As the Enterprise Marketing Lead at Blockhouse, you will develop and execute the go-to-market strategy specifically for our execution analytics and smart order routing technology. Your responsibilities also include creating institutional-grade marketing materials, managing our content strategy across various platforms, executing email campaigns, and participating in industry events to enhance our brand presence.

Candidates for the Enterprise Marketing Lead position at Blockhouse should have a minimum of 2 years of marketing experience in financial technology, trading platforms, or institutional finance. A strong understanding of execution trading workflows and experience creating B2B marketing materials for institutions like hedge funds or trading firms are also essential.

The Enterprise Marketing Lead contributes to client engagement at Blockhouse by developing compelling messaging that translates complex execution research into digestible content tailored for institutional investors. You will drive demand generation through data-driven marketing strategies and analyze performance metrics to enhance client engagement.

In the role of Enterprise Marketing Lead at Blockhouse, you will create various marketing materials including pitch decks, one-pagers, case studies, and whitepapers that are tailored to the trading technology market. These materials are crucial for supporting client outreach and enhancing brand visibility.

Blockhouse offers significant opportunities for growth to the Enterprise Marketing Lead, including ownership of marketing strategy in a cutting-edge technology firm. You will collaborate with top-tier professionals in the industry and have a chance to influence our brand positioning through thought leadership and participation in major events.

Focus on specific projects you've worked on, emphasizing the type of materials you created and their impact. Highlight your understanding of the unique needs of financial institutions and how you tailored your messaging to resonate with them.

Discuss your process for researching target markets, identifying pain points, and aligning product features with client needs. Emphasize the importance of cross-departmental collaboration, particularly with sales and product teams, to ensure the strategy is cohesive.

Explain the key performance indicators (KPIs) you track, such as conversion rates and engagement metrics. Demonstrate your ability to use data analytics tools to assess campaign effectiveness and how you adjust strategies based on insights gained.

Share specific details about the campaign's goals, your target audience, and the strategies you implemented. Discuss the results achieved and any lessons learned that you applied to future campaigns.

Discuss your strategies for staying informed about industry changes, such as attending conferences, subscribing to relevant publications, or networking with other professionals in financial technology. Highlight how this knowledge informs your marketing strategies.

Talk about specific projects and the type of content you've created for hedge funds or similar institutions. Explain how your content addressed the specific needs and challenges of these clients.

Emphasize your approach to simplifying complex ideas into clear messaging. Discuss your process for feedback and revisions, and how you collaborate with teams to gather insights that enhance your messaging.

Share examples of campaigns you've executed on platforms like LinkedIn, focusing on strategies to engage institutional investors. Discuss metrics you've tracked and what you've learned from those campaigns.

Provide a specific example of a campaign where you noted underperformance. Explain how you identified the issue, what adjustments you made, and the subsequent impact on the campaign's success.

Summarize your relevant experience, skills, and passion for financial technology. Link your personal values and professional goals with Blockhouse's mission to enhance execution and trading solutions for clients.