Conceptual Writer

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

Chain Reaction is looking for a talented Conceptual Writer to craft compelling ideas and innovative content that bring client messages to life across various platforms. You will be responsible for developing strong creative concepts that resonate with target audiences, helping to drive impactful campaigns that align with client objectives and elevate the agency’s creative reputation.

Key Responsibilities:

• Lead and participate in brainstorming sessions with creative teams to generate innovative concepts and

ideas for advertising campaigns.

• Ensure that all concepts align with client objectives, brand identity, and campaign goals, maintaining a

strong creative vision throughout the process.

• Collaborate with designers, art directors, and other creatives to develop integrated campaigns that

combine visual and written elements effectively.

• Develop creative and persuasive copy for a variety of advertising campaigns, incorporating storytelling

elements that engage and captivate target audiences.

• Write across multiple platforms, including digital, print, social media, and video, ensuring consistency in

tone, voice, and messaging.

• Create copy that not only communicates the client's message but also stands out in the competitive

landscape, driving engagement and action.

• Tailor messaging and tone to suit different audiences, platforms, and campaign objectives, ensuring that

the content is relevant and impactful.

• Adapt writing style to reflect the nuances of different brand voices, maintaining consistency while also

resonating with diverse target audiences.

• Work closely with creative and strategy teams to ensure that copy aligns with overall campaign strategy

and objectives.

• Conduct thorough research on client industries, target demographics, and market trends to inform

concept development and content creation.

• Stay updated on industry trends, competitor activities, and emerging technologies to ensure that content

is fresh, relevant, and innovative.

• Utilize research findings to create copy that is informed, accurate, and effective in achieving campaign

goals.

• Review and edit copy to ensure it meets the highest standards of accuracy, clarity, and creativity,

adhering to client briefs and brand guidelines.

• Work closely with creative directors and editors to refine copy, incorporating feedback and revisions as

necessary to achieve the desired outcome.

• Ensure that all content is free of errors, on-brand, and ready for client presentation or publication.

• Engage with clients to understand their goals, objectives, and vision, translating these into compelling

creative concepts and copy.

Qualifications:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

• 3-5 years of experience in a creative writing role, preferably within an advertising agency or similar

environment.

• Proven track record of developing successful concepts and copy for advertising campaigns across

multiple platforms.

• Strong portfolio showcasing a range of creative writing and conceptual work.

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.