Senior Product Manager

The Senior Product Manager at Celtra plays a key role in driving innovation for the Creative Automation solution. Responsibilities include identifying growth opportunities, co-owning the product roadmap, and leading the development lifecycle from product discovery to market rollout. The PM also engages with customers for insights and collaborates closely with engineering and marketing teams to ensure optimal client adoption.

To qualify for the Senior Product Manager role at Celtra, candidates should possess a background in engineering, technology, or business, along with a minimum of five years of experience in product management or engineering within a SaaS setting. Exceptional communication skills, analytical abilities, and a proactive approach towards process improvement are also essential.

The Senior Product Manager significantly contributes by enhancing the Creative Automation solution's workflow capabilities. This includes solving challenges related to production quality, flexibility, and enterprise collaboration, ultimately helping clients, including top brands, optimize their digital marketing efforts.

Key skills for a Senior Product Manager at Celtra include strong communication and analytical skills, curiosity for process improvement, and the ability to simplify complex systems. Experience with designing experiments and interpreting data also adds considerable value in this role.

Celtra nurtures a diverse and inclusive work culture for its employees, including Senior Product Managers. The company believes that different perspectives drive innovation and fosters an environment where continuous education and mentorship are emphasized, allowing all team members to bring their authentic selves to work.

When answering this question, focus on specific projects you've worked on within a SaaS environment. Highlight your contribution to product lifecycle phases, such as discovery, development, and rollout, emphasizing your impact on user experience and customer satisfaction.

Discuss your approach to balancing user feedback, business goals, and technical feasibility when prioritizing features. Highlight any frameworks or methodologies you employ (like RICE or MoSCoW) and give examples of successful prioritization in your past roles.

Explain how you leverage direct user feedback, beta testing, and customer interviews to gather insights. Provide examples of successful customer engagement in previous product management experiences, highlighting how this input informed feature development.

Describe your experience in facilitating communication and collaboration between engineering, marketing, and sales teams. Cite specific instances where your leadership helped bridge gaps between departments, ensuring everyone's objectives were aligned.

Discuss emerging trends such as rapid technological changes, user privacy regulations, or increased competition. Offer insights on how product managers can adapt and address these challenges, underlining your adaptability and forward-thinking approach.

Share a specific instance when a product didn’t perform as expected. Focus on the lessons learned and the changes you implemented to improve the product. Highlight your resilience and commitment to finding solutions, even in adverse situations.

Talk about your methods for staying current, such as subscribing to industry publications, attending webinars, or being active in product management communities. Provide examples of how this knowledge has informed your work as a product manager.

Discuss your experience in forming hypotheses, defining metrics, and conducting A/B testing. Provide an example of a successful experiment and the insights gained that directly influenced product development.

Provide a comprehensive definition of a successful product launch, incorporating elements such as market readiness, customer feedback, and alignment with strategic goals. Share any successful product launch experiences and the metrics you used to evaluate success.

Outline key performance indicators like user engagement, conversion rates, and customer satisfaction scores that you track. Discuss how these metrics guide your decision-making in future product iterations.