Product Manager, Product and Solutions Marketing

What Product and Solutions Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product/service and market strategy and  life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

This role will be responsible for visiting physicians' offices in the Cleveland market. The goal is to get physicians to refer their patients to our specialty urology clinics in the greater Cleveland area. They are expected to conduct 40 in-person meetings a week, using CRM tools to manage a target list as well as call on established clients.

Job Summary

The Product Manager, Product & Solutions Marketing executes marketing strategies for products to differentiate Cardinal Health’s products and to grow revenue, market share, and customer awareness. Based on Marketing strategies and initiatives outlined by the Director, the Product Manager develops marketing content and campaigns for a variety of channels. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns.

Responsibilities

• In conjunction with the Director and product stakeholders from a variety of functions, develops goals and key performance indicators for marketing campaigns for each product and/or service in individual portfolio. Executes marketing campaigns against established goals for engagement metrics, return on investment, and other metrics.
• Manages content for marketing campaigns using content created by vendors, content from manufacturers, internally-developed content, or a combination. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.
• Monitors key performance indicators throughout Marketing campaigns and makes minor adjustments to content and customer targeting as necessary. Coordinates with Director as necessary to make significant adjustments in response to poor performance.
• In coordination with upstream Product Management and Development teams, designs launches for new products, including positioning, marketing mix, and promotions. Manages Sales enablement trainings to ensure that teams have all necessary information to efficient commercialization of the product.
• Performs straightforward analyses of data from marketing campaigns. Coordinates with business intelligence teams or external vendors as necessary to track performance.
• Reports on the performance of Marketing campaigns during regular meetings with Director, monthly Sales calls, and meetings with internal product stakeholders. Summarizes and clearly communicates key performance indicators and provides insight on high or low performance.
• In conjunction with Director, manages relationships with manufacturers that market their products through Cardinal Health. Meets with supplier teams to understand needs, gathers necessary marketing content, and reports on performance of marketing campaigns.
• Analyzes market research, trends, projections and innovations to formulate concepts for new marketing campaigns and approaches for products and services. Collaborates with Research & Development and Business Development teams to integrate commercial, customer, and technical perspectives.
• Manages relationships with vendors that provide market research and creative content.
• Participates in industry conferences and other events in order to promote Cardinal Health’s products and services and to stay abreast of market developments.
• Communicates with Cardinal Health vendors regarding their marketing needs and challenges.
• Acquires collateral and material from vendors for Cardinal Health use and distribution.
• Understands market segments and makes context-driven recommendations to marketing and product development strategy.
• Implements developed strategies and tactics for both vendors and Cardinal Health.
• Develops value-add programs as needed.
• Executes general contract management and administrative duties and general support for senior staff members as needed.
• Collaborates with internal stakeholders to fulfill applicable financial and operational needs of orders.
• Communicates with Cardinal Health manufacturers regarding their marketing needs and challenges.
• Develops collateral and material from manufacturer provided source material for Cardinal Health use and distribution.
• Implements developed strategies and tactics for both manufacturers and Cardinal Health.

Qualifications

• 4-8 years of experience, preferred
• Bachelor's degree in related field, or equivalent work experience, preferred

Location and Travel

• This person will need to be located in the Cleveland area. When they are not visiting with clients, they are working from their home office.
• > 80% travel within the assigned territory

What is expected of you and others at this level

• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
• May contribute to the development of policies and procedures
• Works on complex projects of large scope
• Develops technical solutions to a wide range of difficult problems
• Solutions are innovative and consistent with organization objectives
• Completes work; independently receives general guidance on new projects
• Work reviewed for purpose of meeting objectives
• May act as a mentor to less experienced colleagues

Anticipated salary range: $79,900-$113,800

Bonus eligible: Yes

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close: 6/2/2025 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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