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Product Manager, Monetization

About Citizen

Citizen is the No. 1 public safety app in the U.S., with a mission to make the world a safer place. Citizen provides 911 alerts so people can use their phones to keep themselves, and the people and places they love, safe. Citizen has notified people to evacuate burning buildings, deterred school buses from nearby terrorist attacks, and led to the rescue of kidnapped children and missing people.

Citizen’s 911 alerts are accompanied by live stories, real-time updates, and user-generated content so app users never have to wonder why there are helicopters overhead or fire engines flying by. By broadcasting from the scene of an incident, communicating with one another, and reading live updates, communities are empowered by Citizen. We act fast, break news, and give people the immediate information they need to stay safe. And we’re just getting started.

Our flagship paid product—Citizen Premium—is a only-of-its-kind personal safety subscription that allows users to reach a digital guardian 24/7 for $20/mo. Subscribers used Citizen Premium to guide emergency response to remote hiking locations, or travel safely on late-night walks.

Citizen Plus, which sits between the free Citizen app and Citizen Premium at $6/mo, currently unlocks 6 new features. Available for the first time ever, Citizen Plus includes the powerful ability to listen to police and fire radios, customize your alerts, unlock past incidents, create alert zones, view nearby registered offenders, and see crime statistics.

Already relied on by millions of people every day, Citizen will expand even further across the United States this year to keep more users safe and informed. We’re looking for hardworking, mission-driven individuals to help bring Citizen to hundreds of cities nationwide.

Citizen is backed by 8VC, Founders Fund, Goodwater Capital, and Greycroft and has raised $100M+ in VC funding.

About the Role

We’re seeking a seasoned Product Manager to oversee Citizen’s monetization roadmap across our two subscription tiers. This is one of the fastest growing areas of the business, with the opportunity to create many new and exciting features. Expect to collaborate with a well-staffed team of designers, engineers, marketers, and data scientists to execute new on products, and improve on existing ones.

This person is a leader who can combine analytics with a clear product mindset. This role requires someone with deep experience managing consumer subscription products. Ideal background is in mobile gaming, news, entertainment, dating, fintech, or other fast-moving subscription business.

A quantitative mindset will be required to model different financial outcomes of potential projects, and manage the AB testing, planning, implementation, and rollout of revenue optimizations. Above all, this person must think from a customer-first perspective and be an advocate for Citizen users across the country. 

Requirements

  • Bachelor’s Degree in a technical field, or the equivalent experience

  • Must be based in New York Area, Los Angeles, or San Franscico Bay

  • 7+ years experience total, with 2+ years having worked on consumer products

  • 4+ years experience working with subscription monetization products

  • Working proficiency in SQL

  • Practical knowledge of native app development on iOS and Android

  • Experience writing product specification documents

  • Experience improving existing businesses and building 0-1 products

Salary Range & Benefits

The below represents the expected salary range for this position in New York, San Francisco or Los Angeles. We take a number of factors into account when determining compensation including your location, experience, and other job-related factors.

Salary Range: $185,000 to $200,000 annually + equity + benefits

Citizen offers a competitive benefits package including medical, dental, vision, flexible spending accounts, paid time off, company holidays, stock option plan, commuter benefits, and various wellness perks.

Citizen is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

Average salary estimate

$192500 / YEARLY (est.)
min
max
$185000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Manager, Monetization, Citizen

Citizen is on the lookout for a passionate and experienced Product Manager, Monetization to join our dynamic team in New York. As the leading public safety app in the U.S., we're dedicated to our mission of enhancing safety through timely and effective communication. In this role, you will oversee our monetization roadmap, specifically focusing on our two subscription offerings, Citizen Premium and Citizen Plus. This position represents an exciting opportunity to innovate and introduce fresh features that cater to our expanding user base. You’ll work closely with a talented team of designers, engineers, marketers, and data scientists, ensuring that our products not only enhance user safety but also create a thriving revenue model. To excel, you should possess a customer-first mindset, bringing deep expertise in managing consumer subscription products, ideally from sectors such as mobile gaming, news, or fintech. A quantitative mindset is vital as you’ll be evaluating various financial outcomes for potential projects while managing A/B testing, implementation, and the rollout of monetization strategies. Join us at Citizen, where your contributions can directly impact safety for millions while advancing your career in an innovative and supportive environment.

Frequently Asked Questions (FAQs) for Product Manager, Monetization Role at Citizen
What are the responsibilities of a Product Manager, Monetization at Citizen?

As a Product Manager, Monetization at Citizen, you will oversee the monetization roadmap for our subscription products, collaborate with cross-functional teams to implement new features, analyze user feedback, and optimize revenue strategies. Your role will involve a mix of market research, product specification writing, and performance analysis to ensure our offerings continue to resonate with users.

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What qualifications are needed for the Product Manager, Monetization position at Citizen?

To qualify for the Product Manager, Monetization role at Citizen, candidates should hold a Bachelor's Degree in a technical field or equivalent experience, alongside at least 7 years in total experience, including 2 years focused on consumer products and 4 years on subscription monetization products. Proficiency in SQL and experience with app development on both iOS and Android are also essential.

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What impact does the Product Manager, Monetization have at Citizen?

The Product Manager, Monetization at Citizen plays a pivotal role by directly influencing how we generate revenue through our subscription services. This position is vital for driving innovation in our product offerings, enhancing user engagement, and ultimately securing the funds necessary to expand our services and improve community safety.

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How does Citizen support its Product Manager, Monetization in their role?

Citizen provides robust support for the Product Manager, Monetization by empowering them with access to a talented team of designers, developers, and data scientists, along with substantial resources for market analysis and product development. In addition, we foster a collaborative culture that encourages the exchange of ideas and experimentation with innovative strategies.

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What kind of projects can a Product Manager, Monetization expect to work on at Citizen?

At Citizen, a Product Manager, Monetization can expect to work on a variety of projects aimed at enhancing the user experience and expanding monetization strategies. This includes developing new subscription features, optimizing pricing models, conducting A/B testing, and analyzing user behavior to refine our offering continually.

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Common Interview Questions for Product Manager, Monetization
Can you describe your experience with subscription monetization products?

To effectively answer this question, highlight specific subscription models you have worked on, detailing the strategies you implemented to drive revenue growth and the results of those initiatives. Emphasize your quantitative skills, linking them to successful project outcomes.

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How do you prioritize features for a subscription product like Citizen Premium?

In responding, demonstrate your systematic approach to feature prioritization, such as user feedback analysis, market demand, and alignment with strategic goals. Discuss how you balance user needs with business objectives, and provide concrete examples from past experiences.

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Describe a time when you used data to inform product decisions.

When answering, walk the interviewer through the process of using data analytics to draw conclusions that led to product improvements. Society metrics you monitored, the insights you gained, and how those insights translated into actionable changes can make your response stand out.

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What is your approach to A/B testing in product management?

Highlight your systematic methodology for A/B testing, including hypothesis formation, test setup, data collection, and analysis. Explain how you use the results to make informed decisions and iterate on product offerings for maximized user engagement and revenue.

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How do you handle conflicts among team members during product development?

Discuss your conflict resolution skills, emphasizing effective communication, empathy, and collaboration techniques. Showcase prior instances where you mediated disagreements, ensuring a unified approach towards achieving the product vision.

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What tools do you use for product management and why?

Provide a list of tools you are proficient in, such as Jira, Trello, or Asana, and justify their use in terms of workflow management, team collaboration, and data tracking. Highlight how these tools help streamline processes and improve efficiency.

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How do you stay updated on industry trends in subscription products?

Articulate your strategies for remaining informed about industry trends, such as following relevant blogs, attending webinars, and networking with industry professionals. Emphasize how this knowledge influences your product decisions and drives innovation.

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Can you give an example of a successful product launch you managed?

Share a detailed case study of a product launch, focusing on your role, the strategies deployed, and the impact of the launch on the company’s bottom line. Highlight metrics of success and what you learned from the experience.

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What do you think is the most important aspect of user feedback?

Discuss the significance of user feedback in shaping product development. Illustrate how you collect, analyze, and implement user insights to create a better product experience, ensuring that customer needs drive your product strategy.

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Why do you want to work for Citizen as a Product Manager, Monetization?

Express your admiration for Citizen's mission and values, emphasizing how your skill set aligns with the responsibilities of the role. Share your passion for creating impactful products in the public safety sector and how you envision contributing to the company’s growth.

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Founded in 1930 and headquartered in Tokyo, Japan, Citizen Watch is an electronics company primarily known for its watches and watch parts.

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Full-time, on-site
DATE POSTED
December 28, 2024

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