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Influencer Affiliate BD

About BTSE:

ERL is a specialized service provider dedicated to delivering a full spectrum of front-office and back-office support solutions, each of which are tailored to the unique needs of global financial technology firms. ERL is engaged by BTSE Group to offer several key positions, enabling the delivery of cutting-edge technology and tailored solutions that meet the evolving demands of the fintech industry in a competitive global market. 


BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.



About the Opportunity:

We are a top global crypto exchange looking to grow and expand our network of KOLs/influencers and marketing partners division. We are seeking a digitally savvy and experienced marketing mind to strengthen our relations with Key Opinion Leaders and other marketing partners such as consumer brands, entertainment companies, etc. This candidate must be a highly flexible team player with experience and an existing network in the crypto industry.


Responsibilities:
  • Building a go-to network of KOLs and influencers to help build awareness for and grow the BTSE brand.
  • Building relationships with other potential marketing partners, such as consumer brands, sports brands, entertainment companies, etc. 
  • Working with our content team to research, create and design relevant content for your team of influencers and campaigns.
  • Manage end-to-end influencer marketing projects from conceptualization to execution and reporting
  • Identify the right Key Opinion Leaders for different objectives, negotiating budgets with them for both short-term campaigns and long-term relationships
  • Provide accurate and up-to-date profiles of KOLs to support marketing strategy and tactics.
  • Manage offline events for KOLs of interest. Must be willing to travel.
  • Preferably located in Taipei or Singapore but open to remote hires in Asia time zone.


Requirements:
  • Excellent communication skills.
  • Strong interpersonal and oral communication skills in English.
  • Proven ability to collaborate effectively with KOLs and influencer teams.
  • Demonstrated ability to cultivate partnerships and support the growth of KOLs and influencers.
  • Experience managing and negotiating with influencers, KOLs, and agencies.
  • Detail-oriented and well-organized, able to juggle various priorities under tight deadlines.
  • Solid knowledge of blockchain, cryptocurrency, and trading.
  • At least two years of relevant experience.


Nice to Haves
  • Existing relationships with key players in the crypto industry or related fields.
  • Experience managing events or campaigns in the entertainment or consumer brand sectors.
  • Familiarity with social media analytics tools and campaign tracking.
  • Experience working in a fast-paced, multicultural environment.


#LI-JY1

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What You Should Know About Influencer Affiliate BD, BTSE

Join BTSE Group as an Influencer Affiliate BD and become part of a dynamic team at the forefront of the rapidly evolving fintech and blockchain industry! Based in the bustling city of Hong Kong, this role is perfect for someone who is not just looking for a job but a place to grow and make an impact. At BTSE, we're dedicated to empowering businesses with cutting-edge technology, and we're expanding our network of Key Opinion Leaders (KOLs) and marketing partners. Your mission will be to create new relationships with influencers and brands in the crypto space, crafting outstanding marketing strategies that resonate with audiences around the globe. You'll work closely with our content team to develop engaging materials for campaigns while managing marketing projects from start to finish. If you thrive in collaboration and are passionate about the blockchain world, your skills in negotiation and partnership-building will shine as you connect with key players and manage KOL relationships. A bit of travel might be involved, as you’ll be overseeing offline events for KOLs and influencers. If you have solid experience in the crypto industry, exceptional communication skills, and a vibrant network, we want you on board. Here at BTSE, the sky's the limit, so if you’re ready to step up and embrace this exciting opportunity, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Influencer Affiliate BD Role at BTSE
What are the main responsibilities of an Influencer Affiliate BD at BTSE Group?

As an Influencer Affiliate BD at BTSE Group, you will be responsible for building and nurturing relationships with Key Opinion Leaders (KOLs) and marketing partners. This includes managing influencer marketing projects from conception to execution and developing the BTSE brand in collaboration with content teams. Additionally, you will be identifying suitable KOLs for campaigns, negotiating budgets, and providing detailed profiles to support marketing strategies.

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What qualifications are required for the Influencer Affiliate BD position at BTSE Group?

To thrive as an Influencer Affiliate BD at BTSE Group, candidates should possess excellent communication skills, a demonstrated ability to collaborate effectively with influencers, and at least two years of relevant experience in the crypto or marketing industry. Familiarity with blockchain and cryptocurrency trends is essential, along with strong organizational skills for managing multiple priorities under tight deadlines.

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What experience is useful when applying for the Influencer Affiliate BD role at BTSE?

Useful experience for an Influencer Affiliate BD role at BTSE includes managing and negotiating with influencers and having existing relationships within the crypto community or related fields. Familiarity with social media analytics tools, event management, and content creation will significantly boost your application as you aim to create impactful campaigns.

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How does BTSE Group support its Influencer Affiliate BD employees' growth?

BTSE Group prides itself on fostering a culture of growth and innovation, providing ample opportunities for Influencer Affiliate BD team members to enhance their skills. Employees are encouraged to collaborate with a diverse range of partners, stay abreast of industry trends, and engage in continuous learning, ensuring they expand their expertise while contributing to exciting projects.

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Is travel a requirement for the Influencer Affiliate BD role at BTSE Group?

Yes, the Influencer Affiliate BD role at BTSE Group may involve travel as you'll be required to manage offline events for KOLs and influencers. This aspect of the job provides you with the opportunity to engage directly with industry leaders and amplify the BTSE brand on a personal level.

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Common Interview Questions for Influencer Affiliate BD
How do you plan to build a network of KOLs for BTSE Group?

A successful response would highlight your strategic approach to networking, leveraging existing contacts in the crypto space, and using social media platforms to engage with KOLs. Additionally, elaborating on how you would research and identify potential influencers aligned with BTSE's values will show your understanding of the role.

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Can you describe a successful influencer campaign you managed?

When answering, focus on a specific campaign where you were instrumental. Share details about your role, the strategy employed, the results it achieved, and what you learned from that experience. This demonstrates your practical experience and insight into influencer marketing.

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What metrics do you consider when analyzing the success of an influencer marketing campaign?

Discuss key performance indicators (KPIs) such as engagement rates, conversion rates, reach, and ROI. Emphasize your analytical skills and how you use data to inform future campaigns, making it clear you are results-driven.

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How do you approach relationship-building with influencers?

Emphasize the importance of authenticity in building relationships with influencers. Discuss how you would take time to understand their brand and values, ensuring mutual benefit. Sharing previous experiences can reinforce your capability in this area.

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What challenges have you faced while working with KOLs, and how did you overcome them?

Provide a real-life example of a challenge that arose and the actions you took to tackle it. Highlight your problem-solving skills and the outcome, showing that you can handle adversity professionally.

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How do you keep current with trends in the cryptocurrency and blockchain sectors?

Talk about specific industry publications, podcasts, or events you follow. Demonstrating your commitment to staying informed about industry developments shows your passion for the role and the fintech industry.

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What is your strategy for negotiating budgets with influencers?

Outline a balanced approach that considers both the influencer's worth and the company's budget. Describe past experiences where you successfully negotiated terms that resulted in win-win situations.

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How do you ensure that your influencer campaigns align with BTSE Group's brand values?

Emphasize the importance of aligning influencer partnerships with BTSE’s values by conducting thorough research and setting clear expectations upfront. Explain how you would maintain ongoing communication to ensure alignment throughout the campaign.

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What tools or platforms do you use for tracking influencer performance?

Mention specific tools you are familiar with for monitoring influencer performance, like social media analytics and campaign tracking tools. Explain how these tools help optimize campaigns and adjust strategies in real time.

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Why do you want to work for BTSE Group?

Craft a personalized response by linking your career goals with BTSE's innovative approach to fintech and blockchain. Highlight aspects of BTSE’s culture or mission that resonate with your professional aspirations, demonstrating your enthusiasm for the role.

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Full-time, remote
DATE POSTED
March 10, 2025

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