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Sales Development Representative (SDR)

Codurance is a leading IT professional services consultancy that helps clients continuously deliver value through quality software practices and expertise. We work for leading organizations like Tesco, ASOS, Santander, and The Salvation Army to modernise legacy systems, build new features and products, and adopt new technologies that enhance their software and development processes.

Role Overview

As a Sales Development Representative (SDR), you will play a pivotal role in driving Codurance's growth by identifying, engaging, and qualifying potential clients via calls, emails, and social media. 

You’ll be selling our expert teams of software developers, platform engineers, analysts, UX designers, and product managers. We deliver high-quality software engineering, platform solutions, and technical consulting. Our work ranges from short discovery workshops to long-term projects like modernising legacy systems, building new features, and creating full products. Projects can last anywhere from a few weeks to several years.

You will work closely with our Sales Executives, and Campaign Managers to create opportunities that lead to meaningful client relationships and successful project deliveries. This role is ideal for a driven and enthusiastic individual with a passion for sales and technology.

Location: London (Hybrid: 2-3 days per week in the office)

*Please note: We are unable to provide visa sponsorship at this time.

  • Confident Communicator: Comfortable engaging with senior decision-makers and conveying complex ideas clearly.
  • Resilient & Goal-Oriented: Thrives in a fast-paced, target-driven environment and embraces challenges.
  • Organised Multitasker: Capable of managing multiple tasks, priorities, and leads effectively.
  • Curious & Tech-Savvy: Demonstrates an interest in technology, software development, or consulting and a willingness to learn.
  • Proactive Team Player: Takes initiative, collaborates effectively, and seeks opportunities for improvement.

Key Responsibilities

  • Prospect Identification: Research and identify potential accounts in key industries based on our ICP (Ideal Customer Profile), and key senior decision-makers within those accounts such as CTOs and Heads of Engineering.
  • Messaging and Outreach: Tailor the messaging to each prospect using a detailed understanding of their needs and our positioning. Initiate contact with the decision-makers,  via calls, emails, and social media.
  • Lead Qualification: Evaluate prospects' needs, challenges, and alignment with Codurance’s offerings to ensure quality opportunities.
  • Schedule Meetings: Arrange qualified discovery meetings for Sales Executives by providing comprehensive context on client needs.
  • Collaborate with Sales Team: Work closely with Sales Executives to ensure smooth handovers and alignment with sales objectives.
  • CRM Management: Maintain accurate records of all prospecting activities, leads, and opportunities in the CRM system.
  • Continuous Learning: Stay updated on Codurance’s offerings, industry trends, and client challenges to enhance outreach effectiveness.

Joining a consultancy offers a unique and varied experience. We are a relatively small team and you will have the opportunity to contribute to the evolution of services as well as learning from team members.

In addition, we offer:

  • Growth Opportunities: A culture of continuous learning with access to resources and mentorship.
  • Supportive Environment: Collaborative team dynamics and a chance to make a real impact.
  • Hybrid Working: Flexibility to balance in-office and remote work.
  • Inclusive Workplace: Codurance is committed to fostering diversity, equity, and inclusion. We celebrate individuality and welcome people from all backgrounds to join us.
  • Personal learning budget: Access to Learnerbly, our online learning and development tool, to support your personal development and career progression here
  • Life cover and private medical: Long-term sickness cover. Private medical cover including dental, hearing and optical
  • Long service awards: two additional days of holiday when you enter your third year (on top of 25 days), two additional days after five years, two additional days after eight years (31 days in total) and a month fully paid sabbatical after ten years of service
  • Pension (4% top-up) and income protection: Option to choose from an employer pension top-up to 5% or a holiday voucher for the value of £1000 after 5 years of service. 8% pension top-up or a holiday voucher for the value of £2000 after 8 years of service
  • Employee assistance program (EAP) including access to well-being support (counselling, therapy)
  • Enhanced parental leave
  • Electric car and cycle-to-work scheme

Salary: £40k-£50k

Bonus: uncapped commission

Everyone should have the right to bring their whole self to work and be celebrated for who they are. Our people are hired purely on their commitment to these values and their ambition to deliver outstanding results for our clients. Codurance is proud to be an Equal Opportunities Employer and is committed to fostering an inclusive workplace.

Average salary estimate

$45000 / YEARLY (est.)
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$40000K
$50000K

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What You Should Know About Sales Development Representative (SDR), Codurance

At Codurance, we believe that great software drives great businesses, and as a Sales Development Representative (SDR), you'll play a key role in this vision. Our company is a leading IT professional services consultancy, known for our exceptional work with clients like Tesco, ASOS, and Santander. In this dynamic role, you'll be responsible for identifying and engaging potential clients through various channels like calls, emails, and social media, striving to align their needs with the expert services we offer – from software development to product management. Your day-to-day will involve researching and connecting with senior decision-makers, tailoring your messaging to resonate with their challenges, and facilitating connections that pave the way for fruitful relationships. You’ll collaborate closely with our Sales Executives and Campaign Managers, ensuring smooth transitions from prospecting to client engagement. Sound like a challenge you’re up for? We’re looking for someone who not only thrives in a target-driven environment but is also curious about technology, eager to learn, and ready to contribute to a supportive team culture. Plus, enjoy a flexible work-life balance with our hybrid working model, all while being part of a consultancy that values diversity and personal growth. If this excites you and you're passionate about sales in the tech industry, then Codurance could be your next big career move!

Frequently Asked Questions (FAQs) for Sales Development Representative (SDR) Role at Codurance
What are the key responsibilities of a Sales Development Representative (SDR) at Codurance?

As a Sales Development Representative (SDR) at Codurance, you'll be pivotal in driving growth. Your responsibilities include researching and identifying potential prospects, tailoring outreach efforts, qualifying leads, and scheduling meetings for our Sales Executives. You’ll also collaborate closely with the sales team to ensure a seamless handover of information while maintaining accurate records in our CRM system.

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What qualifications are required for a Sales Development Representative (SDR) at Codurance?

To be a successful Sales Development Representative (SDR) at Codurance, we look for candidates who possess strong communication skills and are comfortable engaging with senior decision-makers. Ideally, you should have a background or interest in technology and consulting, along with a go-getter attitude that thrives on meeting targets. Strong organizational skills are essential, as the ability to multitask and manage various leads will be key in your role.

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How does Codurance support the career development of a Sales Development Representative (SDR)?

Codurance is committed to the growth of our Sales Development Representatives (SDRs) through a culture of continuous learning. You'll have access to resources and mentorship opportunities, alongside a personal learning budget to invest in your development. This support fosters an environment where you can hone your skills, deepen your understanding of the tech industry, and carve out a successful career path.

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What does the work environment look like for a Sales Development Representative (SDR) at Codurance?

The work environment for a Sales Development Representative (SDR) at Codurance is both collaborative and flexible. We embrace a hybrid work model that allows you to work 2-3 days in the office each week, providing the chance to connect with colleagues and foster teamwork. Our company culture prioritizes inclusivity, ensuring that employees from diverse backgrounds feel valued and supported in their professional journeys.

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Is there a commission structure for the Sales Development Representative (SDR) role at Codurance?

Yes, Codurance offers an uncapped commission structure for our Sales Development Representatives (SDRs). This means that your earning potential is directly tied to your performance in generating leads and contributing to our sales objectives. It’s a motivating factor encouraging you to excel in your role and drive meaningful results for both the company and yourself.

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Common Interview Questions for Sales Development Representative (SDR)
Can you describe your experience in lead generation and working with senior decision-makers?

In responding to this question, highlight specific experiences you have in researching and contacting senior decision-makers. Share examples demonstrating your ability to tailor communication and effectively convey the value of services or products, ideally with results showing your impact on lead generation efforts.

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How do you handle rejection or unresponsive prospects?

Addressing this question requires showcasing resilience. Explain your strategies for staying motivated, such as focusing on the next opportunity and continuously refining your approach based on feedback. Highlight how you learn from each interaction and maintain a positive outlook in a challenging environment.

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What do you know about Codurance and our services?

When answering this, demonstrate your knowledge of Codurance’s role in IT consultancy and the types of projects we tackle, such as modernizing legacy systems and software development. Discuss your research on our company’s values and commitment to quality, illustrating that you understand our mission and how you fit into it.

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Describe a time when you successfully collaborated with a team to achieve a goal.

Provide a specific example focusing on your role within the team and what the objective was. Emphasize your communication skills and proactive efforts in working with others to reach your goal, demonstrating the importance of teamwork and collaboration to achieving success.

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How do you stay organized while managing multiple leads and prospects?

Share your organizational strategies, such as utilizing CRM tools or scheduling systems. Discuss how you prioritize tasks based on urgency and importance and mention specific tools or methods that have helped you maintain clarity amidst a busy workload.

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What methods do you use for researching and identifying potential clients?

Explain your research techniques, which could include leveraging online databases, social media platforms, and industry publications. Highlight your analytical skills and ability to align potential clients with Codurance’s offerings, aiming to pinpoint those who would benefit most from our services.

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In your opinion, what makes a great Sales Development Representative (SDR)?

Convey your perspective on the essential qualities of a successful SDR, which likely include strong communication skills, curiosity about technology, a goal-oriented mindset, and a proactive approach to problem-solving. Relate these qualities to your own experiences to personalize your answer.

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How do you personalize your outreach to different prospects?

Discuss the significance of customizing your messaging based on the prospect’s industry and specific pain points. Explain how you collect relevant information and tailor your approach to ensure your communication resonates with their unique needs and goals.

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What do you find most challenging about a sales role, and how do you overcome those challenges?

Reflect on a sales challenge you’ve faced, such as navigating complex client needs or a competitive environment. Detail the steps you took to address the issue, showcasing your problem-solving abilities and resilience while maintaining a positive view of the challenges inherent in sales.

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Why do you want to join Codurance as a Sales Development Representative (SDR)?

Your answer should integrate your passion for technology and sales while reflecting on Codurance's values and mission. Express your enthusiasm for being part of a consultancy known for its commitment to quality and innovation, and how you see yourself contributing to the company's success.

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Inclusive & Diverse
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Medical Insurance
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Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development

American Express is searching for a proactive Manager to lead International Account Development, focusing on client relations and global business strategies.

Founded in 2013, Codurance is a company that specializes in creating software for its clients as well as training clients. They are based in London, England.

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Full-time, hybrid
DATE POSTED
March 26, 2025

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