roles?

When answering this question, provide specific examples of your achievements in previous positions, highlighting strategies you implemented that led to measurable revenue increases. Discuss the metrics you used to track success and how you adapted your approaches to overcome challenges.

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How do you prioritize and align cross-functional teams toward revenue goals?

In your answer, emphasize your collaborative approach. Mention how you foster communication between departments like Sales, Marketing, and Customer Success, and share techniques you've used to ensure everyone is working toward common objectives.

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What strategies would you implement to penetrate new markets?

Be prepared to discuss various market penetration strategies you’ve employed in the past. Highlight the steps you take to analyze a new market, identify key decision-makers, and implement targeted marketing campaigns to drive interest and outreach.

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How have you optimized customer success in your previous roles?

Share specific strategies you've implemented to enhance customer success and retention. Discuss how you've leveraged customer feedback to inform product development and service improvements, and the impact these measures had on overall revenue growth.

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What metrics do you consider critical for measuring revenue success?

Identify metrics you believe are crucial for tracking revenue success, such as ARR, NRR, sales cycle length, and customer satisfaction scores. Explain why these metrics are significant and how they inform your decision-making process.

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Can you share an example of how you've developed a high-performing sales team?

Answer this by discussing your recruitment strategies, training programs, and how you foster a culture of accountability and performance within your team. Offer examples that show your leadership style and the results achieved.

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What is your approach to managing and negotiating complex deals?

Outline your strategies for negotiation, emphasizing your understanding of the client's needs, maintaining flexibility, and using data to substantiate your proposals. Provide an example of a complex deal you've successfully closed.

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How will you drive demand generation at Auror?

Explain the approaches you've used in past roles to fuel demand generation. Discuss your experiences with account-based marketing, lead generation techniques, and how you ensure alignment between marketing campaigns and sales initiatives.

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What role does data play in your decision-making process for revenue growth?

Highlight your analytical skills by discussing specific instances where data-driven insights led to revenue-enhancing strategies. Talk about how you leverage analytics to monitor performance and adjust tactics in real-time.

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Why are you passionate about the mission of Auror?

Share your personal motivations regarding the fight against retail crime and how Auror's mission resonates with your values. Discuss how you see your background aligning with this mission and your enthusiasm for contributing to meaningful change.

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DATE POSTED
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